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SOFTSWISS Becomes an Exclusive Partner to Fire & Ice 20th Anniversary Event

Published

4 years ago

January 12, 2023

Reading Time: 2 minutes

SOFTSWISS, an innovative software provider for the industry, becomes part of one of the grandest and brightest events in the iGaming community – Fire & Ice 2023! In an exclusive partnership with the organisers, the company will gather friends, partners, and guests at the famous venue Troxy in London to celebrate the 20th anniversary of this legendary iGaming journey. The most awaited special event will take place on 8 February, the same week as ICE London and iGB Affiliate London.

Blazing with the slogan ‘Beyond our Wildest Dreams’, the Fire & Ice special event will bring together the most influential figures and founders of online gaming businesses. According to the organisers, the party will push the limits of entertainment beyond the wildest dreams of all in attendance.

SOFTSWISS is highly honoured to become an exclusive partner to these incredible festivities and support the organisers in hitting such an impressive milestone of two decades in the industry. Working in tandem with Fire & Ice means SOFTSWISS is not only a savvy iGaming expert but one of those blazing the way for the whole industry.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments on the event: “We are inspired to be part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th anniversary show. This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So, it’s time to bring the heat to London!”

“We are so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken,” comments Michael Caselli, the show organiser and co-host of Fire & Ice 2023. “You will find yourselves sitting next to those industry grandees you’ve seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future.”

Jodie Thind, the event organiser and co-host, adds, “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible, and we see this event as a thank you to everyone in iGaming.”

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

About Fire & Ice

Lyceum Media’s Fire & Ice party is the iGaming industry’s original and most anticipated networking event of the year, since 2002. It’s held annually in the same week as ICE London and iGB Affiliate London and attracts the Who’s Who in iGaming. It promises execs a night to remember with its distinctive show and atmosphere.

Be part of this historical, exciting, unique event by booking a table or simply attending.

Delulu Gaming

DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London

Published

12 minutes ago

July 17, 2026

Wladimir P.

delulu-gaming-hosted-an-exclusive-soft-launch-dinner-for-250+-igaming-leaders-in-london

An unforgettable evening, more than 250 industry leaders, and the perfect beginning to a new story in iGaming. DELULU Gaming recently hosted its exclusive Soft Launch Dinner at Alba London, welcoming 250+ partners and C-level executives to an invitation-only celebration that combined exceptional hospitality with the studio’s distinctive creative identity.

The Soft Launch Dinner was DELULU’s first opportunity to welcome the industry in person. Instead of a traditional corporate reception, the evening brought together senior decision-makers in an exclusive setting. Guests learned more about DELULU’s vision and a debut portfolio where every game is designed to leave its own impression.

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Inspired by the Amalfi Coast, Alba London provided the perfect setting for DELULU’s Soft Launch Dinner. Contemporary Italian interiors, live cooking stations, fresh seafood, authentic Italian pizza, and signature cocktails created an atmosphere that felt both refined and effortlessly welcoming. Every detail, from the bespoke DELULU branding to the finishing touches throughout the venue, made the experience unmistakably DELULU.

Looking around, it was clear that many of the industry’s key players were there. Operators, aggregators, platform providers, media, and long-standing partners all came together to celebrate DELULU’s next chapter. Business conversations quickly became more relaxed as guests caught up with familiar faces and made new connections. The evening also opened the door to conversations about future partnerships, upcoming releases, and DELULU’s ambition to create experiences that stay with players.

To mark the occasion, every guest received a bottle of Veuve Clicquot champagne presented in exclusive DELULU packaging, created especially for the event. It was a small gesture of appreciation and a lasting reminder of the studio’s first milestone shared with everyone present.

The Soft Launch Dinner was a memorable introduction of DELULU to the industry. It showed DELULU Gaming’s goal to build lasting partnerships while bringing the DELULU approach beyond the games themselves.

“We wanted our first event to feel exactly like DELULU. Creative, welcoming, and full of personality. Having so many industry leaders and partners come together before our official launch was something truly special for our entire team. Thank you to everyone who joined us at Alba London, celebrated this milestone with us, and helped make it such an unforgettable evening. We’re looking forward to growing together, building new partnerships, and sharing many more great moments in the years ahead.” Arthur Sheikhaliev, CEO at DELULU Gaming.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

The post DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

1win

1win Expands Its Prediction Markets with Crypto Forecasts

Published

12 minutes ago

July 17, 2026

Wladimir P.

1win-expands-its-prediction-markets-with-crypto-forecasts

Willemstad, Curaçao, July 17th, 2026, PlayNewswire

Cryptocurrency has become one of the fastest-growing categories within prediction markets, as traders and investors increasingly look beyond price charts to speculate on major industry milestones.

Reflecting this trend, international betting brand 1win has expanded its Markets product with a series of new cryptocurrency prediction markets covering some of the sector’s most closely watched digital assets.

The new crypto-themed forecasts on 1win Markets allow users to speculate on topics, including

“Crypto-related forecasts are becoming a natural extension of prediction markets, giving users another way to engage with some of the biggest narratives in the crypto industry. Though on 1win Markets, we have made it an interactive and easy-to-understand format,” says Mike Danshin, CMO 1win Crypto.

1win Markets uses a simple binary format. Instead of selecting from complex betting lines, users answer straightforward “Yes” or “No” questions or choose between clearly defined outcomes. It is a fun and interactive way to think about life events, even for those unfamiliar with classic betting.

This crypto-focused expansion on 1win Markets reflects the growing convergence between crypto communities and binary predictions. Users are increasingly interested in predicting not only sports or political outcomes but also changes across the digital asset industry.

By adding cryptocurrency-focused markets alongside existing categories – sports, politics, technology, entertainment, and global events – 1win continues to broaden the scope of its crypto-driven ecosystem.

About 1win

Founded in 2016, 1win is a crypto entertainment platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of entertainment products adapted to regional audiences. The brand has active collaborations with international public figures, including football legend Luis Suarez, martial artist Jon Jones, and Olympic champion and UFC fighter Gable Steveson. In 2026, 1win welcomed rapper Tyga and UFC legend Ilia Topuria as new members of the 1win VIP community. Football legend Luis Suarez will be the official 1win football expert throughout the 2026 FIFA World Cup.

Contact

Press Office

1win

[email protected]

The post 1win Expands Its Prediction Markets with Crypto Forecasts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Delulu Gaming

DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London

Published

12 minutes ago

July 17, 2026

GamingAmericas.com

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU

The post DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London appeared first on Americas iGaming & Sports Betting News.