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Deep Industry Survey: 86% Clients Highly Satisfied with the SOFTSWISS Casino Platform
Transparent cooperation, top service level, simple and quick communication and variety of game providers are the most crucial characteristics for choosing an iGaming provider in 2022. These are the insights discovered during a deep client research held for SOFTSWISS, a leading innovative tech company for iGaming.
The survey was conducted by the marketing research leader Kantar Ukraine on behalf of SOFTSWISS to gain a deeper knowledge of the iGaming industry, figure out the most significant criteria for сhosing a casino platform provider, and gauge the level of client satisfaction with the SOFTSWISS Casino Platform compared to competitor products.
The business research covering the period from July to October 2022 is a continuation of the last year’s similar undertaking.
WINNING IGAMING PROVIDER PORTRAIT
The respondents point out that in 2022 the most important characteristics of an iGaming partner are the following:
- Transparent cooperation
- Services and products that meet the needs of your company
- Support in income generation activities
‘Provider is truly your financial partner today’ has climbed up the importance charts. This time, 93% of operators voted for the importance of this criterion against 63% in 2021.
The survey results demonstrate that ‘Prompt resolution of tech issues and response’ and ‘Flexibility when discussing the terms of cooperation’ remained unshakable.
As for the personal touch aspects impacting the decision-making process, SOFTSWISS clients highlighted:
- Provides top service level
- Simple and quick communication with managers
The last year’s medium priority ‘Attentive attitude to each client’ criterion moved to the higher priority section.
Same as in 2021, the lowest priority is still given to such attributes as an iGaming leader status, positive effect of cooperation on the operator image, and provider influence on the entertainment and gambling industry development.
According to the research, every second client has been working with SOFTSWISS for more than 3 years, and the company is generally described as a long-term partner with expertise in the entertainment industry and deep understanding of the market.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, comments on the survey results: “The shift in operator preferences towards flexibility in cooperation, business profitability, and high-quality communication demonstrates that a high-end software offering is not enough to be No.1 iGaming provider. Operators require more high-touch engagement and strategic interaction in partnership. That’s what we are focused on. The SOFTSWISS team appreciates all operators for choosing us as a business partner. In 2023, we’ll continue to give our clients the confidence, security and reliability they need to grow their business.”
CLIENT OPINION: СASINO PLATFORM CHARACTERISTICS
Another part of the survey was dedicated to exploring top priority features for choosing an online casino platform – the core product for launching an iGaming project. Respondents noted the following crucial characteristics:
- Variety of game providers
- Flexibility of bonus settings
- Player reporting
- Support for various payment system
- Promo activity settings
The ‘Payment systems management’ and ‘Supported currencies’ criteria remained equally important for operators this year. However, respondents gave more prominence to financial reporting and licensing, mainly due to the growing number of regulated markets. Since this trend is expected to grow even stronger in the future, licensing will also continue to gain its score as it carries significant competitive advantages for industry players.
Placed at the lower end of the scale, game descriptions appear to be less important for operators in 2022.
SOFTSWISS VS IGAMING MARKET DEMANDS
In assessing their satisfaction with the SOFTSWISS Casino Platform, operators highlighted its technical and functional benefits. 86% of the respondents gave positive feedback of 7-10 points, while 14% of operators stayed below 7. In total, the platform scored 7.6 points out of 10, which is 0.2 points above the 2021 result.
According to the survey, clients choose the SOFTSWISS Casino Platform for its expanded roster of game providers, licences, and supported currencies.
Analysing the survey results Darya Avtukhovich, Head of SOFTSWISS Casino Platform, summarises: “To date, the team behind the SOFTSWISS Casino Platform has launched almost 400 successful projects, which makes this product the biggest and most meaningful offering in the company’s portfolio. Since 2021, the number of highly satisfied operators has increased. It’s a strong drive for the team to develop new breakthrough product updates and raise the satisfaction level to new heights.”
Speaking of the service support level, SOFTSWISS has outperformed its competitors by 1.6 points on a 10-point scale. Gaining 0.4 points year-on-year, this figure is an important performance indicator for SOFTSWISS as the team aims to deliver the best-in-class client service.
Clients emphasise that one of the most significant SOFTSWISS advantages compared to competitors is simple and quick communication with business account managers.
KEY TAKEAWAYS
The results of the survey show that client priorities in choosing a business partner and casino platform products are changing following general business and industry trends. Considerably more prominence is now given to trust-based and quick communication, flexibility in partnership as well as unwavering commitment to top service level. As for product expectations, operators seek diversity in game portfolios, gamification tools and features, availability of various payment systems, and deep analytics in finance and customer behaviour.
Summarising the SOFTSWISS results, the increase of the overall client satisfaction score is the most important measure of consistent growth across major performance characteristics. Partnership with SOFTSWISS is associated with confidence, security and reliability.
“In order to strengthen the SOFTSWISS brand position as a leading tech company for iGaming, we need to foresee tomorrow’s market needs and requirements. Client surveys form the basis for achieving this goal. The results of the 2022 survey show that operator expectations are changing rapidly. We are proud that this year we’ve managed to meet client expectations, and increased their satisfaction level. Doing deep marketing research is becoming our annual tradition and we’ll continue to share industry insights with the market in the future”, comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Gaming Corps unveils industry veteran Adam Pentecost as new Director of Customer Success as it lays out its plans for growth in 2025.
Gaming Corps, a publicly listed game studio based in Sweden, is proud to announce the appointment of Adam Pentecost as their new Director of Customer Success. With over a decade of experience in the industry, Adam provides a proven track of helping established providers achieve growth.
