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The online gaming sector around the world connects with MGA Games Day

Published

3 years ago

November 10, 2022

Reading Time: 5 minutes

MGA Games, opened its doors again with the 3rd edition of MGA Games Day. The virtual meeting presented the company’s latest news and plans for the future. In 2023 the company will double the number of games and commit heavily to its 5-reel and Megaways products internationally. MGA Games will also present a new series of games developed from land-based machines and will be expanding strongly in Portugal, The Netherlands, Sweden, Denmark, and Italy with leading partners in the market.

All of this in keeping with the essence of the company and its localized product strategy.

“Being a leader is not easy. It requires maximum effort and perseverance, which is the DNA of MGA Games”, said its CEO and founder, Joan Sanahuja. This is how MGA Games has become a leading provider in the industry. It is the result of “our commitment to innovation and the creation of unique content” he said. Joan also highlighted MGA Games’ “unique positioning vision in the gambling industry” – a factor that adds to “the perfect execution of our strategic plan year after year to position ourselves as leaders”.

The company, created in 2001, with a portfolio of more than 100 titles, has had a year-on-year growth of 35% over the last 5 years. MGA Games currently leads the Spanish market with a penetration of 99% and a 15% market share. “The incorporation of highly qualified personnel to provide the best service to our clients is key and one of our priorities,” said the CEO of MGA Games. And the fact that the company is considered a great place to work in the sector makes it easier to “count on top-level, expert, and qualified personnel.” The quality is in the company’s products, with excellent animation, graphics, and great download speed.

José Antonio Giacomelli, General Manager at MGA Games, explained the company’s news and plans for the coming year. In 2023, MGA Games will double the number of productions launched in 2022. It will also be heavily committed to its 3-reel product, with more than 24 games, and above all and following its international strategy: its 5-reel and Megaways products, with 28 new productions.

As in 2022, MGA Games will continue to bring successful land-based games to the online world, a product that has received great acclaim. In the Spanish market, the company will release R. Franco classics such as El Habanero, Reinas de Africa, Cavernícola, Jazz & Blues, and the star game: El Lejano Oeste.

But perhaps one of the most striking novelties within the localised product strategy is the addition of the best Spanish television games to the MGA Games online catalogue. For the Spanish market, this means prime-time productions such as La Voz, number one in audience viewings in its time slot; Pasapalabra, a Spanish TV classic and Mask Singer: adivina quién canta, the TV program currently featuring the most celebrities.

The Spanish Celebrities catalogue will, of course continue to grow and will feature famous faces such as Gemma Mengual, the important Spanish athlete with more than 24 Olympic medals; Sofía Cristo, the well-known DJ, and producer, and one of the most popular celebrities on television at the moment, Makoke.

Internationally, MGA Games will continue its expansion plans, with important agreements for continued growth in Sweden, Denmark, Italy, Colombia, and Portugal. These countries already have more than 200 localised products to which MGA Games will add more mini-games, Free Spins, multipliers, and Wilds. And in 2023, 4 new Megaways slot games will also be available.

Localised product will be created for each of the international markets, focusing on famous people from each country but also on productions with local themes. For Portugal, Portuguese Celebrities joining the series include the famous actress Sofia Sousa; the renowned influencer Andreia Da Silva; Elisabete Moutinho, one of the country’s top models, and the star influencer Maria Nunes.

For the Dutch market, the Netherlands Celebrities will feature top celebrities such as the Dutch Instagram star Aylin Hayret and the TV personality Bobbi Eden. While in Italy, with 50 new operators thanks to agreements with Microgame, 2023 will see Italian Celebrities of the magnitude of actress and dancer Marina Evangelista, the revolutionary influencer Elena Rizzello, presenters Floriana Messina and Jolanda de Rienzo and the showgirl Elena Morali.

All these productions will undoubtedly be impressive and surprising. The company is determined to make 2023 mark ‘a before and after’. The company is also exploring the Markets in Asia and North America, and “There will be news on these developments very soon,” Giacomelli said.

The leitmotif for this year’s event was about connectivity. “We are all connected” and “in 2023, everything will be connected.” This connectivity was made evident by the participation of the company’s principal partners and clients in the MGA Games Day. These big players in the gaming sector who give paramount importance to the continued improvement of their results connected with the event to share their views. Javier Lanfranchi, Sales Director at MGA Games, presented the event and spoke with these important MGA Games partners to “know what the sector thinks from different places on the planet”.

Paul Guyton, Marketing Coordinator at Finnplay, from Finland talked about MGA Games’ great product and table games. Finnplay has been in the business as a platform provider for 15 years, mainly in regulated European markets such as the Netherlands, Romania, and Lithuania. “When I first came across MGA and their team I was very taken aback by their diverse portfolio with the likes of their table games, their 3-reel slots, their 5-reel slots, their online Bingo and my personal favourite, the premium Celebrity games as well as the Megaways slots,” reflected Guyton.

