partnerships
Southampton FC scouting sports tech startups for Future of Football challenge

The Future of Football challenge is open to innovative companies ready to shape and test their solutions for updated football experiences in either the football development or fan engagement space. In spirit with its values of innovation and doing things differently, Southampton FC will offer a 4-week virtual programme — powered by Sport Republic and Yolo Group — to create opportunities and break away from conventional methods.
The challenge welcomes Web3 and sports tech startups and scaleups with novel solutions to:
- Football development (scouting, training, recovery, game analytics etc.)
- Fan engagement (gamification, loyalty programmes, matchday experiences, global fan engagement etc.)
Selected teams will rapidly test and pilot their solutions, participate in tailored workshops, and have regular and direct access to Southampton FC, Sport Republic, and Yolo Group decision-makers. At the St. Mary’s finale, teams will pitch for a commercial relationship with SFC and a £100k discretionary prize pool for post-programme solution development.
“Southampton FC’s commitment to innovating and creating a positive impact is central to the way we operate and make decisions. We’re excited to see programme participants create the future of football” said Sarah Batters, Director of Marketing and Partnerships as SFC.
Sport Republic, the owner of Southampton Football Club is a London-based investment firm in the sports and entertainment industry. Founded by Henrik Kraft and Rasmus Ankersen and backed by Lead Investor Dragan Šolak, Sport Republic’s vision is to grow high potential sports businesses and sports tech companies.
“Sport Republic are really looking forward to being part of the Future of Football challenge to power innovation in sports tech. We are continuously seeking the most innovative sports tech companies to join our portfolio and leveraging our clubs to drive growth and achieve digital transformation. ” said Henrik Kraft, Sport Republic and SFC Chairman.
Yolo Group is the managing partner for the Future of Football challenge. Yolo Group is a leader at the cross section of gaming, fintech, and blockchain, and operates the Sportsbet.io brand. Sportsbet.io is Southampton FC’s Main Club Partner.
“This programme is designed to push boundaries, to bring together a spectrum of solutions from startups around the globe. It’s a chance to create truly unique approaches — and test them. We’re driven by innovation; so, we’re looking forward to seeing the results,” said Tim Heath, GP at Yolo Investments, and founder of Yolo Group. The application deadline is 23 February 2023. Find more information and apply here: https://www.southamptonfc.com/saints-partners/future-of-football-challenge
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Spinomenal strikes partnership with Lucky7 Casino

Spinomenal, the leading iGaming content provider, has grown its presence within the Dutch market after signing with operator Lucky7 Casino.
The content collaboration will ensure a rich selection of Spinomenal games which will join the Lucky7 Casino lobby, including 1 Reel, Baba Yaga, 4 Horsemen III, Wolf Fang – Golden Sands and Majestic Blue Panther. Lucky7 Casino will welcome these titles via the Finnplay platform.
Lior Shvartz, CEO for Spinomenal commented: “We’re extremely excited about this collaboration with Lucky7 Casino in the Dutch market, and we’re confident our games will contribute to its positive momentum and growth.”
Frank Loffeld, COO/CTO for Lucky7 Casino added: “We’ve long admired Spinomenal’s commitment to making highly engaging games and we know with full confidence these will be well received by our experienced players.”
The post Spinomenal strikes partnership with Lucky7 Casino appeared first on European Gaming Industry News.
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Coral Becomes Birmingham City’s Official UK Betting Partner

