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MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup

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Leading Italian horse racing provider rolls out U.S. horse racing to its extensive network in enlarged agreement with leading Stateside supplier

XB Net, the leading provider of premium content for North American racing, has extended its new distribution deal to deliver its comprehensive horse racing portfolio across the Americas to powerhouse platform provider, MST (Media System Technologies).

The agreement sees MST harness most of the premier stateside races to Italy, including the Breeders’ Cup World Championships and January’s upcoming highlight of the Pegasus World Cup on 28th January at Gulfstream Park.

More broadly, it offers a wide range of XB Net’s live pictures, data and betting services from an unrivalled network of over 60 North American tracks (over 75% of U.S. horse racing) allowing MST’s partners (retail and online) to flexibly fill their programming timetable. As a result, MST’s own burgeoning suite of products now covers over 500 racecourses on four different continents.

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Accordingly, MST’s proprietary platform can support its clients (such as Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing turn-key service which neatly plugs any gap on the daily betting calendar with engaging, easy-access content. MST’s platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.

This daily schedule of immersive content, which complements Italy’s domestic sporting action, provides MST with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. This engaging action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, two legs of the revered Triple Crown, featuring the Preakness and Belmont Stakes, alongside the aforementioned Breeders’ Cup.

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.

Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia. XB Net is now a key product of 1/ST Content, the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in North America, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.

Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, North American racing represents a great opportunity to expand their offering beyond traditional fixtures and has proved a boon for acquisition and retention with those clients who’ve prioritised it on their integration road maps. Their players have already seen the added fun and value that U.S. racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycling opportunities. It’s an honour to be bringing events like the Breeders’ Cup World Championships and the Pegasus World Cup to Italy.

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“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased a couple of years ago, international content is growing in its appeal and assimilation. Indeed, XB Net now represents a significant part of our total turnover, including Italian races.

“XB Net is helping MST meet the demands of all kinds of player, allowing our clients and their customers to enjoy the best live racing from around the world 24/7. It’s a real boost for both increased betting activity and engagement.”

Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene on the map, delivering the right content at peak leisure-times remains of paramount importance. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.

“While it’s always fine to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world. However, if that sport’s betting markets are consistent and the framework familiar to customers, not to mention the timing matches up well with local leisure periods, then we’ve found that engagement takes hold more quickly and proves enduring.

“Italy’s CET time zone is perfectly-placed to transition from its domestic racing scene into top-class ‘evening’ meetings stateside, so high-quality 24/7 programming is now an attainable reality for our customers, thanks to this evolving collaboration. We can’t wait to see how these innovative products continue to perform over upcoming highlights, with the upcoming Pegasus World Cup an obvious highlight.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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