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Sports Micro Betting Provider Kero Gaming Announces Oversubscribed $2M Funding Round led by Happyhour.io
Kero Gaming announced today the closing of an oversubscribed $2 Million Seed 2 round, its second this year, with Happyhour.io, an early stage VC fund in the iGaming space, leading the round.
Tomash Devenishek, Founder and CEO, launched the company with a focus on providing the growing sports betting industry with new products to engage users through real-time, contextual micro bets, delivered via algorithms the company builds in-house. The Kero product heavily mirrors mechanics of casino style games with a ‘Tik-tok style’ betting experience whitelabeled for gaming operators that appeals to an audience of consumers looking for entertainment value vs risk trading.
“Modern day consumers don’t want to think too much and endlessly browse/calculate odds inside massive spreadsheets. They want instant gratification and low friction/effort type experiences. We are building a curated version of the sportsbook product that delivers contextual micro bets every 15-45 seconds, allowing users to bet on the most exciting thing that is happening in the game right now”.
He added “We were able to surpass our fundraising ambitions thanks to great strategic partners all of whom add value beyond capital. I am also proud that in this tough market we increased our post-money valuation by 60% doing so in only 10 months.”
HappyHour’s CEO Robin Reed said, “Kero is at the forefront of innovation in sports betting, and has a deep understanding of the customer and how they want to be entertained. As a strategic investor and lead in the current round, Happyhour is looking forward to working with Tomash and his team to bring this technology to casual bettors around the world.”
Other strategic investors from the gaming space echoed the enthusiasm for the 30 person company. Tim Heath, GP at Yolo Investments, another participant in the latest round, said: “Finding genuine innovation in the sports betting space is increasingly difficult, and that’s why we’ve been so impressed by Kero Gaming. Micro Betting has the potential to drive sportsbook growth over the coming years, and Kero’s algorithmic approach sets them apart from the others. We’ll be working closely with Tomash and the team to take this product to new audiences globally.”
Edward King, co-founder of Acies Investments, an early investor in Kero, added “Tomash has consistently exceeded expectations from our first investment in Kero. We are very pleased to further support him in this financing round as he continues to build the platform. Kero has the vision and capability to radically transform how fans engage and participate in sports entertainment.”
Traditional sports book products typically offer customers a lot of choice with complicated arrays of odds on bets for outcomes that may not take place for hours or sometimes days. Kero’s approach borrows heavily from mainstream entertainment platforms such as TikTok by removing complexity and curating highly contextual micro bets on outcomes that may happen in seconds or minutes.
The company initially productized its technology by working with pro sports teams across all American major leagues as a free to play fan engagement solution within their apps. Kero says that it will continue to focus on the free-to-play offering for pro sports while making heavy investments in scaling and growing its real money product for gaming operators.
Devenishek concluded “With this injection of capital and industry experience, we intend to continue focusing on our mission and bring about the next generation of sportsbook products even faster to markets like North America, Europe, LATAM and Asia”.
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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.
Aviatrix
Aviatrix expands into Venezuela with FacilitoBet
Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.
The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.
This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”
Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”
Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.
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Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights
Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.
Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.
With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”
In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”
By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.
The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.
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