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MiFinity glides past 500 merchant branding integrations

Published

3 years ago

November 15, 2022

Reading Time: 2 minutes

MiFinity, the iGaming payment services company, celebrated a milestone in November as it passed 500 merchant branding integrations. With a rock-solid pipeline of merchants in integration, it will not be long before the 1,000 milestone is reached, with MiFinity continuing to expand its market share.

MiFinity is easily one of the fastest-growing payment services in the iGaming space, with the likes of Betsson , GGPoker and iBet in its rapidly expanding merchant base. With innovative products, including the MiFinity eVoucher available in 225 countries and territories, and core products such as the MiFinity eWallet and PayAnyBank servicing 82 Countries, operators are queuing up to integrate MiFinity as quickly as possible and keep up with player demands.

MiFinity CEO Paul Kavanagh said, “Our accelerated growth has been a massive team effort. Our tech and product teams have developed a portfolio of services that is second to none and have operators banging on the door, wanting to integrate MiFinity. Our customer care team go above and beyond to help players get the most out of our services, which in turn helps our merchants. Our affiliate, marketing, and commercial teams have a huge amount of market experience and are focused on supporting our merchants’ strategic goals, helping them increase conversions, revenue, and brand loyalty. And, of course, everyone else behind the scenes at MiFinity is committed to driving our success. 500 merchants and counting are all down to our incredible team.”

One of the reasons thousands of players are creating MiFinity eWallets EVERY DAY is the company’s low-cost fee approach and hugely flexible account structure. Players can hold up to nine native currencies in a single eWallet account, providing true consumer choice. MiFinity also boasts over 75 integrated payment methods and 17 currencies, in 20 languages, all accelerating demand from players to use their MiFinity eWallet on their favourite iGaming sites.

Kris Deyanov, Head of Business Development, commented: “MiFinity is in the enviable position of having iGaming customers asking operators to integrate our services into their cashiers so they can use the MiFinity eWallet. Forward-thinking, customer-centric operators understand that payment options are a significant and crucial part of the customer experience and that the right partners can help boost customer acquisition, retention and increase engagement. It’s not just about delivering frictionless and speedy transactions; it’s also about all the added value a payment services provider like MiFinity offers.”

MiFinity provides players with the most innovative and intuitive user experience available in the market. Its soon to be released, best-in-class native app and desktop version underpin its commitment to players. This best-in-class approach becomes an extension of the iGaming experience when MiFinity is integrated into the merchant’s cashier via the iFrame. MiFinity further supports its merchants with the industry’s most competitive affiliate programme, bespoke marketing campaigns, and in-app promotions.

500 and counting, is a lot for MiFinity to celebrate!

AI gaming platforms

BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona

Published

14 hours ago

January 23, 2026

Wladimir P.

betconstruct-ai-sets-the-tone-for-2026-igaming-with-harmony-choice-event-in-barcelona

BetConstruct AI defines a new era of iGaming at Harmony Choice in Barcelona

On January 17, BetConstruct AI officially ushered in the 2026 iGaming season with Harmony Choice, an exclusive industry gathering held in Barcelona just days ahead of ICE Barcelona. Hosted at one of the city’s most iconic venues, the event brought together senior industry leaders for an evening of strategic dialogue, collaboration, and high-level networking.

Designed to set the tone for the year ahead, Harmony Choice became the stage for a series of major announcements that highlight BetConstruct AI’s ambition to reshape the iGaming ecosystem through artificial intelligence and scalable technology.

Choice Gaming officially launched

Taking center stage, Vigen Badalyan, Co-founder of BetConstruct AI, announced the official launch of Choice Gaming. The platform has already demonstrated rapid adoption, going live on more than 1,000 websites at launch.

Looking ahead, BetConstruct AI revealed an ambitious growth plan, projecting integration across 5,000+ websites by the end of February. To reward early adopters, the company announced that every 51st integrator will receive the entire Choice Gaming slot portfolio free for one year.

KISS AI Live Casino debuts

Harmony Choice also marked the unveiling of KISS AI Live Casino, a groundbreaking live casino solution powered entirely by advanced artificial intelligence. Positioned as a next-generation product, KISS AI Live Casino aims to redefine player interaction and operational efficiency within live gaming environments.

To accelerate adoption, BetConstruct AI introduced a limited-time incentive: partners integrating KISS AI Live Casino by February 25 will receive the platform free for one year.

Faster scaling with Open API integration

Further streamlining partner onboarding, BetConstruct AI announced that Open API integration would be available on both BetConstruct AI and Choice Gaming websites starting January 19. The updated system enables online contract sign-offs, allowing operators to integrate products and scale operations faster and more efficiently.

Leadership insights and new product reveals

The evening also featured strategic insights from senior leadership across the group:

Vahagn Badalyan, CEO of Badalyan Brothers, reviewed recent milestones and unveiled two new live casino games from Creedroomz, reinforcing the group’s live casino offering.
Leonid Kirakosyan, CEO of BetConstruct AI, introduced Betting Mate, an AI-powered recommendation engine designed to enhance sportsbook engagement through personalized, data-driven betting suggestions.

Setting the benchmark for 2026

More than a networking event, Harmony Choice served as a clear statement of intent. By blending human creativity with artificial intelligence, BetConstruct AI demonstrated its commitment to equipping operators with flexible tools, advanced AI solutions, and diverse gaming portfolios.

As the industry turns its attention to ICE Barcelona 2026, BetConstruct AI has set a high benchmark for innovation, scalability, and strategic vision — positioning Harmony Choice as one of the defining moments at the start of the iGaming year.

The post BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Technology

Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby

Published

14 hours ago

January 23, 2026

Wladimir P.

danny-wu-wins-cubeia’s-ice-barcelona-vip-poker-tournament-featuring-henrik-larsson-&-johan-mjallby

Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament

Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.

A high-profile showdown at ICE Barcelona

Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.

The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.

A premium VIP experience

Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.

Spotlight on Cubeia Originals

Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.

Industry praise

Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:

“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”

Bringing the industry together

The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.

The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale

Published

20 hours ago

January 23, 2026

Wladimir P.

n1-partners-takes-flight-in-barcelona:-helicopter-awarded-at-igb-affiliate-2026-finale

The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.

A Hub of Industry Activity

From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.

Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.

Media Spotlight and Thought Leadership

The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.

The Grand Finale: A Night to Remember

The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.

The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:

Rank	Partner Name
1st Place (Helicopter Winner)	Cash Splash
2nd Place	Advertise
3rd Place	Traffic Squad
4th Place	Seven Group
5th Place	Alfaleads Network

The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.