Strive Gaming, the contemporary multi-state, multi-tenant platform provider designed for the North American market, has unveiled a new collaboration with prominent online casino operator PlayStar.

According to the agreement, Strive will offer its top-tier PAM technology, aiding PlayStar’s ongoing expansion throughout North America. PlayStar is set to transition its New Jersey operations from its existing player account management (PAM) provider to the Strive platform, with subsequent launches planned in more regulated areas, such as Ontario and Alberta in Canada.

PlayStar chose Strive after a comprehensive assessment as it sought a platform partner that could facilitate its long-term goals throughout North America. Strive’s exclusive emphasis on the U.S. market, along with the robustness and scalability of its technology, distinguished it as the obvious partner of choice.

Max Meltzer, CEO at Strive Gaming, said: “PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.

“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”

PlayStar Casino has quickly established itself as one of the success stories of the regulated North American casino market. The company has successfully built meaningful market share and a strong player following. Partnering with Strive marks the next stage in its growth strategy as it looks to expand further across North America.

Fredrik Liljewall, CEO at PlayStar, added: “As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.

“Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”

This partnership marks another important milestone for Strive Gaming, which now supports more B2B PAM customers in the U.S. than any other platform provider. The addition of PlayStar further strengthens Strive’s growing portfolio of operators and reinforces its position as a supplier of choice for ambitious brands looking to launch and scale in the North American market.

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Amusnet has become the Official Sponsor of EXPOJOC 2026, taking place on March 25 at the Santiago Grisolía Auditorium within Valencia’s iconic Príncipe Felipe Science Museum.

Organised annually by Sector del Juego magazine, EXPOJOC is an international expo and congress that, since its first edition in 2013, has brought together Spain’s leading gaming companies and a wide audience of industry professionals. The event serves as a key meeting point for companies in the gaming sector, showcasing the latest products and providing a platform to debate and discuss trends and opportunities.

This collaboration comes at a pivotal moment as the company celebrates its 10th anniversary. This milestone marks ten years of consistent progress and a future-focused strategy centred on sustainable expansion. It honours the provider’s technological achievements, the vital partnerships and the dedicated people who have shaped Amusnet’s journey to become a global industry player.

“Sponsoring EXPOJOC during our 10th anniversary underscores our long-term commitment to the Spanish market. As proud collaborators with Sector del Juego, we believe in winning together – this event is a strategic platform to share insights, strengthen connections, and drive the next phase of growth in the region,” said Edwin Cruz, Managing Director at Amusnet Spain.

“Amusnet is synonymous with evolution in the gaming industry. Having their support represents a major step toward ensuring this edition of EXPOJOC is a resounding success,” said J. Ignacio Ferrer, Founder and Director of EXPOJOC.

By supporting EXPOJOC 2026, Amusnet reaffirms its commitment to the Spanish market and its leadership within the global community. As the brand celebrates a decade of innovation, this alliance highlights its readiness to shape the future of both Online and Land-based gaming.

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