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Fast Track Unleashes the Power of AI-Language Technology for Automated Campaign Generation
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Fast Track, a leading provider of SaaS technology to the iGaming industry, has announced the industry’s first integration of an autoregressive language AI model, enabling operators to create human-like campaigns and content based on user instructions, revolutionising the way CRM is done in the iGaming industry.
“We’ve been waiting for this technology; our platform was designed and built to be self-learning, but the AI technology simply wasn’t there; now, with the latest autoregressive language AI, we can confidently offer our partners a system that will help them reduce costs and make it easier to deliver 1:1 experiences to their customers,” said Simon Lidzen, CEO and Co-founder of Fast Track. “We expect to see unprecedented levels of productivity and efficiency for our partners, allowing them to focus on innovation and growth.”
The integration of the autoregressive language model into the Fast Track CRM platform is a major step forward in the company’s mission to digitise the iGaming industry, enabling operators to generate multi-channel campaigns, subject lines, A/B testing and language localisation with live in-context preview in seconds.
The company will demonstrate this new technology at ICE London, the leading iGaming event, from 7-9 February 2022, with the first version expected to be rolled out to existing partners shortly after the event.
“This technology enables our partners to work smarter, not harder; accelerating their journey to delivering 1:1 experiences is truly a game changer for the industry, and we’re excited to be at the forefront of this innovation,” said Patrik Potocki, CTO of Fast Track. “We look forward to seeing our partners leverage this technology to drive growth and innovation in their businesses.”
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Xprizo appoints Alex Cachia as Chief Information Officer
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Xprizo, a cutting-edge iGaming fintech platform, has appointed Alex Cachia as Chief Information Officer (CIO) as it targets significant commercial growth by harnessing technology to empower underserved communities around the globe.
His focus will be building a high-performing tech organisation to support Xprizo’s expansive growth plans. A key element will be maximising investment value and business objectives that deliver social impact and business success.
Xprizo Chief Information Officer Alex Cachia commented: “I’m excited to join Xprizo at this time – I love the product and the goal of fostering financial inclusion. There are massive growth prospects on the horizon, and I cannot wait to bridge the gap for underserved communities around the world.”
Additional efforts will be targeted at regulatory compliance, and data-driven decision-making. As CIO, he’ll be tasked with aligning technology investments with business objectives, increasing automation, and creating a culture of continuous improvement.Cachia joins Xprizo with 24 years of experience in technology leadership, with expertise in FinTech, gaming, and affiliate marketing. During this time he completed several projects in technical debt reduction, marketing tech strategies, and security enhancements in affiliate marketing.
Xprizo CVO Richard Mifsud added: “Alex arrives at Xprizo with extensive experience in scaling technology, inspiring innovation and establishing operational excellence. The team is ready to take a step forward under his leadership and adeptness with cutting-edge solutions to achieve our mission of financial inclusion.”
The post Xprizo appoints Alex Cachia as Chief Information Officer appeared first on European Gaming Industry News.
Latest News
Spinomenal launches latest Spinoleague with €12m Max prize pool
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Leading iGaming content provider, Spinomenal has launched its latest Spinoleague that has a massive €12m max prize pool. The Spinoleague returns after last year’s huge success, promising even more thrilling challenges in its highly anticipated first tournament.
The Spinoleague follows an innovative format, divided into separate tournaments, each comprising several rounds and culminating with one final ‘Super Round.’ Spinomenal’s entire portfolio of slot games (including any new releases) will participate in the Spinoleague, except for 1 Reel games and a small selection of others.
There are eight tournaments in total and the first begins today before concluding on 26th March. The next seven tournaments begin the day after the last finishes and the final one will end on 4th March 2026. Promotional activities will be running throughout the tournaments to heighten the excitement and build anticipation.
An interactive Leaderboard is available for players who reach the qualifying total which will be displayed within the tournament tool. After each round ends, the Leaderboard will reset, giving players a chance to climb the ranks.
Spinomenal CO-CEO, Omer Henya commented: “Spinoleague is back by popular demand after the massive success it enjoyed last year as we marked our 10th anniversary. The next edition of the tournament features several rounds that each build to the ultimate Super Round.”
The post Spinomenal launches latest Spinoleague with €12m Max prize pool appeared first on European Gaming Industry News.
BMM Innovation Group
RG24seven Announces New Training Solution to Meet Growing Demand for In-house Learning
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RG24seven Virtual Training, the industry-leading, free video-based virtual training system for casino and gaming employees, and a BMM Innovation Group (BIG) company, has announced a new solution for organizations looking to seamlessly integrate RG24seven training courses into their own Learning Management Systems (LMS).
“Effective immediately, our full catalog of training courses is now available for casinos and gaming organizations to integrate directly into their existing Learning Management Systems via SCORM Files or Single Sign-On (SSO). The increasing demand from the industry to have full access to RG24seven training has been the main driver in introducing integrated learning courses. This is another avenue for organizations to seamlessly provide our world-class, compliant training to gaming and casino employees, while maintaining the flexibility and control within their in-house Learning Management Systems,” Wendy Anderson, CEO of RG24seven Virtual Training, said.
“RG24seven Virtual Training covers important topics such as Responsible Gaming, Safer Gambling, Human Trafficking Awareness, Anti-Money Laundering and Tribal Gaming. We remain committed to delivering world-class training that is accessible, flexible, and easy-to-use,” BIG CEO Martin Storm said.
The post RG24seven Announces New Training Solution to Meet Growing Demand for In-house Learning appeared first on Gaming and Gambling Industry in the Americas.
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