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SOFTSWISS Becomes an Exclusive Partner to Fire & Ice 20th Anniversary Event

SOFTSWISS, an innovative software provider for the industry, becomes part of one of the grandest and brightest events in the iGaming community – Fire & Ice 2023! In an exclusive partnership with the organisers, the company will gather friends, partners, and guests at the famous venue Troxy in London to celebrate the 20th anniversary of this legendary iGaming journey. The most awaited special event will take place on 8 February, the same week as ICE London and iGB Affiliate London.
Blazing with the slogan ‘Beyond our Wildest Dreams’, the Fire & Ice special event will bring together the most influential figures and founders of online gaming businesses. According to the organisers, the party will push the limits of entertainment beyond the wildest dreams of all in attendance.
SOFTSWISS is highly honoured to become an exclusive partner to these incredible festivities and support the organisers in hitting such an impressive milestone of two decades in the industry. Working in tandem with Fire & Ice means SOFTSWISS is not only a savvy iGaming expert but one of those blazing the way for the whole industry.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments on the event: “We are inspired to be part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th anniversary show. This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So, it’s time to bring the heat to London!”
“We are so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken,” comments Michael Caselli, the show organiser and co-host of Fire & Ice 2023. “You will find yourselves sitting next to those industry grandees you’ve seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future.”
Jodie Thind, the event organiser and co-host, adds, “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible, and we see this event as a thank you to everyone in iGaming.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
About Fire & Ice
Lyceum Media’s Fire & Ice party is the iGaming industry’s original and most anticipated networking event of the year, since 2002. It’s held annually in the same week as ICE London and iGB Affiliate London and attracts the Who’s Who in iGaming. It promises execs a night to remember with its distinctive show and atmosphere.
Be part of this historical, exciting, unique event by booking a table or simply attending.
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Australia
RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!

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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
bet365
Hacksaw Gaming Goes Live with bet365 Brazil

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
Africa
Shacks Evolution Announce Strategic Partnership with Moja Group

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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.
This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.
These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.
“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.
“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.
The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.
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