Latest News
SOFTSWISS Sportsbook Reflects on Second Winning Year since Launch
Almost 55% of all sports bets in 2022 were made on soccer, which proves the sport’s leadership position with its 20% year-on-year growth. The solution for online betting projects offered by the innovative tech company SOFTSWISS celebrates its 2nd anniversary and shares expert conclusions about the industry over the years.
Regarding the product statistics, the most popular sports bet on through the platform were as follows:
- Soccer – 54.64%
- Basketball – 16.32%
- Tennis – 15.67%
Commenting on the most popular sports by Bet Sum in 2022, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, highlights that despite the third position, betting on tennis leads by profitability.
“American football and cricket are among the Top 7 sports, which pleasantly surprises us. This shows that they are represented well at the SOFTSWISS Sportsbook, and our partners’ marketing campaigns work great for them.”
From the esports perspective, the hugely popular Counter-Strike titles account for almost 75% of all bets. In addition, the rise in the popularity of League of Legends is also noteworthy, with its share of esports betting exceeding 15%.
The FIFA World Cup 2022 played a huge role in captivating bettors, attracting 37.5% of all sports bets during the winter tournament timeframe. The average bet at the tournament was 74 EUR, and the most popular match was the final duel between Argentina & France. However, the most profitable match in terms of betting was Morocco vs Spain, where Morocco, the ‘Cinderella’ of the World Cup, beat the favourites in the championship.
The Sportsbook has increased its GGR by 485% year-on-year, while the total bets rose by 795%, and the turnover was up by 654%. These spectacular numbers highlight the important area of growth the Sportsbook platform unlocks for SOFTSWISS.
Alexander Kamenetskyi comments on the product growth: “We are thrilled that the Sportsbook is growing on all fronts: bets, turnover, profits, and of course, its functionality.
The flexible margin system mastered by our risk team has been a major contributing factor. Twenty new projects and three platforms have also helped us achieve this phenomenal growth. The launch of unique bonuses contributed to the attraction and retention of players in the projects, which also played a significant role.”
2022, in particular, was a breakthrough year for the solution, with the comprehensive back-end work allowing it to be integrated with the SOFTSWISS Game Aggregator, ensuring that operators get two high-quality products in one swift link.
“I want to thank the team and partners for bringing our big cross-product integration to life. It is really hard and professional effort that has gone a long way to meeting the demands of our clients. I am confident it will help us develop even faster and grow even more in 2023!” extends thanks Mr. Kamenetskyi.
The sports betting software SOFTSWISS Sportsbook now offers markets on more than 180 different sports, as well as three exclusive bonus systems: the Lootbox Bonus, Freebet Booster, and Hunting Tournaments. In addition to its burgeoning sports betting offering, it has benefitted from the relationships with a number of well-known brand ambassadors, including esports commentator Kostya Sivko. The Sportsbook and other innovative products by SOFTSWISS will be presented at ICE London 2023, stand N8-231.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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View a video version of this story
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Latest News
Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”
By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”
With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
The post Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed appeared first on European Gaming Industry News.
COO of Atlaslive
Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”
By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”
With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
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