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Optimove Launches World Cup Benchmark Tool for the iGaming Sector

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For the first time, iGaming operators can accurately assess their overall performance against industry wide KPIs, during the tournament

Optimove, the leading CRM Marketing solution for the iGaming market, today announced the launch of World Cup Pulse, an industry benchmark tool for iGaming operators.

For the first time during a World Cup tournament, marketing teams gain access to daily industry-wide benchmarks and KPIs in real-time, providing visibility into the rest of the industry, broken down by country. Operators can now conduct comparative analyses and derive insight into how their performance compares with industry averages.

The World Cup Pulse, open to operators, marketing professionals, and the public free of charge, is based on the aggregation of anonymous data collected from over 100 sports gaming brands, including industry giants and boutique operators.

The tool presents statistically significant data from the preceding five weeks at any given moment. That data is compared to a static baseline from June 2022, when no other major football events occurred, empowering operators to gain insight into how a mega-event like the FIFA World Cup impacts player behavior.

The KPIs available on the World Cup Pulse include:

  • Average Bet Amount per Sport Bettor
  • Bet Amount Distribution by bet (Live or Pre-match)
  • Bet Amount distribution by channel
  • Retention rate
  • Reactivation rate
  • Conversion rate

“The time when operators stumble in the dark uncertain how they measure up against the industry is over,” said Motti Colman, Senior Director of Sales at Optimove. “This is an unprecedented World Cup in terms of the total number of matches, timing, and location. Understanding how behavior changes daily is more important than ever as operators attempt to navigate uncharted waters in a one-of-a-kind World Cup. For the first time in World Cup history, operators, previously limited to their own data, can stop the guessing game and easily access industry statistically valid insights and benchmarks like never before, allowing them to make data-driven decisions in real-time.”

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Amusnet

Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara

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Amusnet has introduced its “Jackpot Cards Plus” island at Casino Adjara, bringing S55J slot cabinets into one of Tbilisi’s most established venues. More than just a placement, the installation represents a strategic step in the company’s growing presence across key regulated markets.

Positioned prominently on the floor, the island format immediately draws attention. The S55J cabinets combine next-generation hardware architecture with high-definition visual performance and ergonomic design, delivering a smooth, immersive playing experience. Integrated with the Amusebox Package which is a curated portfolio of 51 proven titles, the setup delivers both variety and performance in a single, cohesive offering.

At the center of the installation is the multi-level Jackpot Cards Plus system. Designed to heighten anticipation and sustain engagement, it transforms individual gameplay into a shared experience, encouraging longer sessions and driving measurable results for the operator.

The sales team at Amusnet’s Georgia office commented that the market has strong potential and a clear appetite for high-quality land-based entertainment.

“Our installation at Casino Adjara is part of a broader vision to establish a sustainable and scalable presence in the region. With ‘Jackpot Cards Plus,’ we are implementing a performance-driven concept designed to optimize floor dynamics and deliver consistent results. This partnership demonstrates how our land-based portfolio can adapt to established venues while maintaining the identity and strength of our product ecosystem,” they said.

For Amusnet, the rollout marks one of its first strategic land-based installations in Georgia, an important milestone that reflects the company’s ability to successfully transition its established game portfolio into high-performing casino cabinet environments.

Igor Kokanovich, Slot Manager at Casino Adjara, said: “Casino Adjara highly values its partnership with Amusnet, recognizing the company as a dependable, professional, and forward-thinking partner. The launch of the ‘Jackpot Cards Plus’ island, featuring S55J cabinets and the Amusebox Package of 51 games, has strengthened our slot floor offering. The technology platform, cabinet design, and diversified game mix have added new momentum to our gaming environment while enhancing overall player engagement.

“We expect solid commercial results and long-term value from this installation and look forward to further expanding our cooperation.”

Through collaborations with leading operators such as Casino Adjara, Amusnet continues to build its land-based growth trajectory market by market.

The post Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Spillemyndigheden: New Guidance on Responsible Gambling

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The Danish Gambling Authority has published a new gudiance on responsible gambling, which is targeted licence holders who offer betting and online casino.

The guidance reviews the rules on responsible gambling and also contain interpretations on how, as a licence holder who offers betting and online casino, can meet the requirements to offer gambling in a responsible manner.

The DGA’s guidance on responsible Gambling for Betting and Online Casino

The post Spillemyndigheden: New Guidance on Responsible Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Dr Faye Graver

Gambling Helpline and Specialist Treatment Service to be Launched in Wales

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A new NHS specialist gambling treatment service and helpline will be launched in Wales on April 1.

The Minister for Mental Health and Wellbeing Sarah Murphy described this as a ‘landmark moment’, providing support for tens of thousands of people who could be at risk of gambling-related harm.

The Wales Gambling Helpline will provide information, advice and support to anyone affected by gambling-related harms, including family members and others impacted. If needed, it will also refer people onto treatment services.

Treatment for gambling harms will be accessible through a secure online platform, allowing support to be provided remotely.

Betsi Cadwaladr University Health Board has been awarded £1.3 million a year by the Welsh Government to run the treatment service and helpline. The funding comes from the money raised from the UK-wide gambling levy.

Minister for Mental Health and Wellbeing Sarah Murphy said: “This is a landmark moment marking the first time specialist gambling treatment and support services will be available from the NHS in Wales.

“The helpline will be a form of open access support available to people who need it the most and fits into the ambitions of our Mental Health and Wellbeing Strategy.

“Guided by the evidence, we’re confident this approach is the most effective way to deliver essential support for both prevention and treatment.”

Clinical lead for gambling treatment services at Betsi Cadwaladr University Health Board Dr Faye Graver said: “We are establishing a specialist gambling treatment service and the Wales Gambling Helpline to provide much-needed support for people struggling with gambling addiction.

“They will provide the necessary support, advice and information not only to people experiencing gambling-related harms, but also their family members and others affected.”

The post Gambling Helpline and Specialist Treatment Service to be Launched in Wales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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