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Optimove Launches World Cup Benchmark Tool for the iGaming Sector
For the first time, iGaming operators can accurately assess their overall performance against industry wide KPIs, during the tournament
Optimove, the leading CRM Marketing solution for the iGaming market, today announced the launch of World Cup Pulse, an industry benchmark tool for iGaming operators.
For the first time during a World Cup tournament, marketing teams gain access to daily industry-wide benchmarks and KPIs in real-time, providing visibility into the rest of the industry, broken down by country. Operators can now conduct comparative analyses and derive insight into how their performance compares with industry averages.
The World Cup Pulse, open to operators, marketing professionals, and the public free of charge, is based on the aggregation of anonymous data collected from over 100 sports gaming brands, including industry giants and boutique operators.
The tool presents statistically significant data from the preceding five weeks at any given moment. That data is compared to a static baseline from June 2022, when no other major football events occurred, empowering operators to gain insight into how a mega-event like the FIFA World Cup impacts player behavior.
The KPIs available on the World Cup Pulse include:
- Average Bet Amount per Sport Bettor
- Bet Amount Distribution by bet (Live or Pre-match)
- Bet Amount distribution by channel
- Retention rate
- Reactivation rate
- Conversion rate
“The time when operators stumble in the dark uncertain how they measure up against the industry is over,” said Motti Colman, Senior Director of Sales at Optimove. “This is an unprecedented World Cup in terms of the total number of matches, timing, and location. Understanding how behavior changes daily is more important than ever as operators attempt to navigate uncharted waters in a one-of-a-kind World Cup. For the first time in World Cup history, operators, previously limited to their own data, can stop the guessing game and easily access industry statistically valid insights and benchmarks like never before, allowing them to make data-driven decisions in real-time.”
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Liquor & Gaming NSW is seeking feedback from industry, stakeholders and the community on how public lotteries are run in NSW.
The Public Lotteries Regulation 2016 is due to expire on 1 September 2026 and Liquor & Gaming NSW intends to renew the regulation to support the legislative framework for lottery regulation, while ensuring it remains fit for purpose.
Public consultation is a key part of the process and the draft Public Lotteries Regulation 2026 and Regulatory Impact Statement will be open for consultation until Friday 10 July.
It is proposed that the regulation will retain most of the existing provisions with some minor amendments to modernise the regulatory framework, remove outdated provisions and improve clarity, consistency and effectiveness.
Before the draft regulation can be remade, legislation requires a formal process of review be undertaken, which includes consultation with the public, interest groups and industry or businesses likely to be affected by the draft regulation.
It’s important for public lotteries to be conducted properly and in line with community interests and expectations, with appropriate harm minimisation measures.
The regulation supports the legislation by setting the standards around the conduct of public lotteries and puts in place consumer protections for people who buy lottery tickets.
The post Feedback Sought on How Public Lotteries are Run in NSW appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BlueOcean will distribute ENJOY slots plus Live and Hybrid Live titles to operators via a single API.
ENJOY has partnered with BlueOcean Gaming to distribute a selection of its iGaming titles through BlueOcean’s GameHub aggregation platform.
Under the agreement, BlueOcean will integrate ENJOY content into GameHub, allowing operators to access the supplier’s games through a single API. ENJOY said the deal supports its international expansion by extending reach across BlueOcean’s operator network.
The initial content lineup includes slot titles Diamond Slam and Grand Lightning Boost, plus Live and Hybrid Live games. ENJOY also flagged Energy Roulette: Hold and Win as part of the Hybrid Live offering.
Christos Zoulianitis, CCO at ENJOY Gaming, said: “Partnering with BlueOcean Gaming represents a major step forward in how we scale our content globally. Its technology and reach allow us to expand efficiently while continuing to deliver the high-quality experiences our partners expect.
“This collaboration gives us the flexibility to grow faster across multiple markets without compromising on innovation.”
Nina Jelen, CCO at BlueOcean Gaming, added: “ENJOY brings a fresh, performance-focused approach to content that aligns perfectly with our platform strategy.
“Its ability to blend engaging mechanics with strong production values makes its portfolio stand out, particularly in the Hybrid Live space. Together, we’re enhancing our offering with content that helps operators better capture and retain player attention.”
The post ENJOY signs BlueOcean Gaming deal for GameHub aggregation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CVC
Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor
Gaming Laboratories International (GLI) and CVC, a leading global investment firm, together announced that they have entered into a strategic partnership to support GLI’s continued growth and long-term development. CVC, through its long-duration investment platform Strategic Opportunities, has completed an investment into GLI and related entities. The investment by CVC will provide resources and expertise to enhance the capabilities and growth prospects of GLI while upholding the company’s history and culture of providing world-class services to the global gaming industry.
GLI is the global leader in testing, certification and cybersecurity services to the global gaming industry with over 1500 employees globally servicing over 710 regulated gaming jurisdictions worldwide. Founded in 1989 by James Maida and Paul Magno, GLI is headquartered in Lakewood, New Jersey.
James Maida, Chief Executive Officer of GLI, said: “We are truly excited and honored to welcome CVC as a strategic investment partner. CVC shares our vision, values, and long-term commitment to the global gaming industry. This partnership creates new opportunities for growth and innovation, allowing GLI to invest even more in the success of the future of the global gaming industry as well as investing in related and adjacent sectors. Our leadership, values, and culture focused on customer service remain unchanged. I will continue as CEO and our leadership team remains intact. Together we will stay focused on quality, speed and the customer experience while continuing to drive innovation and outstanding service worldwide.”
Matt Turner, Partner at CVC and GLI Board Member, said: “Within CVC Strategic Opportunities, we seek to partner with exceptional businesses that have histories of consistent success, strong market positions and significant long-term growth potential. GLI fits perfectly with that approach, as over nearly 40 years James and Paul have built GLI into the clear leader in its industry. The company plays a critical role in the global regulated gaming ecosystem and has established itself as a trusted partner to regulators, operators and suppliers around the world. This positions the business extremely well for continued growth, and we are looking forward to working alongside James and the talented team at GLI to support the company’s future success.”
The post Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor appeared first on Americas iGaming & Sports Betting News.
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