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2mee appoints Dragon’s Den contestant as Head of HoloAd
Brian Smillie JR successfully tamed the Dragons and is now breathing fire into powerful online influencer ad platform
He’s taken on the Dragons and come out on top, and now he’s taking on the role of Head of HoloAdTM at influencer brand platform, 2mee. Brian Smillie Jr is the latest member of the team and has been tasked with driving awareness of HoloAd among operators and affiliates.
Smillie JR is the founder of Beezer, a platform that allows anyone to create, distribute, manage and market their own app without requiring any technical skills. He took Beezer to BBC’s Dragons Den in what has become known as the toughest negotiation in the Den.
He tamed the Dragons, leaving the Den with a £125,000 investment from Peter Jones after an action-packed standoff. You can watch the pitch here.
In his new role as Head of HoloAd at 2mee, Smillie will be responsible for negotiating similarly successful deals with a range of affiliates and operator brands so that they can unlock the power of influencer marketing through HoloAd.
HoloAd puts the power of next-generation influencer brand marketing in the hands of affiliates and their operator partners. It allows publishers to create new advertising real estate, unlock additional revenue streams and take audience engagement to the next level.
For operators, it allows them to deliver brand ambassadors as hologram messages via their affiliate and publisher partners, creating unique channels to deliver brand narrative and acquisition messaging to wider audiences.
A HoloAd can be inserted anywhere on a website page or within an app. Messages can be launched from existing empty space or can sit on top of page content, both editorial and advertorial. This means it delivers 100% added value.
The early numbers being generated by HoloAd are unrivalled. The average engagement rate is surpassing 33% and for those who are already onboard, the conversions are massively exceeding expectations.
This unprecedented level of engagement is already leading to a large number of enquiries from affiliate publishers and operators.
James Riley, CEO of 2mee, said: “Brian is one of the most naturally talented negotiators out there having provided his skills in front of some of the biggest names in the business world. Brian joining 2mee as Head of HoloAd is therefore a major milestone for us.
“HoloAd is a game-changer, and with Brian onboard we will be able to make more affiliates and operators aware of what it can do for them. I’d like to welcome Brian to the team and look forward to working with him as we take HoloAd to the next level.”
Brian Smillie, Head of HoloAd at 2mee, added: “I am hugely passionate about technology and in HoloAd we have the future of influencer marketing in our hands. I look forward to connecting with affiliates and gambling operators to show them what a truly stand-out platform and product it is.”
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Booming Games
New Fish Tales Colossal Catch: Link & Loot Released by Booming Games
- Booming Games has launched Fish Tales Colossal Catch: Link & Loot, the latest game in the hit Fish Tales series
- The game boasts a 5×3 grid with 10 paylines, alongside a maximum win of 10,000x
- Players can unlock two exciting bonus features; free spins and the all-new Link & Loot
Booming Games, a top supplier of high-quality gaming content, has today released Fish Tales Colossal Catch: Link & Loot. Featuring a 5×3 layout with 10 paylines, offering high stakes with a top win of 10,000x a wager, this is the newest entry in Booming Games’ popular Fish Tales series.
Link & Loot is a brand-new function where players arrive and capture fish to win rewards. Participants who stock their barrel with fish to observe their haul increase and possibly reveal significant multiplier rewards. Connect symbols to form massive symbols; the larger the catch, the greater the reward!
Placed against a stunning tropical backdrop, adorned with palm trees, crystal-clear waters, and engaging animations, the game showcases a variety of Colossal Fish icons. These are capable of providing Mini, Minor, Major, and Grand awards.
To enhance the possibility of achieving a huge win, players can also activate eight Free Spins by revealing three or more Scatters.
Craig Asling, Director of Games at Booming Games, said: “Fish Tales Colossal Catch: Link & Loot is the ultimate underwater adventure, where every spin could land your biggest catch. The Fish Tales series has been a big hit with players across the globe. Now with the brand new Link & Loot feature with ‘colossal’ win potential, bonus features and vibrant visuals on offer, this latest iteration is an awesome addition to the existing lineup of games. Now is the time to get swept away in the fun!”
The post New Fish Tales Colossal Catch: Link & Loot Released by Booming Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Akshay Rajagopal
Fireplace Raises $1.5M to Build Institutional Trading Infrastructure for Prediction Markets
Fireplace, a professional trading terminal for prediction markets, announced a $1.5 million pre-seed round to bring institutional trading infrastructure to one of the fastest growing asset classes in history. The round was led by Frachtis, with participation from White Star Capital and several other notable VCs and Angel Investors, including Syndicate rounds on Legion and Echo.
Fireplace offers what prediction markets always lacked: a unified terminal that aggregates markets, liquidity, and execution across prediction market venues. Fireplace delivers real-time data, institution-grade execution, advanced charting, wallet, whale, and insider tracking, and discovery. Wallet technology and automations are powered by in-house Enclave Money infrastructure.
As prediction markets fragment across platforms and chains, Fireplace is being built to support cross-venue aggregation with smart-order-routing. Rather than forcing traders to manually compare prices and liquidity across venues, Fireplace will intelligently route orders when the same market exists in multiple places.
“Prediction markets are one of the most powerful financial primitives, but the user experience hasn’t caught up. Trading feels slow and information-poor, Fireplace fixes that by giving traders the fastest, most intelligent terminal,” said Sumer Malhotra, Co-Founder and CEO of Fireplace.
Prediction markets have exploded over the past year, becoming a core venue for macro-events, sports, crypto events, and elections. Despite this growth, tooling remains fragmented, slow, and information-poor.
Akshay Rajagopal, Co-Founder and CTO, added: “Prediction markets needed their own Bloomberg Terminal. Fireplace brings real-time infrastructure and execution that simply didn’t exist before.”
Fireplace sits above existing prediction markets, aggregating markets, traders, and liquidity into a single interface.
“Fireplace is building the professional interface that markets like Polymarket have been missing – the data, speed, and tooling that serious traders expect. This will unlock a new category for prediction markets, allowing pro-traders and institutions to participate in a new asset class,” said Xavier Meegan, CIO of Frachtis.
The post Fireplace Raises $1.5M to Build Institutional Trading Infrastructure for Prediction Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adventure One QSS
Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling
The Netherlands Gambling Authority (KSA) has imposed a penalty on Adventure One QSS Inc. for illegal gambling. Adventure One offers games of chance on the Dutch market under the Polymarket brand name, without a license. The KSA has called on Polymarket to cease its activities immediately. If it fails to do so, the company will be fined €420,000 per week, with a maximum of €840,000.
Polymarket has been frequently in the news in recent months, particularly regarding betting on the Dutch elections. Although Polymarket itself states that prediction markets do not fall under the category of gambling, the Netherlands Gambling Authority (KSA) has taken a different stance. After contacting the company about its illegal activities on the Dutch market, there has been no visible change, and the offering remains available. The Netherlands Gambling Authority therefore imposed this order, subject to a penalty. A turnover-related fine may also be imposed at a later date.
Ella Seijsener, director of licensing and supervision at the Netherlands Gambling Authority (KSA), said: “Prediction markets are on the rise, including in the Netherlands. These types of companies offer bets that are not permitted in our market under any circumstances, not even by license holders. Besides the social risks of these kinds of predictions (for example, the potential influence on elections), we conclude that this constitutes illegal gambling. Anyone without a KSA license has no business in our market. This also applies to these new gambling platforms.”
The post Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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