Caesars Entertainment
Genius Expands Deal with NFL to Provide Watch & Bet Streams For 2022 Season, Starting with Caesars
- Genius Sports is the exclusive distributor of official NFL data and live video streams to sportsbooks
- Caesars Sportsbook becomes the first United States sportsbook to stream live NFL Watch & Bet video on mobile phones and tablets
- Includes select regular season and post season games each week
The National Football League (“NFL”) and Genius Sports Limited (“Genius Sports”), today announced an expansion of their partnership to connect fans with live, select NFL games through major U.S. sports betting platforms. As part of this expanded agreement and as an added benefit of its standing as an Official Sports Betting Partner and the first Official Casino Sponsor of the NFL, Caesars Entertainment (“Caesars”), one of the largest casino-entertainment companies in the United States, will become the first sportsbook operator to provide its U.S. customers with live Watch & Bet video streams for select NFL games on their mobile phones or tablets via the Caesars Sportsbook app.
Genius Sports will leverage its machine learning and live streaming technologies to power enhanced viewing experiences for NFL fans through Watch & Bet, and the development of its augmented live video betting products.
The NFL appointed Genius Sports in April 2021 as its exclusive worldwide distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sportsbooks in regulated markets. This partnership included the rights for Genius Sports to distribute low latency video feeds to sportsbooks in key international markets, which has now been expanded to include the U.S.
As a first of its kind in the U.S., Caesars Sportsbook will offer official data-driven in-game betting opportunities and player props alongside live video streams of NFL games to give their customers access to the most compelling in-play NFL betting experience available for mobile and tablets. In addition, Caesars Sportsbook will utilize official NFL league and team marks and logos to help promote their live premium content through a fully immersive Watch & Bet live wagering experience.
“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” said Eric Hession, President of Caesars Digital. “Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”
”We’re excited to offer fans a new way to experience and engage with NFL content,” said Brent Lawton, VP NFL Media Strategy and Business Development. “Watch and Bet is an innovative step forward in our partnerships with Genius Sports and Caesars.”
“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the U.S.,” said Mark Locke, CEO of Genius Sports. “Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”
Genius Sports’ existing agreement with Caesars provides highly targeted programmatic marketing solutions as well as access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, EPL, Argentinian and Colombian soccer, as well as Liga MX.
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Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
Caesars Entertainment
Caesars Entertainment Enters into Definitive Agreement to Sell the LINQ Promenade
Caesars Entertainment has announced that it has entered into an agreement to sell the LINQ Promenade to a joint venture to be formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. The sale is subject to customary approvals and other closing conditions and is expected to close during the fourth quarter 2024.
“The sale of the LINQ Promenade represents an accretive, non-core asset sale that will accelerate our debt reduction goals. I want to thank all the team members and the tenants of the LINQ Promenade for their partnership over the last 10 years and wish them continued success,” said Tom Reeg, CEO of Caesars Entertainment.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck, LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
Caesars Entertainment
Caesars Entertainment Closes Sale of World Series of Poker® Brand to NSUS Group for US$500 million
Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today announced the closing of the previously announced sale of its intellectual property rights for the World Series of Poker® (“WSOP”) brand to NSUS Group Inc. (“NSUS”). As previously disclosed, the transaction includes US$250 million in cash and a $250 million promissory note due five years after the transaction’s closing secured by the WSOP intellectual property assets being sold.
Caesars retains the right from NSUS to host the flagship WSOP live tournament series at its Las Vegas casinos for the next 20 years and will receive a license from NSUS to continue operating its recently upgraded WSOP Online real-money poker business in Nevada, New Jersey, Michigan, and Pennsylvania for the foreseeable future but will otherwise be restricted from operating online peer-to-peer real-money poker operations for a specified period of time and subject to certain exceptions. In addition, brick-and-mortar poker rooms currently operated by Caesars will continue to feature WSOP branding, and Caesars destinations will continue to enjoy preferential rights to host live WSOP Circuit events going forward.
Concurrent to the transaction, several long-time WSOP executives will transition to key leadership roles within the NSUS team. Ty Stewart will serve as Chief Executive Officer of the newly formed WSOP subsidiary, while Gregory Chochon has accepted the position of Chief Operating Officer. Erik Eidissen also joins as Communications Manager. With more than 30 years of combined experience managing the WSOP brand, these employees will lead the next phase of growth and integration under new ownership.
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