Birmingham City Football Club has announced leading British betting operator Coral as its Official UK Betting Partner.
Coral, owned by Entain, has signed a multi-year partnership with the club that will run through to the end of the 2027/28 football season. Coral will look to use the new partnership to reward and entertain Birmingham City supporters with a range of engaging content and activation activities. These will include acting as the official goal sponsor, collaborating on the Fan Park ahead of match days and providing fans with once in a lifetime experiences.
The deal will also see Coral branding pitch-side on the Club’s new digital screens and perimeter boards at St. Andrew’s @ Knighthead Park.
Birmingham City Chief Executive Officer, Jeremy Dale, said: “We are thrilled to welcome Coral onboard as the latest partner to join us on our exciting journey. In Coral, we are entering a partnership with a brand which puts the customer at the heart of its operation, something we care deeply about here at Blues with our supporters.
“We are aligned on our values and share a burning ambition to deliver an excellent product which our supporters can be proud of. This isn’t a journey we will go on alone and we are delighted that Coral has chosen to embark on this adventure with us. We love the focus on fans from Coral so it was very simple to build a programme that we both embraced.”
Charlotte Emery, Chief Marketing Officer for Coral (Entain UK Brands), said: “Having made the decision to return the Coral brand to football, it was key we partnered with a club that not only has a similarly long history to our own, but is also looking firmly to the future, with a long-term plan for success.
“Most importantly, we wanted to work with a club that shares our passion to put the fans first. We know Birmingham City FC and its fans are on a great journey, and we are thrilled that Coral will be here for that journey every step of the way.”
The post Coral Becomes Birmingham City’s Official UK Betting Partner appeared first on European Gaming Industry News.
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Playzia Signs Strategic Deal with StarGames, a Leading Brand Operated by Greentube, to Expand Footprint in Germany

Playzia, a fast-growing game provider to the iGaming industry, is thrilled to announce that it has signed a strategic partnership agreement with Greentube, a top-tier operator in the German regulated market and part of the NOVOMATIC Group.
This deal marks a significant milestone for Playzia as it brings its premium gaming content live on Greentube’s platform, at first on StarGames.de, expanding its reach to a broader audience in Germany. By partnering with one of the country’s most established operators, Playzia reinforces its commitment to delivering top-quality gaming experiences in regulated markets and marks a significant step in its global growth strategy, leveraging Greentube’s established presence and expertise in the region.
“We see great potential in working with Greentube as a key operator in Germany,” said Vlad Modorcea, CPO at Playzia. “Bringing our games live on StarGames.de will allow us to connect with more players and showcase our innovative gaming content to a highly engaged audience.”
Greentube also expressed enthusiasm for the partnership. “Playzia’s portfolio brings fresh and engaging content to our platform, and we are confident that our players will enjoy these new additions. This partnership aligns perfectly with our strategy to offer high-quality gaming experiences in Germany.” said Laszlo Pados, Brand Manager at StarGames.
This partnership marks a major step forward for Playzia as it accelerates its footprint in regulated markets, expanding its game portfolio to bring players a wider selection of high-quality, innovative titles. Committed to pushing the boundaries of iGaming, Playzia continues to enhance its presence in key jurisdictions while delivering engaging and immersive gaming experiences.
In 2025, Playzia will introduce a dynamic lineup of new releases, with three fresh titles launching each month. Players can look forward to a diverse range of game formats, including crash, table, instant, and probability-based games, all featuring cutting-edge mechanics and exclusive trademarked innovations. With the addition of exciting jackpots and competitive tournaments, Playzia aims to elevate the player experience, while strengthening its position in regulated markets worldwide.
About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀
For more information, please visit playzia.com. Contact us at [email protected].
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s Omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
About StarGames
StarGames is a German online gambling brand with a long-standing tradition and a focus on responsible gaming. The iGaming website, which has been part of the Greentube Group since 2018, is the German premium provider of NOVOLINE™ games, with internationally successful titles such as Book of Ra™ deluxe and Lucky Lady’s Charm™ deluxe and cutting-edge gameplay innovations. StarGames also offers the hottest slot games from well-known German and international partner studios in an innovative and secure gaming environment. StarGames is licensed by the Joint Gaming Authority of the Federal States (GGL).
The post Playzia Signs Strategic Deal with StarGames, a Leading Brand Operated by Greentube, to Expand Footprint in Germany appeared first on European Gaming Industry News.
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