Latest News
2mee appoints Dragon’s Den contestant as Head of HoloAd
Brian Smillie JR successfully tamed the Dragons and is now breathing fire into powerful online influencer ad platform
He’s taken on the Dragons and come out on top, and now he’s taking on the role of Head of HoloAdTM at influencer brand platform, 2mee. Brian Smillie Jr is the latest member of the team and has been tasked with driving awareness of HoloAd among operators and affiliates.
Smillie JR is the founder of Beezer, a platform that allows anyone to create, distribute, manage and market their own app without requiring any technical skills. He took Beezer to BBC’s Dragons Den in what has become known as the toughest negotiation in the Den.
He tamed the Dragons, leaving the Den with a £125,000 investment from Peter Jones after an action-packed standoff. You can watch the pitch here.
In his new role as Head of HoloAd at 2mee, Smillie will be responsible for negotiating similarly successful deals with a range of affiliates and operator brands so that they can unlock the power of influencer marketing through HoloAd.
HoloAd puts the power of next-generation influencer brand marketing in the hands of affiliates and their operator partners. It allows publishers to create new advertising real estate, unlock additional revenue streams and take audience engagement to the next level.
For operators, it allows them to deliver brand ambassadors as hologram messages via their affiliate and publisher partners, creating unique channels to deliver brand narrative and acquisition messaging to wider audiences.
A HoloAd can be inserted anywhere on a website page or within an app. Messages can be launched from existing empty space or can sit on top of page content, both editorial and advertorial. This means it delivers 100% added value.
The early numbers being generated by HoloAd are unrivalled. The average engagement rate is surpassing 33% and for those who are already onboard, the conversions are massively exceeding expectations.
This unprecedented level of engagement is already leading to a large number of enquiries from affiliate publishers and operators.
James Riley, CEO of 2mee, said: “Brian is one of the most naturally talented negotiators out there having provided his skills in front of some of the biggest names in the business world. Brian joining 2mee as Head of HoloAd is therefore a major milestone for us.
“HoloAd is a game-changer, and with Brian onboard we will be able to make more affiliates and operators aware of what it can do for them. I’d like to welcome Brian to the team and look forward to working with him as we take HoloAd to the next level.”
Brian Smillie, Head of HoloAd at 2mee, added: “I am hugely passionate about technology and in HoloAd we have the future of influencer marketing in our hands. I look forward to connecting with affiliates and gambling operators to show them what a truly stand-out platform and product it is.”
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Bragg
Bragg Partners with Super Technologies to Power Ambitious Strategic Expansion
Bragg Gaming Group has revealed a strategic alliance with Super Technologies (“Super”), a prominent global entertainment technology firm that also manages Sports betting and iGaming brands, to offer Bragg’s complete range of content aggregation and delivery services. This agreement positions Bragg as a crucial execution partner, providing a reliable, scalable content operation for Super Technologies’ diverse brand and jurisdiction portfolio.
The collaboration enhances a relationship that started in 2020 and has already experienced successful launches in Brazil, Belgium, Romania, and most recently, Serbia. The contract aims to assist Super’s bold strategic growth initiative by facilitating quick access to high-quality content, alongside ensuring the essential technical and compliance preparations for challenging regulated regions. The strategic alliance greatly improves Super’s platform content offerings and compliance scope. The arrangement centers on providing enhanced-quality, market-tailored games and encompasses the supply of third-party, proprietary, exclusive, and custom content through the Bragg Remote Games Server (RGS) and the Bragg HUB content distribution platform. Additionally, Bragg’s FUZE
promotional, engagement, and gamification toolset will be further deployed across specific selected content.
Bragg’s RGS is authorized, certified, or recognized for providing casino games and various iGaming products in over 30 globally regulated gaming markets. The Bragg HUB content delivery platform, undergoing constant updates, presently offers more than 13,000 titles. Bragg’s content pipeline is driven by its internal studios, Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, alongside its “Powered by Bragg” partners, all dedicated to delivering distinctive, localized content for over 30 regulated markets.
