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HungryBear agrees to game-changing Light & Wonder distribution deal
Pioneering UK content supplier HungryBear Gaming, has agreed to a global deal with a subsidiary of Light & Wonder, Inc. to distribute its industry-first multiplayer Slot Masters title across the provider’s extensive operator network globally.
Light & Wonder, the global leader in cross-platform games & entertainment, has integrated the free-to-play Slot Masters game onto its market leading OPENGAMING™ platform making it available to hundreds of its global operator partners.
Slot Masters is a free-to-play, three-way, head-to-head slot game, where players affect the outcome of their opponents score by strategically deploying a selection of attack and defensive weapons.
The game has been a huge hit across multiple tier one operators since launching free-to-play tournaments earlier this year and is already live with major brands including Gamesys/Bally brands Virgin, RAINBOW RICHES™ Casino, MONOPOLY Casino, Jackpot Joy, Double Bubble and Megaways casino, and Entain brands Foxy Bingo and Ladbrokes.
Data has shown excellent uptake with large volumes of players returning to the game every day, a steep rise in session times and an increase in player days, providing partner brands with a unique means of acquisition and retention.
The game is set to launch across numerous other European and global operators in the weeks and months to come with several brands launching bespoke online and TV campaigns, as well as housing Slot Masters within its own homepage tab enabling players to easily identify and play the game.
HungryBear Gaming is also in the final stages of building the first real money variant of Slot Masters and will announce a release date before the end of the year.
Justin Chamberlin, founder and CEO of HungryBear Gaming, said: “This is a game-changer for the business and Slot Masters and we’re delighted to be partnering with one of the leading names in iGaming.”
“To this point we have been directly integrating the game with individual operators, however with Slot Masters now available on the Light & Wonder platform, this opens the door to an enormous array of global brands who can seamlessly integrate the game and reap the rewards of one of the hottest titles in town!”
Robert Procter, VP Game Development at Light and Wonder, said: “We are delighted to be able to announce this partnership between Slot Masters and Light & Wonder. The product is a true definition of innovation and the ability for players to go head-to-head on slots is ground-breaking for this industry. We look forward to being on this journey with Justin and his team at HungryBear and are hugely excited at what the future holds for this one-of-a-kind product!”
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Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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