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The online gaming sector around the world connects with MGA Games Day

Published

3 years ago

November 10, 2022

Reading Time: 5 minutes

MGA Games, opened its doors again with the 3rd edition of MGA Games Day. The virtual meeting presented the company’s latest news and plans for the future. In 2023 the company will double the number of games and commit heavily to its 5-reel and Megaways products internationally. MGA Games will also present a new series of games developed from land-based machines and will be expanding strongly in Portugal, The Netherlands, Sweden, Denmark, and Italy with leading partners in the market.

All of this in keeping with the essence of the company and its localized product strategy.

“Being a leader is not easy. It requires maximum effort and perseverance, which is the DNA of MGA Games”, said its CEO and founder, Joan Sanahuja. This is how MGA Games has become a leading provider in the industry. It is the result of “our commitment to innovation and the creation of unique content” he said. Joan also highlighted MGA Games’ “unique positioning vision in the gambling industry” – a factor that adds to “the perfect execution of our strategic plan year after year to position ourselves as leaders”.

The company, created in 2001, with a portfolio of more than 100 titles, has had a year-on-year growth of 35% over the last 5 years. MGA Games currently leads the Spanish market with a penetration of 99% and a 15% market share. “The incorporation of highly qualified personnel to provide the best service to our clients is key and one of our priorities,” said the CEO of MGA Games. And the fact that the company is considered a great place to work in the sector makes it easier to “count on top-level, expert, and qualified personnel.” The quality is in the company’s products, with excellent animation, graphics, and great download speed.

José Antonio Giacomelli, General Manager at MGA Games, explained the company’s news and plans for the coming year. In 2023, MGA Games will double the number of productions launched in 2022. It will also be heavily committed to its 3-reel product, with more than 24 games, and above all and following its international strategy: its 5-reel and Megaways products, with 28 new productions.

As in 2022, MGA Games will continue to bring successful land-based games to the online world, a product that has received great acclaim. In the Spanish market, the company will release R. Franco classics such as El Habanero, Reinas de Africa, Cavernícola, Jazz & Blues, and the star game: El Lejano Oeste.

But perhaps one of the most striking novelties within the localised product strategy is the addition of the best Spanish television games to the MGA Games online catalogue. For the Spanish market, this means prime-time productions such as La Voz, number one in audience viewings in its time slot; Pasapalabra, a Spanish TV classic and Mask Singer: adivina quién canta, the TV program currently featuring the most celebrities.

The Spanish Celebrities catalogue will, of course continue to grow and will feature famous faces such as Gemma Mengual, the important Spanish athlete with more than 24 Olympic medals; Sofía Cristo, the well-known DJ, and producer, and one of the most popular celebrities on television at the moment, Makoke.

Internationally, MGA Games will continue its expansion plans, with important agreements for continued growth in Sweden, Denmark, Italy, Colombia, and Portugal. These countries already have more than 200 localised products to which MGA Games will add more mini-games, Free Spins, multipliers, and Wilds. And in 2023, 4 new Megaways slot games will also be available.

Localised product will be created for each of the international markets, focusing on famous people from each country but also on productions with local themes. For Portugal, Portuguese Celebrities joining the series include the famous actress Sofia Sousa; the renowned influencer Andreia Da Silva; Elisabete Moutinho, one of the country’s top models, and the star influencer Maria Nunes.

For the Dutch market, the Netherlands Celebrities will feature top celebrities such as the Dutch Instagram star Aylin Hayret and the TV personality Bobbi Eden. While in Italy, with 50 new operators thanks to agreements with Microgame, 2023 will see Italian Celebrities of the magnitude of actress and dancer Marina Evangelista, the revolutionary influencer Elena Rizzello, presenters Floriana Messina and Jolanda de Rienzo and the showgirl Elena Morali.

All these productions will undoubtedly be impressive and surprising. The company is determined to make 2023 mark ‘a before and after’. The company is also exploring the Markets in Asia and North America, and “There will be news on these developments very soon,” Giacomelli said.

The leitmotif for this year’s event was about connectivity. “We are all connected” and “in 2023, everything will be connected.” This connectivity was made evident by the participation of the company’s principal partners and clients in the MGA Games Day. These big players in the gaming sector who give paramount importance to the continued improvement of their results connected with the event to share their views. Javier Lanfranchi, Sales Director at MGA Games, presented the event and spoke with these important MGA Games partners to “know what the sector thinks from different places on the planet”.

Paul Guyton, Marketing Coordinator at Finnplay, from Finland talked about MGA Games’ great product and table games. Finnplay has been in the business as a platform provider for 15 years, mainly in regulated European markets such as the Netherlands, Romania, and Lithuania. “When I first came across MGA and their team I was very taken aback by their diverse portfolio with the likes of their table games, their 3-reel slots, their 5-reel slots, their online Bingo and my personal favourite, the premium Celebrity games as well as the Megaways slots,” reflected Guyton.