From Poland, Nikita Keino, Partner Managers Team Lead Game Aggregator at Softswiss, talked about opening up to new international markets. SoftSwiss is an international igaming company founded in 2009 supplying certified software solutions for managing gambling operations. “MGA Games develops first rate games that are a perfect fit for Spanish and LATAM markets,” he said, adding that “this co-operation can be called a win-win.”

From Malta was Callum Harris, Director of Partnerships at Pariplay, who spoke about the value of having localised content. PariPlay is the number one aggregator in the business, with a market reach focused predominantly on regulated markets, “which is why MGA Games is so exciting to us,” he said. Pariplay, which is expanding in Latin America and North America, highly appreciates “how specialised MGAs’ content is for certain regulated markets. It is the localised content that MGA produces and develops that sets them aside from other suppliers in the market,” said Harris.

Finally, also from Malta, Luis Alberto López Acuña, Country Manager of Platin Casino, spoke. For him, customer service is paramount. “We have a natural passion for top-notch casino games and a vision, focus on player satisfaction,” he said, noting the excellent relationship between the two companies. Furthermore, he said “localised content is always a priority within our roadmap”.

MGA Games Day 2022 ended with an invitation to casino operators around the world to come and meet MGA Games in Barcelona. To live the MGA Games Experience. To get to know the passion, innovation, growth, hard work and aspiration and core values of the company. But also to get closer to the history, culture, creativity, gastronomy and leisure of the city of Barcelona. “We are waiting for you in Barcelona! We look forward to seeing you at the MGA Games Experience!” With this invitation, which is more of a ‘see you soon’ than a ‘goodbye’, Javier Lanfranchi bid farewell to those attending the event.

Affiliate Events

Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner

Published

48 minutes ago

January 9, 2026

Wladimir P.

taking-off-with-n1-partners-at-igb-affiliate-2026-in-barcelona:-grand-final-and-a-helicopter-for-the-n1-puzzle-promo-winner

N1 Partners is heading to iGB Affiliate 2026 in Barcelona with a clear focus on partners and the grand finale of the global N1 Puzzle Promo. During the event dates, N1 Partners will welcome partners at the booth and host an exclusive evening side event in Barcelona, where the winner of the promo will be announced and awarded the grand prize: a Robinson R22 Beta II helicopter.

At iGB Affiliate 2026, N1 Partners will welcome industry colleagues at booth 80-C80. Conversations at the stand will focus on performance, traffic strategies, and the key priorities for growth in 2026.

At booth 80-C80, visitors will find an exclusive “The Sky Is Not the Limit” merch drop created specifically for iGB Affiliate 2026. A cocktail bar will be part of the booth experience, making it a convenient meeting point throughout the day. The N1 Partners booth is designed as a space where partners can easily stop by, start a conversation, and spend time, combining a relaxed atmosphere with the right setting for discussing deals and strategies.

Interactive elements with prizes will add an engaging touch to booth visits. Most importantly, partners will be able to speak directly with N1 Partners affiliate managers about current market dynamics, upcoming trends for 2026, traffic performance, and individual cooperation terms.

N1 Puzzle Promo Grand Finale Party

The N1 Puzzle Promo has been running globally from April 21 to December 31, 2025, bringing partners together around a long-term competition built on performance and consistency. Over the course of the year, participants progressed through the promo step by step, moving up the leaderboard and unlocking rewards as they advanced toward the final stage.

On January 20, N1 Partners will host a private party in Barcelona to mark the grand finale of the N1 Puzzle Promo. During the event, the company will announce the top three partners and the winner of the grand prize, a Robinson R22 Beta II helicopter.

The evening is designed as a celebration of a year-long promo journey. It brings together partners, invited guests, and the N1 Partners team in an informal setting that combines recognition, entertainment, and shared moments. The program follows a structured show format with live performances and curated experiences created specifically for the N1 Partners community.

Find out who the special guest of the evening will be and secure your spot: https://n1puzzle.promo/en.html

Why Meet N1 Partners in Barcelona

iGB Affiliate 2026 is an opportunity for partners to reconnect with the N1 Partners team and benefit from:

14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
Top deals across 10+ Tier-1 GEOs
CPA up to €700 for partners with top-performing traffic, RevShare up to 45% + NNCO, and hybrid models

Book your meetings with N1 Partners affiliate managers at booth 80-C80 and join the N1 Puzzle Promo finale in Barcelona.

After all, why drive when you can fly?

Be number one with N1 Partners.

The post Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Management

N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”

Published

48 minutes ago

January 9, 2026

Wladimir P.

n1-faces:-daria-maichuk-—-“communication-as-the-key-to-strong,-effective-partnerships-in-affiliate-marketing”

In iGaming, many things start with a simple “hi” in chat. Messages turn into long conversations, calls follow one after another, yet the goal remains the same — to make traffic profitable. Behind every dialogue is a person with their own background, approach, and communication style — and that’s exactly what defines the success of any partnership.