Matevž Mazij, CEO of Bragg Gaming Group, commented: “We are excited to be selected as preferred partner to Super Technologies. This partnership is built to win, providing frictionless services, unified delivery and promotional solutions to their multi-brand ecosystem and unlocking stronger performance, lower costs, and faster execution. We are a leading specialist in regulated market gaming aggregation, ready to power every Super Technologies brand, everywhere.”
Maxim Verplanken, VP Product – Gaming of Super Technologies stated: “Our decisions always derive from our driven customer-centric mindset. Selecting Bragg as our preferred content Delivery Partner was a strategic choice driven by the diversity of their content provider portfolio, as well as the strong technical support and partnership mindset that they have demonstrated. Furthermore, this partnership reflects the depth of our entertainment ecosystem and underscores the high quality of Bragg’s products and its consistent ability to deliver fully compliant, market-leading solutions.“
The post Bragg Partners with Super Technologies to Power Ambitious Strategic Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Million Games Reveals Temple Treasure, a High-Stakes Adventure Slot with Hold & Win
Million Games is excited to unveil Temple Treasure, a thrilling adventure slot aimed at immersing players in an exciting expedition into the depths of a historic jungle temple. Filled with Hold & Win mechanics, a Bonus Pick option, and Free Spins, Temple Treasure guarantees thrilling excitement and legendary prizes.
Players will accompany daring adventurer Maya Stone as they traverse the sacred temple, discovering enchanting symbols, concealed artifacts, and significant rewards throughout their journey. Featuring a 5×3 reel configuration, 50 paylines, and a maximum payout of 10,000x the wager, Temple Treasure offers an extreme volatility experience that amplifies high-stakes action with significant winning opportunities.
The game includes three exciting bonus rounds, such as the Hidden Temple Bonus, where players gather Money Symbols to access the jackpot. The Enchanted Chests Bonus provides immediate-win multipliers for greater payouts. The Ancient Relic Free Spins feature changes the reels, combining reels 2, 3, and 4 into a gigantic Mega Symbol, enhancing the chances for big wins.
Thomas Nimstad, CEO of Million Games, shared his excitement about the release: “With Temple Treasure, we wanted to create a true adventure slot – one that captures the thrill of discovery and the excitement of high-stakes gameplay. The combination of Hold & Win mechanics and the Bonus Pick feature makes every spin a journey into the unknown, where hidden riches and legendary rewards await. We can’t wait for players to explore the temple and experience the excitement for themselves.”
The post Million Games Reveals Temple Treasure, a High-Stakes Adventure Slot with Hold & Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
accumulators
Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology
OpenBet, a global leader in betting and gaming technology, powered record-breaking volumes for World Sports Betting (WSB) during the 2026 World Sports Betting Cape Town Met, processing more than three times WSB’s typical daily activity with zero downtime.
The Cape Town Met is one of South Africa’s premier horseracing events, drawing intense traffic that tests platform performance. Less than a year after migrating to OpenBet’s unified technology stack, WSB demonstrated the resilience and scalability of its platform under extreme demand.
OpenBet’s Player Account Management (PAM) technology and sportsbook solution — phased in with PAM going live in February 2025 and the sportsbook in October 2025 — now underpin WSB’s enterprise-grade wagering infrastructure across both digital and retail channels. The integrated system delivers streamlined KYC, a unified wallet, accurate reporting and a robust compliance framework designed for South Africa’s regulatory environment.
Enhanced features available to WSB customers include 50-leg accumulators, partially redeemable free bets, advanced Telebet telephone betting and integrated pools betting for sports and racing through OpenBet’s advanced trading system.
“With the World Sports Betting Cape Town Met, we processed more than three times the usual volume with zero downtime, showcasing the strength and scalability of our technology,” said Runa Walia Desai, Chief Customer Experience Officer at OpenBet. “This milestone also extends our footprint into Africa, reinforcing our position across six continents.”
Warren Tannous, CEO of World Sports Betting, added that OpenBet’s modular solution gives the operator the confidence to expand its sportsbook offering and support increased user engagement while maintaining performance and compliance.
The post Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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