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ProgressPlay take off at SiGMA with sneak preview of revolutionary new platform

Published

4 years ago

November 21, 2022

Reading Time: 2 minutes

White-label and turnkey provider ProgressPlay had a hit at SiGMA in Malta last week with a sneak preview of their new platform which is currently in beta-testing, picking up a few new clients along the way as well as wowing operators already hooked-up to the white-label specialist.

The new API-based platform, which embodies a revolutionary new look with an intuitive UI/UX and lightening-fast finger-responsive screen navigation, is faster, more stable and secure, has been a labour of love, with ProgressPlay’s technical team and full complement of developers working round-the-clock most of the year to bring the ambitious project in on-time for a sneak beta preview at Europe’s biggest iGaming show in Malta.

Due out early next year, the much anticipated launch of ProgressPlay’s next generation technology and platform revamp has been a source of intense industry speculation, with those close to the company saying that what they have seen “blows the socks off” the current offering, now in it’s 10th year of steady service to over 150 international online casino brands.

ProgressPlay provides a multilingual multicurrency technology platform with cutting-edge content that includes thousands of games, business intelligence and metrics generation, alongside maintaining a brand cluster across verticals including casino games, live gaming and sports betting.

In the white-label sector, ProgressPlay has established itself as a pioneer, and was most recently shortlisted for the prestigious EGR B2B Awards for White-Label Partner Excellence. This platform upgrade in the making adds additional value to the popular provider for both the B2B channel as well as for players.

Marina Nahhas, ProgressPlay’s Head of Sales and Account Management, said: “We came to SiGMA to talk with partners and casinos about what’s in-store with the platform next year and they’re asking us to get the full version to them as soon as possible! We were not expecting this level of enthusiasm, or to get out of the gates so quickly and with such an overwhelmingly positive response. It has reinforced in all of the team why we gave this project top priority.”

ProgressPlay CEO Itai Loewenstein commented: “We came to SiGMA with few expectations on how the beta of the new platform would be received, and instead we are walking away from the show with a clutch of new contracts. Frankly, we look forward to publically unveiling the fruit of all this labour in the coming weeks and we’re delighted by the strength of our attendance at the show.”

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

1 hour ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

1 hour ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

1 hour ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.