Africa

SA20 and Betway announce landmark multi-year title sponsorship partnership

Published

3 years ago

December 14, 2022

Reading Time: 2 minutes

Leading global online betting and gaming brand Betway, has been announced as the title sponsor of SA20, bringing to life the Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.

SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.

With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 also has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.

European Gaming Congress 2024 (Warsaw, Poland)

The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.

Anthony Werkman, CEO of Betway said:

“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.

“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”

Graeme Smith, Betway SA20 League Commissioner, said:

“This is another significant milestone for us as we welcome Betway to our growing list of invested partners.

“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”

South Africa’s premier T20 league will kick off on January 10, with 33 matches taking place in six iconic locations in South Africa: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl. The Grand Final is set for the Wanderers in Johannesburg on February 11, where the inaugural Betway SA20 champions will be crowned. Some of the world’s best T20 players will be on show including the World Cup-winning stars, Jos Buttler, Adil Rashid, Eoin Morgan and the Proteas’ world class talent.

The tournament will be contested by teams linked with famed IPL franchises and has already wrapped up a 10-year broadcast agreement with ViacomSports 18 in India; one of the country’s premium sports networks.

The teams involved are: Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.

Africa

BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

Published

6 hours ago

September 11, 2025

Niji Narayan

betking-renews-ikorodu-city-fc-partnership-for-2025/26-npfl-season

Reading Time: < 1 minute

BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

Africa

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

Published

1 day ago

September 10, 2025

George Miller

Reading Time: < 1 minute

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.

This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.

Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.

SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.

Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”

Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”

The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.

Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

Published

1 week ago

September 4, 2025

George Miller

Reading Time: < 1 minute

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.

Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.

Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.

Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.

Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”

Mula League is now live on the MulaSport platform.

The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.