partnerships
Southampton FC scouting sports tech startups for Future of Football challenge
The Future of Football challenge is open to innovative companies ready to shape and test their solutions for updated football experiences in either the football development or fan engagement space. In spirit with its values of innovation and doing things differently, Southampton FC will offer a 4-week virtual programme — powered by Sport Republic and Yolo Group — to create opportunities and break away from conventional methods.
The challenge welcomes Web3 and sports tech startups and scaleups with novel solutions to:
- Football development (scouting, training, recovery, game analytics etc.)
- Fan engagement (gamification, loyalty programmes, matchday experiences, global fan engagement etc.)
Selected teams will rapidly test and pilot their solutions, participate in tailored workshops, and have regular and direct access to Southampton FC, Sport Republic, and Yolo Group decision-makers. At the St. Mary’s finale, teams will pitch for a commercial relationship with SFC and a £100k discretionary prize pool for post-programme solution development.
“Southampton FC’s commitment to innovating and creating a positive impact is central to the way we operate and make decisions. We’re excited to see programme participants create the future of football” said Sarah Batters, Director of Marketing and Partnerships as SFC.
Sport Republic, the owner of Southampton Football Club is a London-based investment firm in the sports and entertainment industry. Founded by Henrik Kraft and Rasmus Ankersen and backed by Lead Investor Dragan Šolak, Sport Republic’s vision is to grow high potential sports businesses and sports tech companies.
“Sport Republic are really looking forward to being part of the Future of Football challenge to power innovation in sports tech. We are continuously seeking the most innovative sports tech companies to join our portfolio and leveraging our clubs to drive growth and achieve digital transformation. ” said Henrik Kraft, Sport Republic and SFC Chairman.
Yolo Group is the managing partner for the Future of Football challenge. Yolo Group is a leader at the cross section of gaming, fintech, and blockchain, and operates the Sportsbet.io brand. Sportsbet.io is Southampton FC’s Main Club Partner.
“This programme is designed to push boundaries, to bring together a spectrum of solutions from startups around the globe. It’s a chance to create truly unique approaches — and test them. We’re driven by innovation; so, we’re looking forward to seeing the results,” said Tim Heath, GP at Yolo Investments, and founder of Yolo Group. The application deadline is 23 February 2023. Find more information and apply here: https://www.southamptonfc.com/saints-partners/future-of-football-challenge
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BETANO
Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America
Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025
for South America.
Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”
Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”
The post Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America appeared first on Gaming and Gambling Industry in the Americas.
Amusnet has announced a new partnership with Bingoal.nl, marking a significant step in expanding its presence in the Dutch market. Following the successful collaboration in Belgium, Bingoal.nl will soon offer Amusnet’s casino games to Dutch players, delivering a top-quality gaming experience.
“It’s great to take our partnership with Amusnet to the next level by bringing their games to the Dutch market. We’ve seen how well their titles perform in Belgium, and we’re looking forward to offering the same quality experience to our Dutch players. It’s another step in making sure our platform delivers top-notch content,” Quentin Impens, Head of Marketing at Bingoal.nl, said.
“We’re excited to expand our partnership with Bingoal as they go live in the Netherlands! Having already collaborated successfully in the Belgian market; we’re thrilled to support their growth and bring our content to even more players. It’s always a pleasure to work with partners who share our commitment to quality, and we look forward to achieving great results together in this new market,” said Dimitri De Temmerman, Managing Director BNL at Amusnet.
The post Amusnet Partners with Bingoal.nl appeared first on European Gaming Industry News.
Jelly Entertainment has taken a major step into the African market through a new partnership with leading operator betPawa.
Jelly is a recognised creator of highly entertaining digital content for betting and gaming companies. Its portfolio of over 25 games – including CleoPatrick, Midas Riches and Witches Go Wild – is delivered to more than 100 operator brands worldwide.
This partnership marks Jelly’s entry into Africa, where it will deliver bespoke crash, instant win and slot content designed for mobile-first, portrait-only play in low-bandwidth environments. In addition, Jelly and betPawa will co-develop locally adapted games for players in the region.
betPawa, one of Africa’s leading online sports betting brands, serves over 10 million users across 17 markets, including Cameroon, Ghana, Kenya, Nigeria, Uganda and Zambia.
The integration is powered by Jelly’s RGS platform, enabling partnerships across all global regulated markets where betPawa operates.
This partnership is part of Jelly’s broader global expansion strategy, strengthening its presence in Africa and supporting its continued international growth.
David Newstead, Chief Business Development Officer at Jelly, said: “Joining forces with betPawa is a significant strategic move for us. betPawa’s presence across Africa will help us reach more players than ever before. It’s a partnership that secures us a stronger foothold in an important territory and aligns perfectly with our expansion goals in emerging regulated markets.”
The post Jelly Entertainment Enters into Partnership with betPawa appeared first on European Gaming Industry News.
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