partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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Bragg Gaming Group
Bragg Rolls Out Premium Content Suite with Napoleon Romania
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Bragg Gaming Group has expanded its reach in Eastern Europe with the launch of its premium content suite with Napoleon Romania.
The company took to social media to declare that the move, as well as strengthening its presence in Romania, “expands our already fantastic partnership with the Superbet Group brand.”
“Napoleon Romania players now have access to a rich portfolio of Bragg’s exclusive online casino content and aggregated online casino content, featuring hit titles like Golden Gal’s Cash Towers, Almighty Pegasus and Big Roar. We’re also celebrating the launch of fan-favourite Royal Seven Deluxe,” the company commented.
The company particularly singled out Linda Zaumane, head of account management and Neill Whyte, Bragg’s chief commercial officer for thanks.
“Their hard work and leadership were instrumental in securing and executing this important launch!”
The post Bragg Rolls Out Premium Content Suite with Napoleon Romania appeared first on European Gaming Industry News.
Andy Huang
UK Regulated Entry Strategy Sees TaDa Gaming Launch with a Bang
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TaDa Gaming, has seen a positive 2025 for successful licence applications to facilitate its entry to regulated markets.
Bringing a new dimension to play in the UK through its expert localisation, diverse portfolio, market leading fish-shooting games and gamification tools, TaDa’s strategy is to mirror its success across Latin America, North America and Europe through partnering with leading local operators and global brands.
Confirmation from the prestigious UKGC earlier in the year enabled TaDa to begin its B2B development building. To ensure full compliance with the rigorous demands of the UK Gambling Commission, the company’s effective glocalisation strategy was applied to its portfolio of slots, casino and fish-shooting games.
Additional deep research was commissioned to ensure TaDa was in tune with local player preferences. This groundwork led to TaDa’s multiple and simultaneous UK integrations with SkillOnNet, ProgressPlay, Videoslots, Mr Vegas and Midnite Casinos. Distribution is through Light & Wonder Inc.
Each casino operator is renowned in their own right, serving different demographics, providing exceptional customer service and making them prime destinations for players who demand safe, regulated and quality gaming experiences.
Launching with the spectacular 3D multiplayer game, Dinosaur Tycoon II, UK players will also have access to the 200+ portfolio including the high performing Triluck ‘3 pots’ series and Hit the Cash release Fortune Coins.
The impressive engagement and retention figures already enjoyed by these slots has helped the innovative Taiwanese company position itself as a challenger brand in the UK with more games currently undergoing certification and two new slots to be released monthly for the UK.
Furthermore, TaDa’s position as the No.1 provider for fish-shooting games gives it unique leverage as a niche provider. This will create significant differentiation for TaDa’s UK facing partners.
Andy Huang, CEO of TaDa Gaming, said: “Entering the established UK market is not something TaDa has undertaken lightly. Our focus is on compliance to reinforce how seriously we take professionalism and social responsibility: so working with innovative casino operators whose values align with TaDa’s gives us the right platforms to launch our brand with a bang.
“We are confident that our niche fish-shooting games will deliver differentiation for these operators, while positioning ourselves as an exciting and alternative provider for the UK.”
TaDa’s range of international gaming licences, including Greece, Malta, Ontario, Romania and Sweden in addition to its certifications for Brazil and Portugal, has given TaDa wide experience across multiple jurisdictions.
This exposure to delivering safe gaming and rigorous compliance for a future-proof approach confirms TaDa as a forward-focused business that prioritises good governance for long-term strategic and sustainable growth.
The post UK Regulated Entry Strategy Sees TaDa Gaming Launch with a Bang appeared first on European Gaming Industry News.
Amit Klatchko
Praxis Tech Partners with Stake to Enhance Global Payment Performance
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Praxis Tech, the leading payment orchestration platform for the iGaming industry, announced its partnership with Stake, the global leader in online entertainment and iGaming. The partnership brings together Stake’s international presence and Praxis’s orchestration technology to deliver faster, more reliable payment experiences for players around the world. The collaboration supports Stake’s operations across multiple continents, ensuring fast, compliant and localised transactions for its growing global player base.
As Stake accelerates its market-by-market expansion into key regions, its growth strategy depends on a flexible payment infrastructure that adapts to local preferences and regulatory requirements. By leveraging rapid PSP integrations and iGaming-focused orchestration capabilities, Praxis empowers Stake to scale strategically and enhance approval performance across global markets. Supported by a strong network of PSP partnerships, Praxis ensures every integration and interaction reflects the highest standards of professionalism and excellence, enabling Stake to expand confidently and efficiently.
“Stake is an industry powerhouse, operating at a pace that few can match. At Praxis, we’re proud to support world-leading iGaming brands like Stake in achieving payment excellence on a global scale. This partnership reflects our shared commitment to innovation, agility, and delivering frictionless, localized payment experiences that elevate the player journey,” said Amit Klatchko, Co-founder and Director of Praxis Tech.
“Our focus at Stake is on scaling globally while maintaining reliability and trust for our players. Through our partnership with Praxis, we’re reinforcing our payment operations to deliver fast, flexible, and secure transactions across all regions,” said Brais Pena, Chief Strategy Officer of Easygo.
This partnership reinforces Praxis’s leadership in iGaming payment orchestration, with its technology consistently enabling top-tier brands to achieve measurable gains in approval rates and operational efficiency.
The post Praxis Tech Partners with Stake to Enhance Global Payment Performance appeared first on European Gaming Industry News.
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