From Poland, Nikita Keino, Partner Managers Team Lead Game Aggregator at Softswiss, talked about opening up to new international markets. SoftSwiss is an international igaming company founded in 2009 supplying certified software solutions for managing gambling operations. “MGA Games develops first rate games that are a perfect fit for Spanish and LATAM markets,” he said, adding that “this co-operation can be called a win-win.”

From Malta was Callum Harris, Director of Partnerships at Pariplay, who spoke about the value of having localised content. PariPlay is the number one aggregator in the business, with a market reach focused predominantly on regulated markets, “which is why MGA Games is so exciting to us,” he said. Pariplay, which is expanding in Latin America and North America, highly appreciates “how specialised MGAs’ content is for certain regulated markets. It is the localised content that MGA produces and develops that sets them aside from other suppliers in the market,” said Harris.

Finally, also from Malta, Luis Alberto López Acuña, Country Manager of Platin Casino, spoke. For him, customer service is paramount. “We have a natural passion for top-notch casino games and a vision, focus on player satisfaction,” he said, noting the excellent relationship between the two companies. Furthermore, he said “localised content is always a priority within our roadmap”.

MGA Games Day 2022 ended with an invitation to casino operators around the world to come and meet MGA Games in Barcelona. To live the MGA Games Experience. To get to know the passion, innovation, growth, hard work and aspiration and core values of the company. But also to get closer to the history, culture, creativity, gastronomy and leisure of the city of Barcelona. “We are waiting for you in Barcelona! We look forward to seeing you at the MGA Games Experience!” With this invitation, which is more of a ‘see you soon’ than a ‘goodbye’, Javier Lanfranchi bid farewell to those attending the event.

Andrew Pink Head of Brand & Communication at Play’n GO

Reactoonz 100 Crowned Game of the Year

Published

4 hours ago

May 6, 2026

Wladimir P.

Play’n GO, the world’s leading casino entertainment provider, is proud to announce that Reactoonz 100 has been named Game of the Year at the SBC Europe Awards 2026, held last week in Malta.

The award recognises the outstanding creative ambition, commercial performance and cultural impact of Reactoonz 100, which has quickly established itself as one of the most significant releases in Play’n GO’s history. Building on the legacy of the much-loved Reactoonz series, the title has delivered exceptional engagement across regulated European markets since launch.

Reactoonz 100 was supported by a record-breaking launch campaign as part of Play’n GO’s 20th anniversary celebrations, most notably sending the series’ iconic character Garga into space – a first for the iGaming industry, since copied. The activation captured attention far beyond traditional industry channels and reinforced Play’n GO’s reputation for creativity that extends well beyond the game itself.

Andrew Pink, Head of Brand & Communication at Play’n GO, said: “Winning Game of the Year is a huge moment for Reactoonz 100 and for everyone across Play’n GO who brought this project to life.

“Reactoonz is one of the most important franchises in our history, and with Reactoonz 100 we set out to push both the creative and cultural boundaries of what a game launch could be. This award is a powerful validation of that ambition, and of the belief that bold ideas, executed properly, still cut through in this industry.”

Since its release, Reactoonz 100 has achieved near-universal rollout across Play’n GO’s partner network in more than 35 regulated markets, delivering strong and sustained performance well beyond launch. Its success reflects both the enduring appeal of the Reactoonz brand and Play’n GO’s continued focus on innovation within a responsible, regulation‑first framework.

The Game of the Year win at the SBC Europe Awards further strengthens Play’n GO’s position as the leading supplier of premium casino entertainment, following a year defined by landmark launches, creative ambition and industry recognition.

The post Reactoonz 100 Crowned Game of the Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cafrino Gaming

Cafrino Gaming Appoints Stephen Crystal as Chief Commercial Officer

Published

4 hours ago

May 6, 2026

GamingAmericas.com

cafrino-gaming-appoints-stephen-crystal-as-chief-commercial-officer

Cafrino Gaming is entering a new phase of commercial expansion, and it starts with leadership.

We’re excited to welcome Stephen A. Crystal as Chief Commercial Officer of Cafrino Gaming, a move that brings one of the most experienced and globally connected leaders in the gaming industry directly into our growth strategy.

With more than three decades at the forefront of gaming innovation, Stephen has played a pivotal role in shaping everything from tribal and riverboat gaming to modern iGaming and sports betting ecosystems. His career spans the ownership of iconic Las Vegas properties, the development of U.S. operations for major international bookmakers, and the execution of over $3 billion in project finance, M&A, and gaming technology initiatives.

As Founder of SCCG Management, Stephen has built one of the most respected advisory firms in the industry, supporting more than 120 client partners across 100+ countries. His work has consistently focused on scaling emerging technologies, unlocking new markets, and building high-impact partnerships across the global gaming landscape.

Now, he brings that experience directly to Cafrino.

A Leadership Move Built for Scale

Stephen’s appointment marks a strategic step forward as Cafrino accelerates its global commercial efforts.

