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EveryMatrix wins Hungarian lottery tender for online sportsbook platform and services

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The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited, becomes EveryMatrix’s sixth global lottery client and coincides with the launch of the country’s online sports betting regulation.

B2B iGaming technology provider EveryMatrix has been awarded the public tender to provide the Hungarian state-owned gaming and lottery operator Szerencsejáték Privately Held Company Limited with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.

Designed to create the ultimate online sports betting experience in the newly regulated market, the multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders.

EveryMatrix technology will transform the Hungarian national lottery company and its TippmixPro brand’s digital sports betting offering by integrating its award-winning OddsMatrix sportsbook platform and data feeds ensuring maximum productivity, stability, and scalability.

In addition, EveryMatrix will provide a full range of state-of-the-art turnkey software solutions and services across player account management; virtual sports; bonusing, acquisition, retention, and reactivation; payments and affiliate management.

The agreement comes at the ideal time for Szerencsejáték Privately Held Company Limited following the Hungarian government’s decision to regulate online sports betting which went live on January 1st, 2023.

EveryMatrix has won several World Lottery Association (WLA) and European Lotteries (EL) agreements including Norsk Tipping (Norway), OPAP (Greece), National Lottery (Malta) and Veikkaus (Finland).

Launched in 1991 Szerencsejáték Privately Held Company Limited is a leading operator in the Hungarian online sports betting market and one of the largest businesses in the country. It is a member of the WLA and offers multiple products including lottery games, lottery tickets and sports betting with more than 7,700 nationwide sales points.

The Hungarian national lottery company makes a significant annual contribution to the country’s stable economic growth, financing community, cultural, social, health and sporting initiatives and returns approximately two-thirds of its net gaming revenue – in the form of taxes, fees, contributions, dividends – to the state budget to finance public projects.

Stian Hornsletten, Chief Commercial Officer at EveryMatrix, said: “Since 2016 we have made significant inroads in the lottery sector and now work with some of the biggest organisations in the world, powering and servicing their digital offerings to millions of their customers.

“Winning SZRT ahead of many of our competitors yet again underlines the quality of our technology solutions, services, and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.

“Operations are weighted highly within large-scale agreements such as this and I’m particularly pleased that our operational quality and experience shone through. We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”

Zoltán Horváth, Sports Betting Director at Szerencsejáték Privately Held Company Limited, said: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we’re confident we have selected an ideal partner.

“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.

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EGT to present its latest gaming solutions at SiGMA Central Europe 2025

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EGT is thrilled to announce that it will participate in SiGMA Central Europe 2025. Visitors to the event, which will be held in Rome from November 4th to 6th, will be able to see the newest developments from the company’s portfolio alongside its well-established products at stand 2038.

Among the highlights in the selection for the show will be two models from EGT’s latest series of slot cabinets SupremeS 32-32 ST and S 55 V ST. Powered by the Exciter IV platform and standing out with an eye-catching outlook with captivating UHD 4K displays, numerous interactive features, and user-friendly ergonomics, these machines are created to provide a superior experience. They will reveal the wide variety of games of the top-performing Supreme Selection series mixes: Mega Supreme Fruits Selection, Supreme Green, and Supreme Red Selection.

The popular General Series will also be presented by two of its most successful cabinet models – the G 50 C ST and the G 50 J2 ST. They will offer the attendees the chance to try their luck and win big with the hit jackpots Bell Link, Bell Link Boost, as well as Gods & Kings Link with its new multigame Gods & Kings Link 2, enriched with even more exciting titles.

The Compact 6 Roulette, the newest addition to the company’s ETG portfolio, will be on display as well. Including sleek design, American roulette, and multiple options for connection to other EGT Automated Roulette units, it will definitely won’t go unnoticed by the guest at the stand. Alongside the Power HD multigames, the roulette will invite players to explore the astonishing world of Supreme Green Union, offering a fascinating blend of video slots, Blackjack, Baccarat, roulette, and Keno.

At stand 2050 EGT Digital will also demonstrate its ever-growing array of iGaming solutions, covering instant and casino games, as well as the in-house developed betting platform X-Nave, providing operators with the technology and tools they need to build and maintain a successful business online.

