Africa

SA20 and Betway announce landmark multi-year title sponsorship partnership

Published

4 years ago

December 14, 2022

Reading Time: 2 minutes

Leading global online betting and gaming brand Betway, has been announced as the title sponsor of SA20, bringing to life the Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.

SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.

With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 also has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.

The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.

Anthony Werkman, CEO of Betway said:

“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.

“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”

Graeme Smith, Betway SA20 League Commissioner, said:

“This is another significant milestone for us as we welcome Betway to our growing list of invested partners.

“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”

South Africa’s premier T20 league will kick off on January 10, with 33 matches taking place in six iconic locations in South Africa: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl. The Grand Final is set for the Wanderers in Johannesburg on February 11, where the inaugural Betway SA20 champions will be crowned. Some of the world’s best T20 players will be on show including the World Cup-winning stars, Jos Buttler, Adil Rashid, Eoin Morgan and the Proteas’ world class talent.

The tournament will be contested by teams linked with famed IPL franchises and has already wrapped up a 10-year broadcast agreement with ViacomSports 18 in India; one of the country’s premium sports networks.

The teams involved are: Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.

10bet

Ellis Park Stadium signs five-year naming rights deal with 10bet

Published

13 hours ago

July 6, 2026

Wladimir P.

ellis-park-stadium-signs-five-year-naming-rights-deal-with-10bet

Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.

Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.

10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”

Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”

10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”

The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.

The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event

Published

4 days ago

July 3, 2026

Wladimir P.

popok-gaming-sponsors-botswana’s-tt-cup-challenge-horse-racing-event

Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.

PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.

The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.

PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.

The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.

PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.

The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

Published

6 days ago

June 30, 2026

Wladimir P.

springbokcasino-ties-july-free-spins-to-‘minions-in-the-wild’-campaign

SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.