Partners need to see more than just a messenger account — they need to see a real person they can trust with their traffic and their goals.

N1 Faces is a series of short and lively interviews where N1 Partners introduces the managers behind the affiliate program: their values, their workflows, and their unique management styles.

Today’s spotlight is on Daria Maichuk, Affiliate Manager at N1 Partners, who shares her journey into the industry, her approach to building reliable long-term partnerships, and how she maintains internal balance while working at a fast pace.

Daria Maichuk

Affiliate Manager, N1 Partners

Daria is the kind of manager whose calm mindset, attentiveness, and quick reaction become obvious within the first minutes of communication. She maintains a fast pace, yet always leaves room for a genuine conversation — and that’s what makes working with her both easy and productive.

How did you get into the affiliate industry, and when did you realize it was the right fit for you?

I entered the industry in 2019, starting as an account manager at an advertising network. We worked with push, pops, native — and I had the chance to dive into each vertical.

After four years, I felt the need to focus on one direction and look at the market from another angle — to understand how different traffic sources operate. The role of an affiliate manager offered exactly that: an opportunity to explore the product in depth, build long-term relationships with partners, see campaign launches from the inside, and directly influence performance.

Why N1 Partners? What aligned in terms of values and approach?

I had known about the company for a long time — since 2020. We ran push-traffic tests together, and met often at conferences. I always noticed the team’s energy, openness, and genuine passion for their work. N1 Partners felt like a place where people truly love what they do.

When the opportunity to join the team appeared, I immediately felt that the rhythm and atmosphere matched me perfectly.

What advice would you give yourself in your first month on the job?

Don’t be afraid of the information flow — trust yourself more. At first everything may seem overwhelming, but over time each puzzle piece falls into place, especially once real practice begins.

How do you usually start communication with a new partner? What’s important to understand in the first five minutes?

It’s ideal when both sides have time for a quick call — to meet, exchange expertise, and discuss all details and expectations for upcoming launches. We share the results we aim to see by certain deadlines, while the partner outlines their vision — which GEOs they want to run now and what conversion they expect.

For me, it’s important to understand how open the partner is, how willing they are to share details about their launch plans, and which approaches they intend to use. Our goal is always the same: find terms that are mutually beneficial.

How do you build trust with a partner to ensure productive cooperation?

Personal communication is key, and conferences help immensely. Face-to-face interaction allows you not only to discuss business but also to learn more about the person. Small details can significantly improve future communication and make it more trusting.

Sometimes one meeting is enough for the dialogue to become smoother, faster, and more efficient.

This personal contact becomes a bridge that simplifies any further work.

Are there cases when you need to give tough feedback? How do you do it while preserving trust and a good working relationship?

Yes, it happens — and in such situations I always rely on statistics and concrete data. Numbers speak for themselves, which keeps the conversation transparent, grounded, and efficient. We look at facts together and make decisions based on them.

Constructive feedback with clear recommendations often becomes the most valuable tool for mutual growth.

What personal communication rules help you maintain speed without sacrificing quality?

I follow several principles: be polite, listen carefully, ask the right questions, avoid interrupting, and clarify anything that may cause misunderstanding.

These simple rules help keep both the pace and the quality of communication high.

What energizes you outside of work, and how does it help in working with partners?

Anything connected to movement and social interaction: sports (three workouts a week), yoga, walking my dog, warm moments with family and friends.

Time spent outside work helps me recharge, stay balanced, and maintain my energy levels. Thanks to this, I remain attentive, calm, and ready for constructive dialogue with partners.

If not iGaming, then… who would you be?

As a child, I dreamed of becoming a flight attendant — I loved the atmosphere of travel and the feeling of being close to the sky.

Speaking of my current interests, I would probably choose marketing — maybe performance or targeted advertising. I’ve always been drawn to its dynamics and opportunities for creativity.

Name the Top-3 tools you can’t imagine an affiliate manager working without.

CRM systems and convenient communication channels

They structure daily workflow, simplify interaction, and help keep important details organized.

Monitoring dashboards and analytics tools

They make it possible to evaluate traffic quality, build reports, and make data-driven decisions.

Work devices & messengers

The backbone of daily communication — calls, quick discussions, approvals, and keeping constant contact with partners.

Phone, laptop, Telegram, and MS Teams are my essentials.

Join N1 Partners

To discuss a new launch, choose the right terms for your traffic, or test an offer, you can contact Daria directly.

N1 Partners provides everything partners need to stay ahead and achieve results: high-converting products, regular analytics with optimization recommendations, and full support from the team.

Become a partner: https://n1.partners/

N1 Partners is more than just an affiliate program. The company brings together 14+ casino and betting brands, operates in 10+ Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive conditions for top partners — CPA up to €700 and RevShare up to 45%.

More than 14,000 partners trust N1 Partners for its transparency, flexibility, and an approach where people and communication quality play a central role.

The post N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.