Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

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Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

Go-to LatAm content and platform developer unveils new terminals division following retail success in several Brazilian states

Vibra Gaming, the go-to LatAm content and platform developer  has launched a new retail VLT division dedicated to the rapidly regulating region following its initial success in several Brazilian states.

Vibra VLT provides flexible options enabling our technology to work with any customer request. In combination with our current online casino and sportsbook platform offering, the VLTs complete a true omnichannel solution, GLI-certified and ready for Brazil and other countries’ regulatory requirements. Plans include to launch terminals in Mexico and Peru in the coming months as well. 

Our EGM platform used by the terminals has been specifically designed for this region. It can adapt to any existing hardware clients already have in place, featuring in-house localized and third-party aggregated content. This type of flexibility is a big demand in the Latam region and a fundamental aspect of Vibra’s approach to market.

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Vibra’s success in offering its own platform and content on terminals in Brazil in the last year accelerated the launch of the new VLT division. Plans are to significantly expand its content portfolio across hundreds more video lottery terminals in Brazil following the great reception of its games on VLTs in the states of Paraíba and Maranhão.

In June 2023, Vibra became one of the first providers to launch lottery-certified content on VLTs and retail terminals with its ‘Scratch-a-Lot’ product becoming an instant fan favorite. Scratch-a-Lot is a GLI-certified game built specifically for instant lottery markets such as Brazilian states, United States Class-2, and other countries around the globe. It allows players to experience the excitement of Vibra’s traditional casino games like Piggy Cash and Condorito, in jurisdictions that only allow lottery products.

Ramiro Atucha, CEO, Vibra Gaming, said: “Today is a really proud day for the team and I. We now have a complete full range of content and technology products with the launch of Vibra VLT.

“We offer our own content (Vibra Gaming), our own omnichannel platform and technology solutions (Vibra Solutions), and now our own VLT platform solutions (Vibra VLT), catering to any need customers may have, all of which is fully flexible and fully localized for the LatAm market.”

“Our first steps in the VLT market have been hugely successful, integrating our platform and our content across terminals in Brazil and the launch of the new division is the next, natural step. We’re very excited for the future.”

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