eSports
EXCEL ESPORTS and JD Sports launch podcast to help bridge the gap between the traditional UK football culture and the competitive FIFA scene

- EXCEL ESPORTS and JD SPORTS new podcast, XL BootRoom, will help bring together UK football culture and the competitive FIFA scene
- XL BootRoom will feature EXCEL’s professional FIFA players, Tom ‘Tom’ Leese and Spencer ‘Gorilla’ Ealing as well as other special guest appearances including YouTuber Danny Aarons
- The podcast will delve into current topics including FIFA23, FIFA esports, UK’s football scene and football fashion
- Episode one of XL BootRoom is now available to listen to on YouTube and Spotify and will be launched on other major streaming platforms soon
Today, British competitive gaming culture brand EXCEL ESPORTS and JD Sports, the UK-based leading retailer of sports, fashion and outdoor brands, are excited to announce the launch of their new podcast, XL BootRoom. The podcast will aim to help bridge together the traditional football culture and the competitive FIFA scene in the UK.
The first season of the podcast will include six episodes and will delve into current news topics including FIFA23, FIFA esports and the UK’s football scene such as the 2022 World Cup as well as the world of football fashion. XL BootRoom will be recorded from EXCEL’s newly built content production studio at XLHQ in Shoreditch. The new studio will be fully wrapped with a FIFA 23 inspired design to create an immersive, high quality set design for the best listening and viewing experience for fans.
Hosting the podcast will be EXCEL’s professional FIFA players, Tom ‘Tom’ Leese and Spencer ‘Gorilla’ Ealing. ‘Tom’ has been ranked number one in Europe in the past two years while ‘Gorilla’ is a five-time Gfinity FIFA Champion and one of the most famous players and content creators in FIFA. Both high-level professional players who are also very passionate football fans, they make the perfect duo to drive the conversations towards bridging the gap between casual football fans and hardcore FIFA players. The first episode will feature a special guest appearance from FIFA YouTuber, Danny Aarons, with many more FIFA personalities and football creators set to guest host episodes throughout the season.
EXCEL ESPORTS and JD Sports announced their partnership earlier this year, and have since created a range of immersive campaigns together for gamers and JD customers across the country, including gaming set-ups featuring EXCELs professional players and JD influencers at ParkLife, Longitude and Wireless throughout the summer. The JD Click Refresh Back-to-School Tour ensured kids across the country headed back to school in head-to-toe style and the Fortnite tournament held at EXCEL and JD’s stand at Insomnia 68 Gaming Festival saw the team sign their newest Fortnite content creator, Jackson ‘Rezhexx’ Bradbury.
XL BootRoom will also act to further strengthen the partnership between EXCEL and JD Sports, to further establish both brands presence as active and prominent contributors to the FIFA gaming landscape. The podcast will integrate key JD Sports promotions and initiatives into the series to create organic links between the biggest moments in both the FIFA and retail calendar.
Sha Rasti, Head of Partnerships, EXCEL ESPORTS comments: “We are thrilled to announce the launch of our new podcast, XL BootRoom, alongside our partner JD. FIFA represents a diverse community, spanning from hardcore gamers to casual football fans that play with friends and we believe through XL BootRoom we have the opportunity to help to further connect these two very similar communities together. Touching on current news topics across football and competitive FIFA, listeners can expect competition, insight and comedy throughout the season!”
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BETBY
BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

Reading Time: 2 minutes
BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.
During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.
Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.
This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.
Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.
Beşiktaş Esports
HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

Reading Time: < 1 minute
HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.
HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.
In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.
Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.
Brand Vision: Build a Global Esports Network
This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.
“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.
The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.
2XKO
DATA.BET the First to Launch 2XKO Offering

Reading Time: < 1 minute
Introducing Riot Games’ newest title to the esports landscape
DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.
2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.
At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.
What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.
DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.
Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”
The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.
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