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Playmaker Taps Taz Patel, Kristine Bill for C-Suite Positions to Accelerate Growth in 2023

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Playmaker, a leading social media sports and entertainment content platform, announced two C-Suite appointments, bringing nearly three decades of experience across sports media, strategic marketing and business development to its team. Taz Patel joins the company to assume the role of Chief Business Officer, and Kristine Bill has been promoted to Chief Operations Officer. The position of Chief Business Officer is a role new to Playmaker, while Bill is succeeding former COO Rob Elder.

“The appointments of both Taz and Kristine clearly articulate the strategic vision and aggressive growth goals we have set for ourselves in 2023,” said Brandon Harris, CEO of Playmaker. “In the coming months, Playmaker is keenly focused on expanding our roster of creative talent, bringing to life more public-facing events and developing and redefining strategic brand partnerships, all while continuing to publish the first-rate sports and entertainment content Playmaker has become so well known for. Taz and Kristine will be instrumental in leaning into the momentum Playmaker created in 2022, and springboarding our brand to new levels of creativity, influence and notoriety.”

Patel’s responsibilities as Chief Business Officer include scaling the brand’s revenue, expanding platform integrations and securing strategic partnerships to further enhance the company’s progression. Patel is a renowned early-stage startup operator with multiple exits over the past decade and previously founded Captiv8, a leading venture backed AI Influencer Marketing platform. His most notable exits included BlueLithium and Interclick, both acquired by Yahoo!, where Patel contributed to meaningful revenue growth via agency and brand partnerships.

“The early-stage companies that successfully scale talent, resources and profit have many of the characteristics Playmaker currently exhibits, most notably a lean operation, correctly leveraging technology and partnerships to maximize its output,” said Patel. “The sports industry is currently in a renaissance period, moving from its traditional state to the true intersection of entertainment, media and technology. I’m looking forward to utilizing my experience to broaden Playmaker’s sphere of influence and industry market share.”

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Bill has been with Playmaker since July 2022, where she most recently served as Senior Vice President of Marketing & Events. In this new position, she will be tasked with leading all initiatives related to marketing, public relations, social media, creator content and e-commerce. Prior to joining Playmaker, she held roles with STN Digital, Blast Motion Inc. and GMR Marketing.

“The needs of today’s sports fans are rapidly changing and, as a company, Playmaker is constantly seeking to identify the next great experience, digitally or in-person,” said Bill. “This year we’ll be expanding Playmaker’s influencer program and developing engaging newsletters focused on specific areas within sports, entertainment and culture, as well as expanding our brand footprint with sponsorships and creative content activations at key tentpole sporting events. I’m excited to work with our world-class team of creatives and partners to provide our engaged audience with the exceptional experiences they demand.”

Playmaker experienced exponential growth throughout 2022 despite a series of market challenges brought on throughout the year. The rising platform saw a 300% jump in year-over-year revenue anchored by significant growth across its 30 social media channels, reaching more than 20 million followers and gaining new strategic partnerships with companies such as Pepsi, PointsBet and No House Advantage. Playmaker supported its financial growth by investing in people — specifically operational, marketing and financial employees — as well as new popular and emerging content creators such as Adam Garfield, Cam Smith and Nyrie Iskandarian. This expansion of talent brought Playmaker’s headcount from 12 to 60 in 2022, a 400% increase. In December 2022, Playmaker was named one of the Best Employers in Sports by notable sports business outlet Front Office Sports.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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