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Super Fantasy Soccer hits the top spot for Low6 and Sportsbet

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Low6, the award-winning global leader in sports gamification, has launched a game with Sportsbet, the market leader in online sports betting across Australia, for the FIFA World Cup.

Super Fantasy Soccer, which has launched as the partnership’s first game, is a spin-off of the hugely successful UltimateFan franchise. Within 36 hours of its release it has already topped the charts, becoming No.1 Top Free Apps in Sports on the App Store.

Sportsbet has identified Low6’s high-value gamification proposition as both a simple, high value turnkey acquisition play and an engaging way to add value for its existing customer base, so has appointed Low6 to deliver free to play sports games, starting with Super Fantasy Soccer.

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In the game, users are issued and rewarded with ‘packdrops’ which reveal player and team cards to create lineups for each World Cup match. With points being earned from the player’s real-life performances, Users compete on a global leaderboard to win a $50,000 prizepool every week as well as the ability to create and join Invitational Leagues to compete against their friends, family and colleagues. Sportsbet’s live odds are also integrated into the gameplay to further enhance the experience.

UltimateFan has already proved to be a huge hit for Low6 with over 200,000 Installs for the game to date. Launched initially for the Euro 2020 soccer tournament, within weeks of the English Premier League season starting it had become the Number One Top Grossing Sports App in the UK and the No.2 Most Downloaded UK Sports App. With franchised games for the NFL Cincinnati Bengals, Jacksonville Jaguars and LA Chargers, it scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “B2B Fantasy & DFS Supplier” at the EGR B2B Awards 2022.

Jamie Mitchell, Low6 CEO comments, “We’re very proud to be working with Sportsbet and excited to help them continue to grow their market-leading position in Australia with innovative gamification. Given the success of UltimateFan, we’re confident that our leading sports products will acquire new Sportsbet users on mass as well as increasing daily active users throughout the World Cup and beyond”.

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Australia

VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.

VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.

“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.

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“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”

In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.

Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.

“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”

The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.

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This remedial action was taken into consideration in determining the amount of the fine.

The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.

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Australia

ACMA: ReadyBet Breaches Gambling Self-exclusion Rules

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The Australian Communications and Media Authority (ACMA) has issued ReadyBet with a remedial direction after the company marketed to customers who had registered with BetStop – the National Self-Exclusion Register (NSER).

An ACMA investigation found ReadyBet sent 273 texts and push notifications from its mobile app to self-excluded individuals.

Separately, the company also failed to promote the NSER in 2342 push notifications despite it being mandatory to promote BetStop in any marketing electronic messages.

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The ACMA issued the remedial direction so that ReadyBet takes action to prevent it breaching the rules in the future.

Under the remedial direction, ReadyBet must commission an independent review of its marketing systems, including its use of third-party suppliers.

ReadyBet must also engage a provider to deliver training to its staff to avoid messages being sent to self-excluded individuals.

The ACMA may seek civil penalties if ReadyBet does not comply with the remedial direction.

The post ACMA: ReadyBet Breaches Gambling Self-exclusion Rules appeared first on European Gaming Industry News.

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Unibet Expands Partnership with Sydney Roosters to Support NRLW Team

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Unibet Australia has expanded its partnership with the Sydney Roosters, now including sponsorship of the club’s NRLW team.

This milestone marks a significant step in Unibet’s commitment to gender parity in sport and the continued evolution of rugby league.

Building on a successful and long-standing relationship with the Roosters’ men’s team, this new chapter reflects Unibet’s dedication to supporting the growth of women’s sport and aligning with the values of equality, opportunity and community.

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“We’re thrilled to extend our partnership with the Sydney Roosters to include the NRLW side. This isn’t just about sponsorship—it’s about recognising the incredible talent, passion, and professionalism of the women’s game and ensuring it receives the same backing and visibility as the men’s,” said General Manager Nathan Reeves

The NRLW has seen exponential growth in recent years, with increasing fan engagement, media coverage and grassroots participation. Unibet’s expanded support aims to help accelerate this momentum and provide the Roosters’ female athletes with the same elite-level resources and recognition.

Chief Operating Officer of the Sydney Roosters, Jarrod Johnstone, said: “Unibet has been a valued partner of our club for years, and their decision to support our NRLW team speaks volumes about their belief in the future of women’s rugby league. This partnership is a powerful statement about parity and progress.”

The Partnership was celebrated at the first game of the season where the Roosters defeated the Warriors 30-6. Unibet staff, friends and family attended the match welcoming the team on the field with a guard of honour.

Nicholas Porta, Unibet’s Head of Marketing, said: “Our staff work so hard in delivering our products it was a great way to give back and introduce new fans to the elite women’s game.”

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Marketing Manager Belinda McNulty and the Roosters team have worked in the off season to ensure the partnership extends beyond the logo on playing kit with a launch race day, custom products for the players lounge and bespoke assets across LED and digital to engage fans and celebrate the achievements of the defending premiers.

The post Unibet Expands Partnership with Sydney Roosters to Support NRLW Team appeared first on European Gaming Industry News.

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