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Ygam host Parliamentary Reception to launch new strategy
Ygam launched their new strategy at a Parliamentary Reception earlier this week, attended by MPs, Peers and a broad range of stakeholders.
Around 90 guests attended the event in the Houses of Parliament including representatives from Government, regulators, academia, charities, trade associations, and local authorities.
The reception was hosted by Damian Collins MP, the minister responsible for gambling in 2022 and the Chair of the DCMS Select Committee for three years between 2016 and 2019. As a passionate proponent of the prevention of online harms, the Conservative MP opened the event with a speech that praised the charity for the important work it does to safeguard children and young people.
This was followed by a speech from Mike Wojcik, Chair of the Ygam board of trustees for the past six years and also Chief Executive of Queen Mary’s University London Student Union. He said: “I’ve seen the organisation grow and mature, and I couldn’t be prouder of where we are today. This year has been a transformative one for Ygam; we have defined our purpose, identified our unique remit and expertise, and worked to better understand the need so that we can offer the most effective programmes and services to those who have influence over the lives of young people, to enable them to safeguard against harm.”
MP’s and Peers from all political parties attended the reception to show their support for the charity, including Deputy Speaker Dame Rosie Winterton and Lord Clement-Jones. Organisations connected to the research, education and treatment of gaming and gambling harms were represented, as well as individuals with lived experience.
Ygam Chief Executive, Dr Jane Rigbye, addressed the reception outlining the charity’s new vision, mission, and ambitions. She said: “The digital world offers huge opportunities, but with those opportunities come risks, particularly for young people who live in an increasingly digitised world. We have a clear purpose, we deliver evidence-based programmes, and we are focused on understanding and continuously improving our impact.”
Dr Rigbye was clear on the important role of education saying “We want to ensure that universal education and prevention is seen as an essential part of the public health response to gambling and gaming, and that it is adequately funded over the long term. Ygam are here to demonstrate that delivering effective prevention education to all young people is achievable, worthwhile, and will save lives.”
Shadow DCMS Minister Jeff Smith MP closed the event with a keynote address, calling for the Government’s White Paper to support education and prevention. He said “It is absolutely vital that the White Paper gives a clear steer on funding for those in the sector, and we must also recognise that funding should not be limited to treatment provision alone. We need to be focused on preventing harm as well as tackling it when it has been able to develop. That is where charities like Ygam really come into their own, and part of the Government’s responsibilities in this White Paper is to address the concerns around the sustainability of their services and provisions.”
The new strategy reiterates Ygam’s focus on educating children and young people aged between 7 and 25. After appointing an independent facilitator to lead the strategic development process, Ygam has engaged with a diverse range of stakeholders and staff to develop a strategy which brings clarity and purpose to the future direction of the organisation.
The strategy outlines Ygam’s plans for the next three years and is a rolling strategy that will be reviewed and updated on an annual basis. This will enable the charity to adapt to the rapidly evolving context in which it operates, and to deliver its vision and mission beyond 2025. Ygam have committed to reporting on progress on a regular basis and intend to publish an annual impact report, and an annually refreshed strategic implementation plan.
Ygam also launched their new branding at the event which sees the charity change its logo, colours, and style. Daniel Bliss, Director of External Affairs at Ygam said: “The charity has evolved significantly since 2014 so we felt our branding should reflect where we are now. The new strategy was the perfect opportunity to refresh our look and we’re confident our new branding will to enable us to connect effectively with our audiences.”
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Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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