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Neccton enjoys further success in Germany with NOVO INTERACTIVE

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Yet another huge name from the online gambling arena has signed up to join the Neccton family, as NOVO INTERACTIVE with its second platform admiralbet.de becomes the latest operator to bring the company’s mentor software on board for both Anti–Money Laundering (AML) and Responsible Gambling (RG).

NOVO INTERACTIVE is the online arm of the LÖWEN-Group, which is itself a subsidiary of gaming giant NOVOMATIC. NOVO INTERACTIVE brings all of LÖWEN-Group’s online gambling business under its umbrella, with top slot website novoline.de alongside AdmiralBet’s sportsbook offering. Both brands have received a license to offer online virtual slots.

With Neccton’s mentor, NOVO INTERACTIVE customers are protected with best-in-class software that monitors player behaviour in real time and communicates with both player and operator should negative play patterns emerge.

mentor looks for a raft of potential markers in player behaviour, including a significant increase in deposit frequency, to keep players safe from harm. The software contacts the player directly when required, and alerts the operator to the issue so further care can be administered if needed.

NOVO INTERACTIVE is also harnessing the software’s Anti-Money Laundering module, which is compliant with European requirements, plus Ontario and many other jurisdictions worldwide. Neccton’s rule engine is preconfigured for each specific market and allows for individual customizations by a customer’s AML or RG officers.

The software – which has become the market leader in Europe and is used by most of the top iGaming operators – also features modules for Fraud and aCRM, so it is a one-stop solution for many of the most pressing needs facing operators today.

mentor has been developed using the research of Dr Michael Auer, who acts as director and head of development for Neccton. His research spans more than 15 years and tens of academic publications, all of which have established him as one of the world’s leading experts in the field.

Dr Auer welcomed NOVO INTERACTIVE, saying: “It’s wonderful to welcome a business like novoline.de and admiralbet.de into our roster of amazing customers. We are now protecting almost all of Germany’s online gamblers and that gives us immense pride.”

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Central Europe

TaDa to Round Off Exceptional Year at SiGMA Central Europe 2025

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TaDa Gaming is anticipating its final show of 2025 at the SiGMA Central Europe Expo this 4-6 November. Taking place for the first time at Fiera, Rome, Stand 4062 will host the innovative provider’s full teams from Account Management, Business Development and Marketing.

With a 200+ portfolio of innovative games including TaDa’s unique fish-shooting titles, the team’s focus at SiGMA will be on regulated European markets and slots.

Successful licence applications include MGA; Hellenic Gaming Authority; Romania’s ONJN; Sweden’s Spelinspektionen; and the UKGC. With certification for multiple markets now including Portugal, TaDa’s signature localisation, innovation and future-proof approach to iGaming is paying dividends.

Multiple new integrations are ongoing across Europe, enhanced by TaDa’s most recent distribution agreement with Light & Wonder Inc. With an existing presence in Italy, Belgium and Portugal, TaDa’s reputation for engagement and retention has been reinforced with its new trademarked series Hit the Cash.

The interplay of Multipliers, Lock & Respin and Jackpots as the Hit the Cash signature, added to the random triggering of the jackpots and additional multipliers including Wilds, has meant players cannot get enough of these titles.

Visitors to the TaDa’s Experience Zone at Stand 4062 are guaranteed a winning experience. Hit releases Joker Coins and Fortune Coins 2 will be the headline slots, alongside the industry changing fish-shooting games such as the vampire rock’n’roll led Ocean King Jackpot and new release Fortune Zombie 2.

Ray Lee, Director of Business Development at TaDa Gaming, said: “SiGMA Rome is looking to be a fantastic final show in a year full of highly professional and profitable exhibitions for us. As we continue to build our name for safe, immersive and innovative gaming across Europe, we’re excited to reconnect and connect with clients and future clients to show how we deliver significant differentiation for their operations.”

The post TaDa to Round Off Exceptional Year at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Belatra set to unearth ancient treasures at SiGMA Central Europe

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Belatra Games, the specialist online slots developer, is thrilled to announce its participation at the SiGMA Central Europe Expo in Rome, Italy. The event is being held at the Fiera Roma from November 3rd to November 6th, providing Belatra with the perfect chance to showcase its latest legendary slots and front-line solutions.

Belatra’s beloved Mummy will be visiting Rome as the character continues to strike a chord with audiences worldwide. Its unique blend of humour, mystery, and quirky antics has transcended cultures. The character made its debut in 2022 for the release of Mummyland Treasures and has since grown into an extensive multiverse encompassing various formats, special features, and spin-offs, which form the core of our very own flagship game universe.

At SiGMA Central Europe, visitors to Belatra’s Booth #4071 will be able to immerse themselves at the heart of the Mummy Universe. There will be a themed experience that brings the magic and the mystery of our beloved multiverse to life. Special prizes are also on offer from the Mummy’s own treasure vault.

Kateryna Goi, Belatra CMO said:  “SiGMA Europe provides the perfect platform to connect with existing and potential collaborators. Our team is more than ready to present custom solutions, our robust technical infrastructure, and game designs to ensure player involvement and operator success.”

The post Belatra set to unearth ancient treasures at SiGMA Central Europe appeared first on European Gaming Industry News.

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Central Europe

Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

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Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.

With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.

Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”

Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”

The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.

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