Adam has been in the iGaming industry for 11 years, working in key roles for respected providers like 1X2 Network, iSoftbet, Play’n Go, IGT, and Hacksaw Gaming. In three jobs, he held Head of Commercial Account Management roles, managing a global workforce across the UK, Asia, Romania, Sweden, and Malta and reporting directly to C-suite level management and board members.
His time in the industry has seen him amass a wealth of experience in many key areas, including regulated and emerging markets, aggregation distribution, and crypto and streaming operations. He also had a deep knowledge of the constantly evolving North American landscape. These qualities will be valuable assets to Gaming Corps as they continue their global expansion strategy throughout 2025.
Adam will hit the ground running in his new role as he will be responsible for driving revenue and maximising the business performance across the board. During his first few months, he will analyse the status of key relationships, ensuring they are reaching their full potential while also formulating a strategy that will benefit the company’s rapidly growing ecosystem.
With market access and distribution at an all-time high and a dramatically expanded product roadmap emphasising innovation, Gaming Corps’ appointment of Adam Pentecost is perfectly timed to build on this momentum.
Adam Pentecost, Director of Customer Success, said: “I am excited to join Gaming Corps at such a pivotal time in their journey. It has some incredibly ambitious expansion plans, and I am eager to roll up my sleeves and help make them a reality.
“With over a decade’s worth of experience behind me, I am well aware of the challenges and opportunities that lie ahead. The team and I share a vision of what we can achieve, and I look forward to working alongside my new colleagues at Gaming Corps to help take the company to new heights.”
Alex Lorimer, Gaming Corps COO, said: “Adam’s extensive experience and proven track record make him the perfect match for Gaming Corps’ plans for 2025 and beyond. He is a respected figure within the industry, and he will be able to leverage his extensive network of contacts and industry expertise to help accelerate growth across the board. Adam is the latest piece in a collaborative jigsaw that continues to solidify our position as a leading game studio.”
The post Adam Pentecost Joins Gaming Corps as Director of Customer Success appeared first on European Gaming Industry News.
ADG
Arizona Boxing and Mixed Martial Arts Commissioner, Joe Pennington, Retiring After 24 Years of Service
After serving over 24 years as a Commissioner on the Arizona Boxing and Mixed Martial Arts (“MMA”) Commission, Joe Pennington presided over his final commission meeting on Wednesday, February 19, 2025. Pennington was appointed to the Arizona Boxing and MMA Commission in 2001 by Governor Jane Hull and served under the next four administrations of Janet Napolitano, Jan Brewer, Doug Ducey, and Katie Hobbs.
During his tenure, Commissioner Pennington played a key role in strengthening safety protocols for fighters and reinforcing Arizona’s position as a leader in combat sports regulation. He is most proud of the Commission’s commitment to combatant safety, exemplified by the adoption of the concussion protocol and testing, the passage of 581679, the Boxing/MMA Omnibus Bill, in 2024, and the adoption of rules for Boxing, MMA, Kickboxing, Muay Thai, and Tough Man competitions. Last fall, the Arizona Boxing & MMA Commission was recognized as “Commission of the Year” at the North American Boxing Federation Awards Banquet for its regulatory efforts.
“It has been a pleasure to work alongside Commissioner Pennington over the last few years,” said Danny Vella, Executive Director of ADG’s Boxing and MMA Division. “I am grateful for his nearly two and a half decades of dedicated service and commitment to enhancing combat sports regulation in Arizona. I wish Mr. Pennington the best in his retirement and look forward to the continued impact of his tremendous contributions.”
“On behalf of the Arizona Department of Gaming, I want to extend our deepest gratitude to Commissioner Joe Pennington for his unwavering dedication and service to the Boxing & Mixed Martial Arts community in Arizona,” said Director Jackie Johnson, ADG. “Through multiple administrations, his commitment to integrity, fairness, and the growth of combat sports has left a lasting impact on the industry and the state. We thank him for his years of leadership and public service.”
Serving in his final commission meeting, Commissioner Pennington was presented a commendation from Executive Director Vella on behalf of Governor Katie Hobbs, receiving well wishes from several attendees of the Arizona Boxing and MMA Commission meeting on Wednesday, February 19, 2025, The Department and its staff wish Mr. Pennington a joyous and adventurous retirement, and we are forever grateful for his 24 years of service to combat sports safety and regulation in Arizona.
The post Arizona Boxing and Mixed Martial Arts Commissioner, Joe Pennington, Retiring After 24 Years of Service appeared first on Gaming and Gambling Industry in the Americas.
The agreement signed between MGA Games, a leading provider of slots and casino games, and the operator Betano has resulted in the launch of 51 titles for the Portuguese and Belgian markets. Betano, one of the most prominent online casinos worldwide and part of the international Kaizen group, has entrusted the Spanish provider with the release of these new products, which include 3-reel slots, 5-reel slots, Megaways, and video bingos.
Among the 28 titles already available in Portugal are high-grossing games such as Popeye Caça Tesouros and the Portuguese Celebrities collection, an innovative series of slots featuring renowned figures from the country. Characters like chef Chef Chakall, DJ Diego Miranda, and other well-known personalities such as football legend Paulo Futre and TV star Teresa Guilherme provide a 100% localized experience.
MGA Games’ entry into the Belgian market has materialized with the launch of 23 slots, including hits like The Explosive Bandit and The Wizard Cat. With this move, the Spanish company strengthens its international presence and offers Belgian players an innovative gaming experience.
“This launch on Betano Portugal and Belgium reinforces our presence in the market and allows us to offer our games to a broader audience through a top-tier operator. We are confident that the combination of our technology and content, along with Betano’s expertise, will be a resounding success,” said Javier Lanfranchi, Commercial Director of MGA Games.
The post Betano, a Global Leading Operator, Launches MGA Games Content in Portugal and Belgium appeared first on European Gaming Industry News.
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