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Twain Sport debuts in Africa with major Betway agreement

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Short-form live sports brand maintains impressive launch momentum with latest tier-one deal

Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, is set to make its landmark debut in Africa thanks to a new partnership with Super Group-owned Betway.

The revolutionary hybrid sport product will be available to Betway’s significant customer base in the leading South African market as well as across the continent where the major brand operates.

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The launch is set to bridge the gap in demand for increased live sport with high-frequency entertainment, which is in strong demand from the next-gen player, with Twain Sport already proving hugely popular.

Partner company BetGames has long enjoyed an impressive foothold across regulated African markets, with the SBC Award-winning studio’s instrumental heritage providing a crucial platform for Twain Sport’s fast-growing popularity.

Twain’s Sport’s launch offering, T-Basket, is the first that will hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes, totalling 6300 monthly.

African bettors will have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.

T-Basket features professional athletes competing head-to-head to score the most points in 60 seconds. With eight players in a tournament and a new game every three minutes, a full tournament experience is broadcast in just one hour with 14 tournaments and many hours of action every day.

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Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Africa as a whole is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space.

“We expect T-basket and then T-kick to make a real impact with Betway. As one of Africa’s most trusted names in betting we couldn’t have hoped for a higher profile partner to get started with – the opportunity this represents cannot be understated.”

Mark Rowles Head of Marketing at Betway, added:We’re excited to launch the Twain Sport offering across our African markets and look forward to seeing the traction of this innovative new feature across our existing offering”

Following the success of T-basket, the exciting supplier brand will compound its impact with a further new sport in Q1 2023 when T-kick makes its debut in the famously football-mad continent and all other markets where it is currently live.

Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.

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Africa

Vegas Kings Welcomes Catie Di Stefano as Vegas Queen

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Premier iGaming Creative & Development Agency appoints Stefano as its new Marketing Director

Vegas Kings, the leading creative and development agency specializing in the iGaming and sports betting industry, is excited to welcome Catie Di Stefano as its new Marketing Director.

For nearly 30 years, Vegas Kings has been at the forefront of iGaming innovation, delivering high-converting creative design, seamless front-end development, and engaging content that enhances player conversion and retention. The agency has built a reputation as the go-to creative powerhouse for sports betting and casino brands worldwide.

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“As the industry continues to evolve, so does the need for fresh, creative talent,” said Ashley Adir, CEO at Vegas Kings. “We’re excited to welcome Catie to the team. Her experience across B2B and B2C gaming, content marketing and digital transformation aligns perfectly with our mission to create industry-leading services for operators and providers alike.”

“Vegas Kings has been a trusted partner in the iGaming industry since 1998, and I’m honored to join a team that has such a strong reputation of consistently delivering top-tier creative and technical development,” said Di Stefano. “In such a competitive industry, having the right blend of engaging design, seamless integrations and strategic content is what makes the difference. I’m excited to showcase how Vegas Kings can further help brands stand out.”

As Vegas Kings continues to expand globally, the agency remains dedicated to helping operators maximize player engagement through expert-driven design, development, and content marketing strategies.

Di Stefano, who brings over a decade of gaming industry experience, will make her debut representing Vegas Kings at Next.io in New York in March 2025.

The post Vegas Kings Welcomes Catie Di Stefano as Vegas Queen appeared first on European Gaming Industry News.

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Africa

7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America

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7777 gaming has announced an exciting partnership with WA.Technology to expand its footprint across emerging markets in Africa and Latin America. This collaboration combines 7777 gaming’s extensive portfolio of innovative online casino games with WA.Technology’s comprehensive iGaming solutions, tailored to the specific needs of operators in these regions.

WA.Technology is a full-spectrum iGaming provider that offers online casinos, sportsbooks, fantasy sports, and affiliate business solutions. Its expertise spans turnkey solutions and individual products, empowering operators to launch or scale their businesses efficiently in emerging markets.

Elena Shaterova, Chief Commercial Officer at 7777 gaming, said: “The collaboration with WA.Technology is a pivotal step in our expansion strategy for Africa and Latin America. By joining forces with a provider as versatile and innovative as WA.Technology, we aim to deliver premium gaming experiences to operators and players in these growing markets. Together, we’re shaping the future of iGaming in these regions.”

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Laura Festen, Director of Casino at WA Technology, highlighted the partnership’s value: “7777 gaming enables operators to launch and scale effectively in competitive global markets by catering to a broad player base with quirky, original concepts. The studio creates captivating and reliable content, positioning it as a versatile choice for operators aiming to expand player engagement. Thus, we are extremely excited about the newly formed partnership.”

7777 gaming’s portfolio includes over 150 titles, spanning multiple genres and formats, designed to deliver diverse and immersive gaming experiences. From fan-favorite slots like Candy Anyways and Medusa The Wild Temple to instant-win games like Mayan Gold and classic table games like European Roulette and Blackjack, the company’s offerings cater to players with varied preferences. All games are supported by HTML5 cross-platform technology, ensuring seamless gameplay across desktop and mobile devices.

The partnership promises to unlock new opportunities for operators in Africa and Latin America, offering them cutting-edge games and technology designed to enhance player experiences and drive growth.

The post 7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America appeared first on European Gaming Industry News.

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SCCG Management Partners with iGC Africa

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SCCG Management, a global leader in gaming advisory and consulting, has partnered with iGC Africa to launch the continent’s most significant gaming summit.

This landmark event, taking place from May 26-29, 2025, at the Marrakesh Parc Expo, Circuit International de Marrakesh, Morocco, will bring together industry leaders, innovators and key stakeholders from across the globe. The iGC Africa 2025 Summit is set to be the premier gathering for gaming operators, affiliates, suppliers, investors and media professionals, offering unparalleled networking opportunities and insights into Africa’s rapidly growing iGaming sector.

With over 12,000 attendees, more than 100 speakers, over 400 exhibitors and upwards of 20 networking events spread across 15,000+ square meters, this event will serve as a catalyst for growth and innovation in the African gaming industry.

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“iGC Africa 2025 is not just another gaming summit—it’s a movement to open Africa’s iGaming sector to the world. By breaking down barriers and fostering meaningful collaborations, we are creating a future where Africa is a key player in the global gaming industry. This partnership with SCCG Management brings unparalleled expertise to the table, ensuring that this event delivers unmatched value to all participants,” Alexandra Cernescu, Founder & CEO of iGC Africa, said.

“The African gaming market is one of the most dynamic and rapidly growing sectors in the world. Our partnership with iGC Africa is a testament to our commitment to supporting operators, technology providers, and investors in unlocking the vast potential of this region. By leveraging our extensive expertise and global network, we are dedicated to making iGC Africa 2025 the most impactful gaming summit the continent has ever seen,” Stephen Crystal, Founder & CEO of SCCG Management, said.

The post SCCG Management Partners with iGC Africa appeared first on European Gaming Industry News.

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