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BGaming Collaborates with Pop Culture-Inspired Artist Thumbs for ICE London

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BGaming, a fast-growing game development studio specializing in the iGaming industry, is excited to announce its exclusive collaboration with London-based artist Thumbs for the upcoming ICE London event. With this collaboration, BGaming is setting a precedent for future partnerships with local artists, and plans to bring similar collaborations to all major iGaming events in 2023, aimed to support talents and provide a space for experiments.

Visitors of the ICE London exhibition will have the opportunity to see BGaming’s popular game characters, such as Elvis Frog, Joker Queen, Cactus Cowboy Johnny Cash, and others, in a new light, inspired by pop culture. BGaming aims to push the boundaries of what is possible within the iGaming industry by providing a space for experimentation and sharing ideas. 

In addition to showcasing this exciting new style and branding, the studio brings its best products at ICE London, including over 90 highly engaging games and the development of brand exclusives. The development of brand-exclusive and customized games has become the company’s unique selling point and has been highly valued by leading operators in the industry.

BGaming will also reveal details about its new product, BGaming Drops, which aims to raise player engagement. This new offering will interest casino operators attending ICE London, representing a unique approach to player retention.

“BGaming is thrilled to be working with Thumbs and enjoy the exciting new direction we are taking at ICE London. The studio stands for experiments and is constantly looking for new ways to push the boundaries of what is possible within the industry, with a particular focus on creating content for a younger audience”, said Kate Puteiko, Chief Marketing Officer at BGaming. “We look forward to bringing such experiments to all the major iGaming events in 2023 and welcome visitors of ICE London to be the first to enjoy the collaboration!”

“It’s always exciting as a creative when you get to collaborate with brands that allow you to express yourself. This project was a challenge as I had to take some of BGaming’s most popular game characters and reimagine them in my own style, but BGaming gave me complete creative freedom to explore this and ultimately this always leads to my best possible work.” Thumbs commented on the collaboration. “I had a lot of fun giving the BGaming characters a more vintage comic book feel which created a juxtaposition to their usual 3D look”

Visitors can book a meeting with the team on stand N8-120 at ExCel London to explore the opportunities BGaming has to offer as an innovative game provider for the iGaming Industry.

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 800+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 90+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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Diamond Slam

ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio

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Provider launches a rapid 3×3 release that combines classic slot appeal with contemporary jackpot features for significant winning opportunities.

12th February 2026: ENJOY, the vibrant iGaming content creator, has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics.

The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.

The game’s distinctive feature is the Jackpot Slam. Players gather tokens that fill progress indicators for the Mini, Minor, Major, and Grand Jackpots, enabling players to track their advancement and heightening excitement.

Free spins may be activated by obtaining three bonus or Jackpot Slam symbols, or via a random enhancement that introduces additional special symbols to finalize the activation. This maintains the core game’s excitement and allows each spin to transform into intense action.

When free spins start, only bonus and Jackpot Slam symbols are present. The feature begins with six spins, and hitting three or more special symbols grants an extra spin. Bonus symbols instantly contribute their value to the overall win, whereas Jackpot Slam symbols advance one of the four jackpots. When a jackpot is won, its meter returns to zero, enabling several drops to be collected in one bonus round.

Diamond Slam merges straightforwardness, rapid gameplay, and significant jackpot possibilities, establishing it as an exceptional part of ENJOY’s expanding content portfolio. It offers an ideal blend of nostalgia and contemporary thrill, designed for gamers looking for intense slot action.

Taras Stepovyi, Product Owner at ENJOY Gaming said: “Classic slots remain one of the most timeless and universally loved formats, and Diamond Slam is our latest step in pushing that tradition forward.

“With this game, we’ve taken a familiar 3×3 setup and injected it with high-energy jackpot progression, constant engagement and true big-win potential that resonates with both players and operators.”

The post ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Custom Bet

Sportradar Launches “Custom Bet” Feature

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Sportradar AG has launched Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka, one of the year’s most watched cricket sporting events.

Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.

The Custom Bet feature is now available pre-match across all top-tier men’s T20 fixtures globally. Built on Sportradar’s industry leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.

Will Winzor, Head of Premium Cricket Services at Sportradar, said: “Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data driven betting options reliably and at scale, while providing fans a more entertaining experience.”

The post Sportradar Launches “Custom Bet” Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gambling in the USA

S Gaming ignites US expansion with Fanatics Casino partnership

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S Gaming, the fast-growing developer of highly entertaining online slots and casino games, has taken another major step in its US expansion strategy by securing a partnership with leading operator Fanatics Casino.

As part of the agreement, Fanatics Casino will exclusively roll out S Gaming’s standout title, Triple 7 Jackpot, across regulated iGaming markets including New Jersey, Pennsylvania, West Virginia, and Michigan.

What Makes Triple 7 Jackpot Stand Out?

Triple 7 Jackpot delivers a classic slot experience infused with vibrant neon energy. At the heart of the game is its signature Triple 7 feature, which remains visible on-screen throughout gameplay. Players can unlock this feature by landing three Bonus 7 symbols in a single spin.

Once activated, the feature awards one bonus spin and a chance to land the impressive 500x Jackpot prize, adding significant win potential to the experience.

In addition, players can trigger Free Spins by landing three Scatter symbols during the base game, awarding seven Free Games and further opportunities to boost winnings.

Strengthening a Growing US Presence

The partnership with Fanatics Casino marks another milestone in S Gaming’s ambitious US growth strategy. The studio’s focus on sustainable entertainment and accessible, casual gameplay is already resonating with American players.

Charles Mott, CEO and Co-Founder of S Gaming, highlighted the importance of the deal:

“Fanatics Casino needs no introduction and is one of the powerhouse brands in the regulated US market. We’re thrilled to see Triple 7 Jackpot added to its casino lobby and to bring the game to players in New Jersey, Pennsylvania, West Virginia, and Michigan for the first time.”

Mott also noted that the company now works with two major US operators—Fanatics and BetMGM—with additional partnerships expected in the coming months.

Enhancing the Fanatics Casino Portfolio

Fanatics Casino views the collaboration as part of its ongoing strategy to elevate its game offering.

Kieron Shaw, Senior Manager at Fanatics Casino, commented:

“We’re committed to expanding our portfolio to enhance the player experience, which is why we continue to partner with innovative studios like S Gaming. Their focus on fun, combined with strong win potential, brings something fresh and exciting to our platform.”

With this latest launch, S Gaming continues to cement its position in the competitive US iGaming landscape, leveraging premium partnerships to deliver engaging slot experiences to players nationwide.

The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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