Latest News
SOFTSWISS Becomes an Exclusive Partner to Fire & Ice 20th Anniversary Event
SOFTSWISS, an innovative software provider for the industry, becomes part of one of the grandest and brightest events in the iGaming community – Fire & Ice 2023! In an exclusive partnership with the organisers, the company will gather friends, partners, and guests at the famous venue Troxy in London to celebrate the 20th anniversary of this legendary iGaming journey. The most awaited special event will take place on 8 February, the same week as ICE London and iGB Affiliate London.
Blazing with the slogan ‘Beyond our Wildest Dreams’, the Fire & Ice special event will bring together the most influential figures and founders of online gaming businesses. According to the organisers, the party will push the limits of entertainment beyond the wildest dreams of all in attendance.
SOFTSWISS is highly honoured to become an exclusive partner to these incredible festivities and support the organisers in hitting such an impressive milestone of two decades in the industry. Working in tandem with Fire & Ice means SOFTSWISS is not only a savvy iGaming expert but one of those blazing the way for the whole industry.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments on the event: “We are inspired to be part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th anniversary show. This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So, it’s time to bring the heat to London!”
“We are so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken,” comments Michael Caselli, the show organiser and co-host of Fire & Ice 2023. “You will find yourselves sitting next to those industry grandees you’ve seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future.”
Jodie Thind, the event organiser and co-host, adds, “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible, and we see this event as a thank you to everyone in iGaming.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
About Fire & Ice
Lyceum Media’s Fire & Ice party is the iGaming industry’s original and most anticipated networking event of the year, since 2002. It’s held annually in the same week as ICE London and iGB Affiliate London and attracts the Who’s Who in iGaming. It promises execs a night to remember with its distinctive show and atmosphere.
Be part of this historical, exciting, unique event by booking a table or simply attending.
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Pascal Gaming signs EGT Digital deal to distribute games via X-Nave
Integration puts Pascal’s slots, crash, instant and table titles in front of EGT Digital’s operator network across Europe, South America and Africa.
Pascal Gaming has signed a distribution agreement with EGT Digital, making its portfolio available through the X-Nave Gaming Aggregator. The deal was announced July 14, 2026.
Under the integration, operators across EGT Digital’s network will be able to access Pascal Gaming’s full range of slots, crash, instant and table games. EGT Digital said its Gaming Aggregator currently offers more than 20,000 games from over 200 studios.
Titles named in the agreement include Avinho R10 and Fortune Ronaldinho, developed in collaboration with football legend Ronaldinho, alongside Golden Tree Buy Bonus, Sugar Balloon and Juicy Storm.
Pascal Gaming said the partnership will expand distribution across Europe, South America and Africa, as it continues certifying titles for regulated markets. The supplier noted it has recently secured certifications for a number of its games in Brazil as part of its expansion in the market.
The post Pascal Gaming signs EGT Digital deal to distribute games via X-Nave appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
David Murray Head of Risk and Trading at AK Bets
AK Bets trading chief says VAR forces more in-play market suspensions
David Murray tells OLBG video reviews have cut live betting uptime and increased split-second risk decisions for traders.
VAR is reshaping how football is traded in-play, according to David Murray, Head of Risk & Trading at AK Bets, who says video reviews have increased uncertainty and reduced the time live betting markets can stay open.
Speaking to OLBG, Murray said traders now have to suspend markets more often because potential penalties, red cards and offsides can quickly swing outcomes. “Years ago you would only suspend betting for a handful of major incidents,” he said. “Now there are so many situations where something might happen that you’re constantly making judgement calls.”
Murray added that VAR has changed the experience of watching matches for both fans and trading teams. “It’s completely ruined the enjoyment of watching football,” he said. “We’re exactly the same as everybody else. Whether you’ve had a bet yourself or you’re trading the game, you’re afraid to celebrate a goal because you’re immediately wondering whether there’s going to be a VAR check.”
