partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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Andrew Foster CEO at AvatarUX
Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live
Relax Gaming, the aggregator and provider of unique iGaming content, has enhanced its collaboration with AvatarUX, launching the entire slot portfolio of the studio on the Powered By Relax (P2P) platform.
The recent agreement expands on the companies’ ongoing partnership, which initially began with AvatarUX entering Relax Gaming’s Silver Bullet program in 2023.
The P2P integration increases the accessibility of AvatarUX content throughout Relax Gaming’s aggregation network. AvatarUX will keep distributing its Silver Bullet titles via Relax, guaranteeing ongoing access to its existing content while expanding distribution of its larger collection.
Renowned for its mechanics centered around features and visually unique games, AvatarUX has established a solid reputation for providing transparent player experiences and impactful gameplay aimed at enhancing engagement and promoting sustained retention. Featuring mechanic-driven hits like LooneyPop
and the iconic PopWins
series, the studio merges creativity with reliability, guaranteeing smooth functionality on various devices, constant localization efforts, and ongoing growth of its game collection.
Alongside the entire range of popular PopWins
titles, Relax partners receive access to a comprehensive and varied portfolio of 90 games. Notable releases feature Hold&Win successes 3 Power Genies and Fruitillionaire, cluster-pops Spinfection, along with highly localized games like Carioca Vibes, providing options for every market and player type.
The collaboration enriches Relax Gaming’s Powered By Relax initiative by incorporating an additional innovative studio, providing operators with a wider selection of high-quality slot content while bolstering the aggregator’s role as a vital distribution ally for progressive developers.
Andrew Foster, CEO at AvatarUX, said: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.
“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.
“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”
The post Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara
Amusnet has introduced its “Jackpot Cards Plus” island at Casino Adjara, bringing S55J slot cabinets into one of Tbilisi’s most established venues. More than just a placement, the installation represents a strategic step in the company’s growing presence across key regulated markets.
Positioned prominently on the floor, the island format immediately draws attention. The S55J cabinets combine next-generation hardware architecture with high-definition visual performance and ergonomic design, delivering a smooth, immersive playing experience. Integrated with the Amusebox Package which is a curated portfolio of 51 proven titles, the setup delivers both variety and performance in a single, cohesive offering.
At the center of the installation is the multi-level Jackpot Cards Plus system. Designed to heighten anticipation and sustain engagement, it transforms individual gameplay into a shared experience, encouraging longer sessions and driving measurable results for the operator.
The sales team at Amusnet’s Georgia office commented that the market has strong potential and a clear appetite for high-quality land-based entertainment.
“Our installation at Casino Adjara is part of a broader vision to establish a sustainable and scalable presence in the region. With ‘Jackpot Cards Plus,’ we are implementing a performance-driven concept designed to optimize floor dynamics and deliver consistent results. This partnership demonstrates how our land-based portfolio can adapt to established venues while maintaining the identity and strength of our product ecosystem,” they said.
For Amusnet, the rollout marks one of its first strategic land-based installations in Georgia, an important milestone that reflects the company’s ability to successfully transition its established game portfolio into high-performing casino cabinet environments.
Igor Kokanovich, Slot Manager at Casino Adjara, said: “Casino Adjara highly values its partnership with Amusnet, recognizing the company as a dependable, professional, and forward-thinking partner. The launch of the ‘Jackpot Cards Plus’ island, featuring S55J cabinets and the Amusebox Package of 51 games, has strengthened our slot floor offering. The technology platform, cabinet design, and diversified game mix have added new momentum to our gaming environment while enhancing overall player engagement.
“We expect solid commercial results and long-term value from this installation and look forward to further expanding our cooperation.”
Through collaborations with leading operators such as Casino Adjara, Amusnet continues to build its land-based growth trajectory market by market.
The post Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fotini Matthaiou
Octavian Gaming Titles Go Live with Novibet in Mexico
Octavian Gaming has announced the go-live of its high-quality game portfolio with Novibet, one of the leading international GameTech operators, marking the official launch of the partnership in Mexico.
This collaboration represents an important step in Octavian Gaming’s international expansion strategy and further strengthens Novibet’s casino offering in the local market through the introduction of engaging, high-performing content. The launch includes an initial one-month market exclusivity period. The collaboration is set to expand into additional regulated markets, including Brazil and Greece, following a jointly defined strategic roadmap.
This strategic launch brings a curated selection of Octavian Gaming’s premium titles to Novibet players, enhancing the operator’s casino proposition with engaging content designed to deliver strong entertainment value and consistent performance. The agreement aligns with Novibet’s strategy to enrich its casino catalogue through carefully selected, high-quality content partnerships, underscoring its commitment to providing a safe, responsible, and compelling player experience across regulated environments. The addition of Octavian Gaming’s portfolio supports Novibet’s focus on sustainable player engagement and long-term product value.
The integration was completed in partnership with ESA Gaming, ensuring a seamless and scalable delivery framework that supports efficient deployment across multiple jurisdictions.
Marco La Grutta, Business Development Director at Octavian Digital, said: “Going live with Novibet is a major milestone for Octavian. Novibet is a prestigious partner and one of the most recognized GameTech operators internationally. We have successfully launched in Mexico and look forward to expanding the partnership into additional markets, bringing our games to new audiences worldwide.”
Fotini Matthaiou, Executive Director of Casino at Novibet, added: “Strengthening our casino proposition through carefully selected content partnerships remains a key priority for Novibet. Octavian Gaming’s titles complement our portfolio with engaging gameplay experiences, and the launch in Mexico represents an important addition to our offering in the market, supporting our strategy of delivering high-quality entertainment and long-term player value across all our markets.”
The post Octavian Gaming Titles Go Live with Novibet in Mexico appeared first on Americas iGaming & Sports Betting News.
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