Asia
MPL bans over a million accounts in 2022 to reinforce transparency and fairplay on the platform
MPL, one of the world’s largest mobile and skill gaming platforms has banned over a million user accounts to continue to provide a secure and fair gaming experience to the users. The step has been taken by the company to remove players who did not comply with the rules and resorted to unfair means to manipulate gameplay results in their favor. Some of the key reasons that led to the user accounts getting blocked include using multiple accounts by the same user to access the platform, uploading fake or doctored KYC documents, using unauthorized payment means like stolen cards and cheating during the gameplay by using any hacks or collusion techniques. It is important to note that these are not temporary suspensions and MPL has permanently banned these users from the system.
MPL has robust security measures in place that enables them to effectively identify and ban the fake accounts within a short span of them being created. The company also uses best in class technology practices that enables detection of fraud accounts at a granular level which includes identification of the devices used to create the accounts. Once a user is blocked, typically they tend to create a new account using different email ids. However, with the help of advanced technology, MPL identifies these unauthorized login attempts made using the same device and permanently revokes their access. This ensures fraudulent gamers to be suspended and removed from the platform, allowing genuine players to join tournaments with confidence.
MPL’s security initiatives have recently been recognized by the SHIELD Trust Certification, which attests that the platform has more than 96.57% genuine users and a user to device ratio of 1 : 0.9568 which is an exceptional trust standard in the industry. SHIELD is a global risk intelligence company and the certificate considers a company’s trust profile and assesses key risk metrics such as the number of genuine users, user-to-device ratio, and the prevalence of malicious tools used on a given platform. With a trust score of 95.95%, MPL has become the world’s first multi-gaming company to acquire this certification after fulfilling the vital requirements of SHIELD’s Trust Check, which renders it the most credible and a safe platform for gaming enthusiasts.
Commenting on this, Ruchir Patwa, VP Security and Compliance, MPL, said,“At MPL, providing the highest degree of protection against fraud is our topmost priority and we are committed to offer the users a secure and unhindered gaming experience. This move is aligned to our player-first approach and also highlights MPL’s zero tolerance towards users who resort to illegal practices in order to alter gameplay results and gain an unfair advantage.With initiatives like this, MPL is poised to continue being a safe and user friendly platform that is trusted by the users.”
MPL has also announced multiple initiatives to further the player-first approach and foster a safe and risk free gameplay experience for the users. As a part of this, the company launched a bug bounty program that has been designed to reward security researchers up to INR 10 lakhs for successfully identifying a valid vulnerability on the platform. The bug bounty program also allows researchers to report any possibility that can give a player an unfair advantage.
To provide a risk free gaming experience, MPL had recently launched India’s first ever multi-game Loss Protection policy through which gamers can claim a refund of up to 100% of the net loss that they may have incurred after playing 10 gameplay sessions with specified thresholds. Available on some of the top titles, this initiative empowered users to enjoy their favorite games without worrying about losing money.
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The Advertising Standards Council of India (ASCI) has signed a Memorandum of Understanding (MoU) with the Federation of Indian Fantasy Sports (FIFS), the All India Gaming Federation (AIGF) and the E-Gaming Federation (EGF).
The MoU between ASCI and the online gaming industry federations establishes a framework to address these challenges through a special monitoring cell that will focus on screening and reporting offshore betting and gambling advertisements to the concerned ministries. The cell will also screen and process real-money gaming advertisements that are found to be in potential violation of the ASCI Code. The partnership aims to surface illegal ads and also strengthen compliance of the RMG industry.
Since the kickoff of the MoU in January 2025, ASCI has flagged 413 ads of offshore betting to the Ministry of Information and Broadcasting and processed 12 advertisements for potential violation of ASCI’s RMG guidelines. Previously, ASCI flagged off 1336 ads in the period April 2023–March 24, to the Ministry of I&B. Based on this, the Ministry has taken action to block such ads and platforms. During the same period, 492 cases pertaining to Real Money Gaming were also taken up by ASCI.
Indian state laws prohibit gambling and offshore betting activities; making advertisements for these activities, illegal in these states. However, online real-money games (RMG) that require a predominance of skill, are permitted by most state laws, and their advertising is therefore allowed. Some offshore betting and gambling operators attempt to portray themselves as legally permitted gaming companies, necessitating the need to identify such advertisements and escalate the same to regulators. For the real-money gaming sector, ASCI’s guidelines for “Advertising of Online Gaming for Real Money Winnings” needs advertisements to ensure that the content of such ads remains responsible and does not depict minors or represents winnings as a means of livelihood. In addition, these ads are required to carry disclaimers to inform consumers of the risks associated with such games.
Manisha Kapoor, CEO and Secretary General of ASCI, said: “Indian consumers are exposed to numerous ads of offshore betting and gambling companies that have no accountability in India. Several Indian celebrities too have been a part of such advertisements. Since gambling ads are prohibited in most parts of the country, their large-scale presence is a breach of the law. ASCI would like to surface such advertising to the regulators for necessary action. It is also key that the gaming industry, whose advertising is permissible in India, remains compliant with the ASCI Code. We welcome the proactive initiative of the gaming associations of working with the self-regulator to create a special monitoring cell for the industry.”
Neil Castelino, CEO of Federation of Indian Fantasy Sports, said: “Members of FIFS have demonstrated their commitment and compliance to responsible advertising through implementation of the ASCI guidelines and FIFS Charter. We are further committed to adopting the global best standards in responsible advertising, and through this collaboration, we hope that Indian consumers are not exposed to illegal platforms in the guise of online gaming while promoting responsible advertising practices amongst the Indian RMG industry.”
Anuraag Saxena, CEO of E-Gaming Federation, said: “Indian citizens have been duped and scammed by unscrupulous operators for years. The nation suffers, so do consumers, so does the domestic industry. Which is why we at EGF have been pioneering responsible gaming, and mandatory audits of our gaming companies. The monitoring cell of ASCI will only turbo-boost our efforts. Together, we will uphold high ethical standards and create a safer, more trusted gaming landscape for all.”
Roland Landers, CEO of All India Gaming Federations, said: “As the oldest and largest industry federation, AIGF has been at the forefront of advocating for responsible gaming practices and addressing the menace of offshore and illegal betting and gambling. We remain steadfast in our mission to ensure a robust, transparent, and responsible gaming environment in India. By collaborating with ASCI and fellow industry federations, we aim to tackle the growing challenge of offshore gambling ads and non-compliant advertising practices. This MoU marks a pivotal step towards protecting consumers, fostering ethical advertising, and elevating the credibility of India’s online gaming sector. Together, we are dedicated to shaping a fair and sustainable ecosystem for all stakeholders.”
The post ASCI Signs MoU with FIFS, AIGF and EGF appeared first on European Gaming Industry News.
Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
Angel Group has successfully completed the implementation of its Smart Table System on all baccarat tables, over 1100 tables, in the mass market areas operated by Sands China Limited, one of the leading Integrated Resort (IR) companies in Macao.
With this latest deployment, approximately 2000 baccarat tables in Macao, Singapore, the Philippines and Australia are now operating with Angel’s Smart Table System.
The operation of Angel Smart Table “Hybrid” Solution utilises both Artificial Intelligence (AI) and Radio Frequency Identification (RFID) technology to capture each and every chip information including quantity, type and exact location on the table. This smart table technology revolutionises casino operations on their marketing strategies, game protection, operational efficiency as well as customer experience based on the real-time data analysis, supporting optimal game management.
The post Angel Group Completes Implementation of Smart Table Systems at Sands China Properties in Macao appeared first on European Gaming Industry News.
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