In his role as Chief Commercial Officer, he will lead:

Global commercial strategy and revenue growth
Strategic partnerships and market expansion
Key account development and deal execution

His experience building large-scale distribution networks and navigating complex gaming markets positions Cafrino to expand faster, partner smarter, and execute at a higher level across regions.

This is not just about adding leadership, it’s about embedding proven global execution into the core of Cafrino’s growth engine.

Aligning Vision with Opportunity

Throughout his career, Stephen has consistently been at the center of industry evolution, from early casino development to today’s rapidly expanding digital gaming ecosystem.

He has secured major partnerships with professional sports organizations, helped establish sports betting frameworks within tribal markets, and worked across both emerging and regulated jurisdictions worldwide.

That perspective is critical as Cafrino continues to scale its poker platform across:

Social and free-to-play environments
Sweepstakes and promotional models
Crypto and Web3 gaming platforms
Real-money gaming operators

With a deep understanding of both legacy gaming infrastructure and next-generation technology, Stephen’s leadership helps bridge where the industry has been with where it’s going.

Powering the Next Phase of Cafrino Gaming

Cafrino’s poker platform has already reached more than 2 million players, supporting experiences for globally recognized brands including WWE, Hustler Casino, South Point Casino, and CardPlayer Poker.

As demand for flexible, scalable poker solutions continues to grow, Cafrino is focused on expanding its reach and strengthening its position as a leading provider of poker technology for operators worldwide.

Bringing Stephen Crystal into the organization is a clear signal of that direction.

Looking Ahead

This marks the beginning of a new chapter for Cafrino Gaming.

With Stephen leading commercial strategy, we are positioned to accelerate growth, deepen partnerships, and expand into new markets with greater precision and impact.

We’re excited for what’s ahead, and we’re just getting started.

The post Cafrino Gaming Appoints Stephen Crystal as Chief Commercial Officer appeared first on Americas iGaming & Sports Betting News.

“90s”

BETBY launches “90s”, a new retro-inspired genre within BETBY Games

Published

4 hours ago

May 6, 2026

GamingAmericas.com

betby-launches-“90s”,-a-new-retro-inspired-genre-within-betby-games

BETBY, the leading sportsbook supplier, has announced the launch of “90s”, a new genre within its proprietary esports feed, BETBY Games, bringing exclusive retro-inspired content to operators and players.

Designed around the look and feel of classic 90s video games, the new genre introduces a lineup of e-sims that take players back to the pixel era, combining retro-inspired visuals with the simplicity and high-frequency betting mechanics that define BETBY Games. While many modern esports products focus on realism and

advanced graphics, 90s takes a different approach by returning to the roots of gaming, transforming familiar retro aesthetics into a fully optimised betting experience.

The launch responds to a growing demand for greater content variety within sportsbook environments, particularly products that can deliver constant engagement beyond traditional live sports schedules.

With 1-minute match formats, 24/7 availability, and quick settlements, “90s” is designed to offer operators a new layer of always-on entertainment while maintaining the speed and betting intensity that define BETBY.Games.

One of the key strengths of “90s” lies in its distinctive positioning within the modern iGaming market.

By bringing retro-inspired game formats into a fully betting-ready environment, BETBY is offering operators access to a type of content that is rarely available today, creating a differentiated experience inspired by the iconic titles and visual style that shaped a generation of players.

The first wave of titles includes eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93, each bringing its own distinctive retro identity while being fully integrated with modern betting mechanics.

The collection covers a mix of major sports and fighting content, combining familiar retro gaming cues with formats built specifically for sportsbook performance.

eFighting’93 introduces a format that complements BETBY Games’ existing eFighting portfolio, offering fast-paced matchups and simple winner markets across 6,000 monthly matches.

eBasketball’98 delivers a dynamic format featuring a high-speed 1v1 shootout between two players at a single hoop.

Bettors can place wagers on the top scorer, point handicaps, total points, and individual point counts, with the title delivering 6,000 matches per month. eBaseball’95 condenses baseball into a

high-intensity 1-inning format, offering 5,000 monthly events across 1×2, handicap, and totals markets. Completing the lineup, eTennis’89 brings an ultra-fast tennis format focused on single-game action, with 6,000 monthly matches and winner markets.

Inspired by the visual identity of the 8-bit and 16-bit eras, “90s” creates a product that feels instantly recognisable to players who grew up with this style of gaming, while also offering younger audiences a distinctive and visually engaging alternative to conventional esports content.

“90s is an exciting new direction for BETBY Games because it brings something completely different to sportsbooks,” said Kirill Nekrasov, Head of Innovation & R&D at BETBY.

“There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay.

We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”

“Our goal was to increase content diversity for our partners. Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution.

This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles,” he added.

The launch of 90s further strengthens BETBY.Games’ position as one of the most innovative proprietary esports feeds in the market, offering operators a broad portfolio of fast-betting content designed to drive engagement, increase event volume, and deliver a differentiated sportsbook experience.

BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.

BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

The post BETBY launches “90s”, a new retro-inspired genre within BETBY Games appeared first on Americas iGaming & Sports Betting News.