Canada
MediaTroopers to Launch in Maryland
MediaTroopers, a prominent US digital marketing agency that specializes in online gambling, announced this week it has launched activities in Maryland. As MD bettors can now wager legally on their favourite sports and markets, this newly regulated state adds to MediaTroopers’ portfolio of 22 US states in which the company operates to promote legal, safe, and responsible gambling products. Ultimately, it will enable MediaTroopers to help its existing and new partners to reach millions of customers in Maryland.
Just in time for Thanksgiving, Maryland sports betting is legal and live at long last. With the market launching during the 2022 Qatar FIFA World Cup and while this year’s NFL season is in full swing, it’s an incredibly exciting time for Maryland bettors. Similarly, substantial player engagement is expected after successful pre-launch marketing campaigns and plenty of fan involvement stirred up by leading gambling operators.
Maryland Gov. Larry Hogan announced that online and mobile sports betting would be available in the state from November 23, 2022. Some of the US’ biggest sports betting and iGaming brands are now live in Maryland, with many more expected to launch or waiting for the regulatory process to begin.
Several operators have already launched in Maryland, including long-standing customers of MediaTroopers like BetMGM, BetRivers, Caesars, DraftKings, FanDuel, and PointsBet.
Shmulik Segal, the Co-Founder and CEO of MediaTroopers, said, “MediaTroopers is excited to launch in Maryland alongside the state’s legal and regulated gambling market. And what better time to go live, with the World Cup kicking off and the 2022 NFL season in full action.”
“However, we are mindful that along with this incredible opportunity comes an essential responsibility to promote fun yet safe sports betting to our customers.” Segal continued.
Segal concluded, “Here at MediaTroopers, we pride ourselves in our ability to effectively expand and reach new operators, adapting our services from state to state, along with our extensive digital marketing facilities. Ultimately, we look forward to working in Maryland and delivering top-quality service to gambling operators.”
As an industry-leading digital marketing agency, MediaTroopers has grown to become a top publisher in the sports betting and iGaming-regulated US markets. Decades of combined digital-marketing strategy experience and an extensive network of publishers allow the company to provide its clients with bespoke marketing solutions to best fit their needs.
With the addition of Maryland, MediaTroopers Inc is now licensed or operational in 22 US states, including prominent markets like New Jersey, Pennsylvania, Nevada, New Jersey, New York, Michigan, West Virginia, and Washington DC. With a huge focus on innovation, MediaTroopers has a substantial portfolio of over 60 clients, including leading US sportsbook operators like DraftKings, FanDuel, MGM, and more.
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Canada
St8 launches in Ontario through partnership with Tonybet
Casino games aggregator and full-service technology provider, St8 has officially gone live in Ontario’s regulated market through a new partnership with international brand Tonybet.
Through the partnership, Tonybet gains access to St8’s casino games aggregation platform, offering a wide range of premium titles from leading providers through a single API, alongside bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.
Built as a single scalable platform, St8’s products are designed to help operators launch and grow across regulated markets with fast, flexible technology solutions while maintaining full compliance.
The agreement marks a further step in St8’s global growth strategy as the company continues to expand its presence across regulated jurisdictions.
Vladimir Negine, CEO at St8, said: “Going live in Ontario is an important milestone for St8 and reflects our continued commitment to growth in regulated markets. Since receiving our Ontario licence, we have focused on building strong local partnerships and delivering a platform that combines scalability, speed and compliance.
“As a respected international brand, Tonybet shares our commitment to building reliable solutions for regulated markets, and we look forward to working closely together as we continue to expand our presence in regulated jurisdictions worldwide.”
Kiryl Liudvikevich, Head of Product at Tonybet, added: “As we expand our presence in Ontario, it is important for us to work with technology partners that support continued growth while meeting the highest regulatory standards.
“St8’s platform gives us the flexibility to integrate a wide range of content and tools through a single connection, helping us scale smoothly while maintaining a strong focus on player experience.”
St8 continues to lead the way as a partner of choice for regulated markets. In addition to its Ontario licence, the company holds licences in key regulated jurisdictions like the United Kingdom, Sweden and Romania, among others.
The post St8 launches in Ontario through partnership with Tonybet appeared first on Americas iGaming & Sports Betting News.
Canada
Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.
The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.
Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.
The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.
Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.
The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.
Alex Malchenko
Evoplay Strengthens Canadian Presence with BetMGM Partnership
Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.
The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:
• Hot Triple Sevens
• Hot Volcano
• Gold of Sirens Bonus Buy
• Inner Fire Bonus Buy.
These are games that have already demonstrated strong results across multiple regulated markets.
This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.
Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”
The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.
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