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It’s a KnockOut: Live Tech Games launches new game as the World Cup Kicks Off
Following the huge success of last month’s WordSurge, which reached Number One in the App Store Free Charts and App Store Trivia Charts, Live Tech Games has launched KnockOut, a brand new interactive game in partnership with ITV.
The innovative new app will host live trivia games alongside the World Cup, giving KnockOut players the chance to become champions themselves. KnockOut is available to download in App Stores now, with the first game on ITV (Senegal v Netherlands) taking place today, [Monday 21st November] and the first KnockOut tournament set to start at 21:00 this evening.
KnockOut brings together the proven Live Tech Games framework of live trivia tournaments with the monumental thrill of ITV’s coverage of the World Cup. The ongoing partnership between ITV and Live Tech Games continues to astound, introducing new entertainment to UK audiences, encouraging viewers to become part of the World Cup action. With a direct screen-to-screen experience, ITV viewers can test their knowledge of football themed trivia using their mobile phones. As with other Live Tech Games offerings, KnockOut is completely free to enter and play, with champions winning cash prizes.
With World Cup live games and highlights set to be broadcast on ITV with comprehensive coverage and content across its website and social media, fans can tune into multiple platforms to engage with the action. ITV’s stellar line up of presenters and pundits will offer expert insight and analysis and with the launch of KnockOut, the opportunities for viewers to engage in the adrenaline rush of the tournament are better than ever. ITV viewers can now transform into players, putting their World Cup knowledge and passion to the test with KnockOut’s trivia based around the teams and match (or two) of that very day.
Samuel Worsley, co-founder and co-CEO of Live Tech Games, said: “The FIFA World Cup is a huge TV event and we are so thrilled to continue our partnership with ITV on such a momentous occasion. The ITV team is fantastic and has incredible plans to roll out coverage across TV, socials and with the help of KnockOut, interactive mobile platforms too. We can’t wait to see football fans come together to engage in a fun and competitive game themselves.”
Following a multi-million pound investment and a collaboration deal, the UK’s largest commercial broadcaster, ITV, and innovative customer engagement strategist, Live Tech Games, have developed a series of exciting live, multiplayer mobile games. Engaging ITV’s audience from This Morning with word trivia game WordSurge proved extremely popular, with over 1.6million minutes played in the app.
Enita Kang, Chief of Staff and Director of Studio 55 Ventures at ITV said:
“We’re very excited to be extending our coverage of the FIFA World Cup 2022 into the gaming realm with this brand new interactive product.
“We love to enhance our reach to new audiences and this exciting new form of interactive entertainment does exactly that.”
The trivia in each KnockOut game is relevant to the matches and teams of the day, with tournaments set to be hosted after the last match of the day is played. Players will go head to head in the live tournament, matched up at random, and compete to answer correctly as fast as they can. KnockOut has a number of different gameplay mechanics from multiple choice to locator, sorter and pass master and iconic sponsors that are yet to be revealed! The success of WordSurge, and now the launch of KnockOut, further Live Tech Games’ aim to create captivating, competitive mobile experiences which constantly engage customers.
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2026 EGR Europe Awards
MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland
MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.
This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.
Key updates included:
- launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
- fully reworked sports predictions section with more structured, data-driven analysis;
- introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.
MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”
The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.
The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.
The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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