Africa
SA20 and Betway announce landmark multi-year title sponsorship partnership
Leading global online betting and gaming brand Betway, has been announced as the title sponsor of SA20, bringing to life the Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.
SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.
With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 also has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.
The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.
Anthony Werkman, CEO of Betway said:
“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
Graeme Smith, Betway SA20 League Commissioner, said:
“This is another significant milestone for us as we welcome Betway to our growing list of invested partners.
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”
South Africa’s premier T20 league will kick off on January 10, with 33 matches taking place in six iconic locations in South Africa: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl. The Grand Final is set for the Wanderers in Johannesburg on February 11, where the inaugural Betway SA20 champions will be crowned. Some of the world’s best T20 players will be on show including the World Cup-winning stars, Jos Buttler, Adil Rashid, Eoin Morgan and the Proteas’ world class talent.
The tournament will be contested by teams linked with famed IPL franchises and has already wrapped up a 10-year broadcast agreement with ViacomSports 18 in India; one of the country’s premium sports networks.
The teams involved are: Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.
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Africa
Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets
Kiron Interactive has launched its Kiron.Lite Virtual League with MojaBet brands across the Democratic Republic of Congo, Senegal, Zambia and Nigeria. The rollout also includes Ghana via Keedbet and Benin via LNB Pari.
Kiron said Kiron.Lite is built for mobile-first and low-bandwidth environments, aiming to maintain performance across varying network conditions. The company positioned the deployment as a response to operator demand for content that can reach more players without impacting gameplay.
Steven Spartinos, Co-CEO of Kiron Interactive, said: “The expansion of Kiron.Lite with MojaBet is an important step in making virtual sports content more accessible across diverse African markets. In many regions, players are engaging primarily through mobile devices and often within bandwidth constrained environments. Kiron.Lite was developed specifically to address those realities, delivering a high quality virtual sports experience with significantly reduced data requirements. This launch reflects our continued focus on creating products that are commercially effective for operators while remaining accessible and relevant to local player behaviours.”
Aris Filippopoulos for MojaBet added: “Kiron.Lite Virtual League aligns strongly with the needs of our player base across multiple African markets. The product delivers an engaging football entertainment experience while supporting the mobile first environments that are increasingly defining player interaction today.”
The post Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office
Sun International has announced the appointment of Nthabi Motsoeneng as Chief Marketing Officer. A seasoned marketing leader, she brings over 20 years of experience driving consumer-centric brand strategies across emerging and developed markets.
She joins Sun International from Pernod Ricard, where she served as Chief Marketing Officer for Africa and the Middle East, leading regional marketing strategy and delivering award-winning campaigns and strong commercial results. Her work has earned global recognition at Cannes Lions and the WARC Awards, where she has also served as jury member and jury president.
Prior to Pernod Ricard, Nthabi held senior marketing leadership roles at Tetra Pak as Marketing Director for Southern Africa, and at Kimberly-Clark, Tiger Brands, The Coca-Cola Company, GlaxoSmithKline and SABMiller, building deep expertise across FMCG and global brand environments.
In her new role, effective 1 June 2026, she will lead Sun International’s marketing strategy across the group’s portfolio of urban casinos, resorts, hotels and online platforms, with a focus on strengthening brand equity, deepening customer engagement and supporting growth through the group’s omnichannel ecosystem.
“Nthabi brings extremely relevant experience from lifestyle brands to Sun International and our portfolio of experience‑centric resorts and casinos. Her understanding of how to translate deep consumer insights into actionable marketing initiatives will be critically important as we continue our journey to build a digitally led, market‑leading, omnichannel gaming company of scale,” said Ulrik Bengtsson, Chief Executive.
“Sun International is a truly iconic African business with a rich heritage and tremendous potential. I am thrilled to join the organisation and contribute to shaping the next chapter of growth by building stronger customer connections, elevating our brands, and creating experiences that people will remember and return to,” said Nthabi.
Nthabi joins the leadership team at a critical time as the group accelerates its evolution into a digitally led, omnichannel gaming and hospitality business. She holds a BA in Marketing Communication and Industrial Psychology and is accredited in Lean Six Sigma and Agile Scrum methodologies.
The post Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Broadway Platform Partners with Ghanaian Operator Afrinova
Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent.
The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM and risk management solution, as the operator looks to grow its presence in its home market of Ghana.
Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population and growing familiarity with betting products.
The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.
Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.
“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”
Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”
The post Broadway Platform Partners with Ghanaian Operator Afrinova appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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