He said the operational impact is stark compared with a decade ago. “If you compare now with 10 years ago, it’s night and day,” Murray said. “The amount of time even the biggest football matches are actually available to bet on has changed because there are simply far more incidents that require markets to be suspended.”
Murray also pointed to scheduled stoppages at this summer’s World Cup, saying hydration breaks can create additional betting moments rather than interrupting activity. “It almost becomes like a mini half-time,” he said. “Customers have a few minutes to think about what they’ve watched, look at the updated prices and decide whether they want to get involved.”
The post AK Bets trading chief says VAR forces more in-play market suspensions appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
N1 Sport Promo: Earn More with Sports Traffic
With less than two weeks remaining until N1 Sport Promo by N1 Partners comes to an end, the biggest sporting events of July are still ahead: the decisive matches of the FIFA World Cup 2026, the Wimbledon Final, the Formula 1 Belgian Grand Prix, and the closing stages of the Tour de France.
During this period, every additional FTD not only increases your overall payout but also boosts your CPA rate.
- SEO & PPC — +€50 CPA for every 10 FTDs, with no cap on CPA increases.
- Facebook, In-App, UAC, ASO, Email & SMS — +€10 CPA for every 30 FTDs, up to +€100 above your base CPA.
The full promotion terms are available via the link below.
The N1 Partners affiliate team has shared practical recommendations to help affiliates make the most of the final stage of the promotion.
Strengthen Campaigns That Already Deliver Results
The final weeks of N1 Sport Promo are the best time to increase the volume of successful campaigns and take full advantage of the promotion’s progressive CPA mechanics.
Focus on traffic sources and creatives that are already delivering consistent results. Their growth can be supported by expanding into additional GEOs, regularly refreshing creatives, keeping offers up to date, and reacting quickly to major sporting events.
Even a moderate increase in high-quality traffic can significantly improve your final payout: the more FTDs you generate before the promotion ends, the higher your CPA rate becomes.
Speed Is a Competitive Advantage
The strongest results typically come from campaigns launched ahead of key matches and kept relevant throughout the tournament. Preparing campaigns before kickoff and responding quickly to shifts in audience interest helps affiliates capitalize on peaks in sports traffic and generate more high-quality FTDs.
Mobile users deserve particular attention during this period, as a significant share of the audience engages with sports content while matches are taking place.
Player Activity Peaks in the Final Hours Before Kickoff
During major sporting events, many users register just a few hours before a match begins. That’s why timely creative updates and a strong focus on the tournament’s most anticipated fixtures are essential for maintaining campaign performance.
Key Sporting Events Before the Promo Ends
The sports calendar remains packed over the coming weeks:
- July 9 — France vs Morocco (FIFA World Cup 2026 Quarter-final);
- July 10 — Spain vs Belgium (FIFA World Cup 2026 Quarter-final);
- July 11 — Norway vs England (FIFA World Cup 2026 Quarter-final);
- July 14–15 — FIFA World Cup 2026 Semi-finals;
- July 19 — FIFA World Cup 2026 Final;
- July 12 — Wimbledon Final;
- July 19 — Formula 1 Belgian Grand Prix;
- Through July 26 — Closing stages of the Tour de France.
Each of these events traditionally drives spikes in search demand, social media engagement, and player interest. As a rule, the best-performing campaigns are those that are already delivering results. The final weeks of the promotion are the ideal time to strengthen them through continuous, data-driven optimization.
Looking for even more scaling opportunities? The N1 Partners team has also prepared a comprehensive July guide featuring the month’s biggest sporting events and practical recommendations to help affiliates plan campaigns more effectively and drive additional Tier-1 traffic.
If you haven’t joined N1 Sport Promo yet, contact your affiliate manager or reach out to LeadGen Chris and make the most of the final weeks of the promotion.
Why choose N1 Partners?
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post N1 Sport Promo: Earn More with Sports Traffic appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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