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Optimove Launches World Cup Benchmark Tool for the iGaming Sector
For the first time, iGaming operators can accurately assess their overall performance against industry wide KPIs, during the tournament
Optimove, the leading CRM Marketing solution for the iGaming market, today announced the launch of World Cup Pulse, an industry benchmark tool for iGaming operators.
For the first time during a World Cup tournament, marketing teams gain access to daily industry-wide benchmarks and KPIs in real-time, providing visibility into the rest of the industry, broken down by country. Operators can now conduct comparative analyses and derive insight into how their performance compares with industry averages.
The World Cup Pulse, open to operators, marketing professionals, and the public free of charge, is based on the aggregation of anonymous data collected from over 100 sports gaming brands, including industry giants and boutique operators.
The tool presents statistically significant data from the preceding five weeks at any given moment. That data is compared to a static baseline from June 2022, when no other major football events occurred, empowering operators to gain insight into how a mega-event like the FIFA World Cup impacts player behavior.
The KPIs available on the World Cup Pulse include:
- Average Bet Amount per Sport Bettor
- Bet Amount Distribution by bet (Live or Pre-match)
- Bet Amount distribution by channel
- Retention rate
- Reactivation rate
- Conversion rate
“The time when operators stumble in the dark uncertain how they measure up against the industry is over,” said Motti Colman, Senior Director of Sales at Optimove. “This is an unprecedented World Cup in terms of the total number of matches, timing, and location. Understanding how behavior changes daily is more important than ever as operators attempt to navigate uncharted waters in a one-of-a-kind World Cup. For the first time in World Cup history, operators, previously limited to their own data, can stop the guessing game and easily access industry statistically valid insights and benchmarks like never before, allowing them to make data-driven decisions in real-time.”
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Aleix Giacomelli Account Manager at MGA Games
bet365 partners with MGA Games on Mina de Oro Golden Edition for Spain
The operator launches a branded version of the classic slot title for its Spanish customers.
bet365 has partnered with MGA Games to launch Mina de Oro Golden Edition bet365 for customers in Spain.
The companies said the release is a reimagined version of Mina de Oro, positioned as an update to one of MGA Games’ long-running titles for the Spanish market.
Luke Rushton, Gaming Product Content Manager at bet365, said: “MGA Games has established an outstanding reputation for innovation and quality, and we are delighted to partner with them on this exciting title.
“Reimagining such a celebrated classic is both a privilege and a significant responsibility, and we are confident customers will greatly enjoy this new experience.”
Javier Lanfranchi, Commercial Director at MGA Games, said: “Mina de Oro Golden Edition bet365 represents the celebration of 10 years of successful collaboration between MGA Games and bet365: a decade built on trust, innovation and a shared commitment to delivering top-level gaming experiences.”
Aleix Giacomelli, Account Manager at MGA Games, said: “Launching such a special edition alongside bet365 is much more than presenting a new game. We believe players are going to greatly enjoy this new version of Mina de Oro.”
The post bet365 partners with MGA Games on Mina de Oro Golden Edition for Spain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
aggregation
Groove lands Brazil iGaming licence as it pushes LATAM expansion
Groove said it has been granted a licence to operate in Brazil, expanding its regulated footprint in Latin America and adding to its existing infrastructure in Argentina.
The company positions the Brazil approval as a route for operator and supplier partners to enter the market via a single integration, with localisation features including local payment processing and marketing tools. The release did not specify the issuing regulator, licence type, or an effective date.
Rachel Tourgeman, Head of Partnerships at Groove, said: “The green light in Brazil is more than a license; it’s a key that unlocks a kingdom of opportunity for our partners. We’ve built a platform capable of not just entering, but driving in regulated markets.” She added: “Operators can now immediately tap into Brazil’s immense potential, while providers gain a trusted pipeline to a passionate new player base. This is a definitive moment that accelerates the entire LATAM iGaming ecosystem.”
Yahale Meltzer, Co-Founder and CEO of Groove, said: “Our vision has always been to build the bridges that connect great content with passionate players, wherever they are. Securing our Brazilian license and reinforcing our Argentine operations is a testament to our team’s relentless execution and our long-term commitment to LATAM.” He added: “We are not just following trends; we are actively architecting the future of iGaming in the region, providing a secure, scalable, and sophisticated platform for our partners to grow with us. The door to Latin America is now open, and Groove is the key.”
Groove also said its platform offers access to “over 20,000 games” from “over 150 games partners” and noted it has launched a new web domain at www.groovetech.com.
The post Groove lands Brazil iGaming licence as it pushes LATAM expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
diversity and inclusion
GAMOMAT wins Best Diverse Place to Work at WIG Diversity & Inclusion Awards 2026
GAMOMAT has won Best Diverse Place to Work at the WIG Diversity & Inclusion Awards 2026, the company said on Monday 15th June, 2026. The award was presented at an event held last Friday at London’s Savoy Hotel.
According to the company, the Best Diverse Place to Work category recognises organisations “whose values support a diverse, motivated, and effective workforce.”
Dr Alex Krone, Managing Director at GAMOMAT, said: “GAMOMAT securing the Best Diverse Place to Work award against such a strong field is a proud recognition of the culture the company continues to build across the business. The award further reinforces our belief that creating an inclusive, supportive, and people-first environment drives stronger teams, stronger collaboration, and long-term success across the industry.”
GAMOMAT also received an individual award, with Lead Game Composer Iris Wallner named Employee of the Year. The company said the accolade recognises employees who demonstrate service orientation, innovation, open communication and team support, and noted Wallner’s work on “the award-nominated soundtrack for Dead Legion.”
Iris Wallner, Lead Game Composer at GAMOMAT, said: “Being named Employee of the Year is amazing and means a great deal to me. At GAMOMAT, creativity and collaboration go hand in hand, and I’m fortunate to work alongside talented people who constantly inspire and support one another. Bringing game worlds to life through music is something I’m deeply passionate about, so to receive this recognition for doing what I love is truly rewarding.”
The post GAMOMAT wins Best Diverse Place to Work at WIG Diversity & Inclusion Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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