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared her enthusiasm regarding the upcoming edition of the show: “SiGMA Central Europe continues to evolve as a high-value meeting point for the industry, and we are proud to be part of it. Our goal is to present not only our strong product selection but also our vision for sustainable growth and technological excellence. The event brings together decision makers shaping the industry’s future, and we are ready to contribute with solutions that combine performance, reliability, and a deep of market insight.”

The post EGT to present its latest gaming solutions at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Hölle Games Strengthens German Presence Through Partnership with Betano.de

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Hölle Games, the German-based video slots studio celebrated for its distinct “Made in Germany” craftsmanship, has expanded its footprint in the German online gaming market through a new partnership with Betano.de, one of the country’s most dynamic and fast-growing iGaming platforms.

This collaboration marks a significant milestone in Hölle Games’ ongoing growth within Germany. Having already established a strong presence in the regulated market, the addition of Betano as a distribution partner ensures that even more players will have access to Hölle Games’ portfolio of visually striking, character-driven slot titles.

Through Betano.de, German players can now enjoy a broad selection of Hölle Games’ top-performing titles, which blend classic slot inspiration with contemporary visuals and smooth, intuitive gameplay. Designed and developed in Germany, Hölle Games’ content is known for its attention to detail, local market resonance, and commitment to player entertainment.

Robert Lenzhofer, CEO of Hölle Games, commented: “We’re incredibly proud to see our games featured on Betano.de, one of the most recognized brands in Europe. This partnership is another step in strengthening our local presence and making our uniquely German-crafted slots more accessible to players nationwide. At Hölle Games, we take great pride in combining creativity with compliance — building experiences that resonate with players while meeting the highest regulatory standards.”

Clemens Kaiser, Head of Commercial, Kaizen Gaming commented: “We’re thrilled to expand our casino offering with Hölle Games’ portfolio. Their content is a perfect match for the Betano brand — high quality, engaging, and locally relevant. We’re confident our players will enjoy what Hölle Games brings to the table.”

The partnership underlines Hölle Games’ commitment to strengthening its relationships with key regulated operators in Europe and reinforces Betano’s reputation for delivering diverse, premium gaming content tailored to local preferences. Together, the two brands continue to raise the bar for online casino entertainment in Germany.

The post Hölle Games Strengthens German Presence Through Partnership with Betano.de appeared first on European Gaming Industry News.

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Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation

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Gamblers Connect, the award-winning iGaming affiliate and media platform,  is excited to share that Bazoom will be the official sponsor of Gamblers Connect’s delegation at the upcoming SiGMA Central Europe Summit in Rome, Italy.

As one of Gamblers Connect’s long-standing partners and one of the most trusted link-building and content platforms in the iGaming industry, this collaboration is another great example of creating real impact through strong partnerships. Both companies share the same vision, building with quality, not noise, and this sponsorship perfectly reflects that shared belief.

Thanks to Bazoom’s support, the Gamblers Connect team will have a greater presence at one of Europe’s most important iGaming events, connecting directly with operators, affiliates, and industry leaders from all over the world.

Gjorgje Ristikj, Founder & CEO at Gamblers Connect: “Thanks to Bazoom Group’ support as our sponsor, Gamblers Connect will be present at SiGMA Rome. Partnering with companies that believe in our mission and invest in our growth is exactly what allows us to show up, connect and deliver even more value.”

Bazoom’s innovative platform has become an essential ally for companies looking to strengthen their digital footprint. With access to nearly 100,000 verified media outlets worldwide, the platform makes it easier than ever to acquire quality backlinks and tailored content that drives real growth, all through a transparent, pay-per-link model.

Kristoffer Krog, Head of Global Partnerships at Bazoom: “At Bazoom we always strive to stay ahead of our competition and maintain our position as industry leader within link building. The partnership with Gamblers Connect for SiGMA Rome reflects exactly that, as we share the same ambitions, know-how and expert knowledge within the industry.”

The post Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation appeared first on European Gaming Industry News.

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