Continent 8 designed, planned and executed full-service VMware-to-Nutanix migration effort, helping Sportingtech avert 42% increase in virtualisation costs

Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce an expanded partnership with multi-award-winning global betting and gaming provider, Sportingtech. In a strategic collaboration to optimise its virtualisation environment, Sportingtech entrusted Continent 8 to successfully oversee and implement their VMware-to-Nutanix cloud migration initiatives.

In the wake of Broadcom’s acquisition of VMware, Sportingtech encountered an unexpected increase in costs, rising by as much as 42% due to licensing changes. This development significantly impacted the cost structure of their VMware-based virtualised enterprise private cloud architecture. To mitigate against these cost fluctuations, Sportingtech chose Continent 8, a Nutanix Authorised Service Provider and their current cloud infrastructure and cybersecurity services partner, to provide professional and managed services for a VMware-to-Nutanix migration.

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Continent 8 executed a comprehensive assessment, prioritisation plan and migration journey of hundreds of virtual appliances. The significant efforts led by Continent 8, in close collaboration with Sportingtech, ensured no disruptions in operations or to users and were completed well within the originally anticipated target date. As a result, Sportingtech now benefits from a more predictable, manageable and cost-efficient virtualisation platform and environment.

Michael Jack, Chief Technology Officer at Sportingtech, said: “We are always looking for ways to enhance the solution we build for our customers and to keep costs down. Working with Continent 8, who constantly push to provide efficiencies, cost reductions and value-added expertise, made good sense to us. They continue to be a valued partner and managed to deliver the project on time with no service interruption for us or our customers, which is critical.”

Justin Cosnett, Chief Product Officer at Continent 8, said: “Continent 8 is able to use its experience with VMware, Nutanix, private and public clouds to provide professional as well as managed services to customers, enabling them to focus on core revenue-generating operations. Being able to demonstrate such a significant saving and ROI will be of interest to many enterprises in today’s market.

“It’s thanks to the experienced and highly qualified project and cloud engineering staff at Continent 8 that we were able to successfully complete this project, while earning Sportingtech’s trust to manage their critical operational infrastructure.”

Paf, the Åland-based gaming company and pioneer in responsible gaming, has signed a multi-year partnership with Formula 1 World Champion Kimi Räikkönen.

The agreement is conditional upon Paf obtaining a license in Finland and will take effect once Finland’s gambling market is opened to competition and the current system transitions to a licensing model. At present, the authorities goal is to implement the licensing system at the beginning of 2027.

Thomas Näsman, Manager, Paf: “We’re proud to welcome Kimi to the Paf team. He’s a true Finnish icon, and we value his honesty and no-nonsense approach, qualities that align perfectly with our brand. At Paf, we have bold ambitions to be the most responsible gaming company in the world while continuing to generate funds for the public good. As Finland moves into a licensed market, we’re excited to have Kimi with us on this journey.”

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Kimi Räikkönen said: ”To be honest, we were contacted by a few gaming companies that did not arouse our interest, but Paf’s contact did. Paf’s history, openness, responsibility and Finnishness were the most important factors for me, not forgetting the directness, determination and fast working method of the people with whom the agreement was quickly concluded. As new opportunities are opening up for Paf in mainland Finland as well, I hope that our cooperation will be beneficial for Paf.”

Paf – For the benefit of society, Since 1966

Founded by charities in 1966 on the Åland Islands, Paf was built with a clear mission: to generate funds for the benefit of society. Today, Paf continues to lead by example, combining world-class gaming experiences with a bold commitment to social responsibility and transparency. As pioneers in responsible gaming, Paf were the first international gaming company to set annual loss limits for all players in 2018 — We believe great entertainment should be delivered responsibly and sustainably.

Paf stands for no-nonsense honesty, doing what’s right, and setting the standard in everything we do. We’re not here to follow the industry — we’re here to change it.