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Aggregator’s customisable feeds extend sportsbook provider’s offering across 110+ different sports

Sports aggregation platform Odds88 has secured a partnership with sportsbook technology provider Betinovio, expanding the brand’s coverage with unrivalled odds data streams.

As part of the deal, Odds88 will provide its award-winning modular data services to take Betinovio’s offering to the next level. Its operator partners can now gain access to customisable feeds, extensive betting content from more than 110 different sports and 4,000 daily events, and proven BetRank risk management tools.

Odds88 has also delivered its new 50/50 betting product, which promises to attract both casual users and savvy bettors with its low barrier to entry and a new layer of interaction of sports fans.

The aggregator’s data-driven platform uses AI algorithms to analyse behavioural data and tailor odds, promotions and offers to each individual player.

The agreement underpins Odds88’s position as an unparalleled source for trusted and comprehensive odds data, empowering global operators to create their most optimised sportsbooks yet.

Mike Forslund, Head of Sales and Business Development at Odds88, said: “We’re excited to build something truly exceptional in partnership with Betinovio. By combining the provider’s top-class sports betting technology with our unbeaten selection of data, we are introducing a proposition that will reshape the betting experience.

“Betinovio’s partners can now truly raise their game, enabling players to write their own event narratives.”

Marinos Eliazed, CEO at Betinovio, said: “By integrating Odds88’s data feeds, we are future-proofing our technology for operators. Players expect an interface that flexes to their needs and Odds88’s feeds offer endless possibilities for customisation.

“We look forward to seeing what we can create together.”

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Strategic content integration enhances distribution across multiple markets worldwide

ENJOY, the dynamic iGaming content developer, has partnered with GR8 Tech, signalling the availability of its full catalogue of slots and live casino titles on the provider’s Infinite Casino Aggregation solution and full casino platform.

The agreement strengthens ENJOY’s presence in key markets while providing GR8 Tech’s operator partners with access to a diverse portfolio. This includes high-quality slots featuring the ever-popular Hold and Win mechanic, such as Hot Fire Diamonds and latest launch Bison Strike, as well as live game shows like Enchanted Forest, produced at the company’s high-end studio.

GR8 Tech’s established operator network and high-performing casino platform give ENJOY a powerful channel for accelerating its rollout in markets with growing demand for premium content.

Seamless integration capabilities and extensive commercial reach further support ENJOY’s expansion among leading operators as it continues to gain traction in the industry.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with GR8 Tech marks another important step in our growth journey as we strengthen our presence with leading brands worldwide.

“GR8 Tech’s reputation and reach give our games a powerful new route to market, and we’re confident operators and their players will respond strongly to all our content.”

Lusine Khudaverdyan, Head of Casino Business at GR8 Tech, added: “We’re thrilled to add ENJOY’s rich portfolio of slots and live casino games to our casino offering.

“ENJOY’s commitment to quality creates memorable experiences for players and drives long-term engagement for operators. This is the compelling combination we always seek to provide to our clients through GR8 Tech’s casino platform, and our new partner delivers that perfectly.”

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has reinforced its commitment to responsible gaming through a new partnership between NOVOMATIC’s Spanish-facing brand AdmiralBet.es and BetBlocker, aimed at improving player protection and raising awareness of safer gambling tools in Spain.

Through this collaboration, AdmiralBet Spain together with BetBlocker are supporting ongoing safer gambling initiatives, further strengthening the operator’s long-standing commitment to player wellbeing and responsible play.

BetBlocker, a UK-registered charitable organisation, provides a free, anonymous self-exclusion tool that allows users to block access to thousands of online gambling websites and apps across multiple devices and languages. Players can choose blocking periods ranging from a few hours to several years, without needing to register or submit any personal information.

As part of the collaboration, AdmiralBet Spain has added the BetBlocker logo to its website footer and included details about the tool on its Safer Gambling page. The resource is also being highlighted within the operator’s player communications, ensuring that users seeking support can easily find and access it.

The initiative follows a previous collaboration between BetBlocker and Greentube’s German operations, marking another step in the company’s ongoing mission to promote responsible gambling across its European markets.

Clara Gómez Grau at AdmiralBet.es, added: “AdmiralBet.es is convinced that a sustainable gaming environment is one where players feel safe, informed and in control. Partnering with BetBlocker allows us to strengthen that commitment by providing a practical tool that supports responsible play and promotes player wellbeing.”

Pedro Romero at BetBlocker, said: “We’re delighted to receive the support of AdmiralBet.es and Greentube in expanding BetBlocker’s reach within the Spanish market. Every partnership helps us to make our service more accessible to those who may benefit from additional tools to control their gambling habits.”

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