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Sports Micro Betting Provider Kero Gaming Announces Oversubscribed $2M Funding Round led by Happyhour.io
Kero Gaming announced today the closing of an oversubscribed $2 Million Seed 2 round, its second this year, with Happyhour.io, an early stage VC fund in the iGaming space, leading the round.
Tomash Devenishek, Founder and CEO, launched the company with a focus on providing the growing sports betting industry with new products to engage users through real-time, contextual micro bets, delivered via algorithms the company builds in-house. The Kero product heavily mirrors mechanics of casino style games with a ‘Tik-tok style’ betting experience whitelabeled for gaming operators that appeals to an audience of consumers looking for entertainment value vs risk trading.
“Modern day consumers don’t want to think too much and endlessly browse/calculate odds inside massive spreadsheets. They want instant gratification and low friction/effort type experiences. We are building a curated version of the sportsbook product that delivers contextual micro bets every 15-45 seconds, allowing users to bet on the most exciting thing that is happening in the game right now”.
He added “We were able to surpass our fundraising ambitions thanks to great strategic partners all of whom add value beyond capital. I am also proud that in this tough market we increased our post-money valuation by 60% doing so in only 10 months.”
HappyHour’s CEO Robin Reed said, “Kero is at the forefront of innovation in sports betting, and has a deep understanding of the customer and how they want to be entertained. As a strategic investor and lead in the current round, Happyhour is looking forward to working with Tomash and his team to bring this technology to casual bettors around the world.”
Other strategic investors from the gaming space echoed the enthusiasm for the 30 person company. Tim Heath, GP at Yolo Investments, another participant in the latest round, said: “Finding genuine innovation in the sports betting space is increasingly difficult, and that’s why we’ve been so impressed by Kero Gaming. Micro Betting has the potential to drive sportsbook growth over the coming years, and Kero’s algorithmic approach sets them apart from the others. We’ll be working closely with Tomash and the team to take this product to new audiences globally.”
Edward King, co-founder of Acies Investments, an early investor in Kero, added “Tomash has consistently exceeded expectations from our first investment in Kero. We are very pleased to further support him in this financing round as he continues to build the platform. Kero has the vision and capability to radically transform how fans engage and participate in sports entertainment.”
Traditional sports book products typically offer customers a lot of choice with complicated arrays of odds on bets for outcomes that may not take place for hours or sometimes days. Kero’s approach borrows heavily from mainstream entertainment platforms such as TikTok by removing complexity and curating highly contextual micro bets on outcomes that may happen in seconds or minutes.
The company initially productized its technology by working with pro sports teams across all American major leagues as a free to play fan engagement solution within their apps. Kero says that it will continue to focus on the free-to-play offering for pro sports while making heavy investments in scaling and growing its real money product for gaming operators.
Devenishek concluded “With this injection of capital and industry experience, we intend to continue focusing on our mission and bring about the next generation of sportsbook products even faster to markets like North America, Europe, LATAM and Asia”.
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casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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