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Sumsub and Casino Guru launch an online course on KYC/AML for gambling platforms
An all-in-one verification platform joins forces with an independent online casino database to educate businesses on user onboarding and antifraud in the gambling industry
Sumsub, an all-in-one verification provider, has partnered with Casino Guru, a leading online casino database and global gambling authority, to create an online course for gambling platforms titled “iGaming Player Verification and AML”. The course is available for free and focuses on user onboarding, AML/KYC requirements and gambling compliance.
Online gambling is evolving, and regulations change all the time, putting casinos at risk of penalties for non-compliance. In December, Star Entertainment Group, an Australian gambling company, was fined $67.92 million (AU$100 million) by the Queensland regional government due to AML failures. Such sanctions are coupled with the possibility of license suspension or revocation, threatening to destroy platforms’ operational integrity and reputation. So staying compliant is now existential for gambling businesses worldwide, which is why the “iGaming Player Verification and AML” course is in high demand for online casino operators.
The course is a product of the Casino Guru Academy, a Casino Guru initiative aimed at improving the online casino industry through education, promoting fairness, and finding new ways to better protect players from gambling-related harm. It is the fourth course released by the platform, with previous ones dedicated to safer gambling, customer support and casino bonuses.
Sumsub’s gambling and compliance experts have largely contributed to the content of the course, offering insights on how to create effective and AML-compliant user verification flows while keeping conversion high, the common mistakes gambling platforms make and how to avoid them, and ways to deal with problematic player behavior. Sumsub’s experts have also contributed an identity verification checklist to the course, further helping businesses optimize their KYC flows and create the perfect customer journeys.
“Joining forces with Casino Guru to create an online course for casinos and gambling operators is the perfect opportunity for Sumsub to share our compliance, anti-fraud and verification expertise with industry players, as well as promote fair and responsible gambling. This contributes to making the online space safer for everyone–an ambitious goal that truly aligns with our company’s mission. The recommendations our experts share in the course will help businesses avoid painful fines and reputational damage”, says Andrew Sever, co-founder and CEO of Sumsub.
“At Casino Guru, we strongly believe that education is one of the main pillars of sustainable and safer gambling. That’s the main reason why we decided to create the Casino Guru Academy in the first place – to reflect our experience from dealing with player complaints and share that knowledge with the rest of the industry. We’re happy that Sumsub has decided to contribute to this player verification course, as their expert knowledge and experience has proven to be invaluable for it. And since all of our courses are free, I hope this one brings great value to anyone looking to expand their knowledge,” adds Šimon Vincze, Sustainable and Safer Gambling Lead at Casino Guru.
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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