Asia
Iker Casillas signs with FUN88 as its brand ambassador ahead of the World Cup 2022
Iconic Spanish goalkeeper dons a new jersey as front-man for the leading Asian sportsbook operator, calling on fans to “Live Your Dream”
Football legend and World Cup-winning Spanish Captain, Iker Casillas, has taken his gloves off to become the official brand ambassador for Fun88, the powerhouse Asian sports betting operator, ahead of the FIFA World Cup 2022 in Qatar which runs from 20 November to 18 December.
This breakthrough partnership arrives three short years after FUN88 signed the late, great Kobe Bryant ahead of the FIBA Basketball World Cup. And, like Bryant before him, Casillas has been recruited to encourage fans to “Live Your Dream”, a resounding call-to-action tagline that echoes the best of FUN88’s brand values.
Consequently, the former goalkeeper, one of the game’s most outstanding players thanks to his inspirational leadership roles at Real Madrid and the Spanish national team, has undertaken to responsibly promote the transcendent values of competition and entertainment on the World Cup stage, giving greater visibility to the fun and social engagement the game of football can bring to diverse international audiences.
Casillas and FUN88’s combined goal is to enhance fan engagement around the game’s biggest tournament by creating fresh content and discovery opportunities for diverse audiences. This timely partnership is now set to drive deeper engagement amongst soccer supporters across the globe. Accordingly, Casillas now joins the likes of Robbie Fowler, Steve Nash and the much-missed Bryant in Fun88’s historic stable of superstars, all putting their shoulders to the wheel in building the brand’s global sports exposure.
FUN88 will continue its ongoing work to engage with fans across both mature and emerging Asia markets via a series of creative activations and promotions involving Casillas. The brand has also developed a popular presence on social media, where its myriad customers are already interacting through its feeds and forthcoming World Cup content, where many more will benefit from its competitions and premium prize giveaways.
This combined collaboration will also leverage an increasing number of dedicated local channels and promotional activities, all focused on acquisition and retention of a loyal audience both pre-game and in-play. After all, World Cup football is always a tent-pole event for operator performance and correlated marketing targets around long-term new-account acquisition.
A senior spokesperson welcomed FUN88’s new flagship ambassador: “We’re delighted to have signed Iker Casillas to our team as FUN88’s World Cup 2022 brand ambassador. Long story short, he is a leader and an inspiration to all, having made a peerless contribution to both club and international football.
“Unlike other goalkeepers known principally for their safe pairs of hands, Iker was always a natural entertainer on the field with his cat-like reactions and jaw-dropping shot-stopping regularly getting fans out of their seats. Accordingly, he and FUN88 are committed to achieving our goals in the most engaging and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the clearest-thinking minds in football – remember, Iker holds the record for the most clean-sheets in the Champions League and for Spain’s national team!
“FUN88 intends to harness this breakout partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We’re constantly looking for original ways to connect with our customers across digital channels and betting verticals as varied as sportsbook, eSports and casino. Iker is a dream fit for the energy and expertise that FUN88 is delivering across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”
Casillas, Spain’s most garlanded captain, added: “I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. It was a penalty-kick decision to commit for me, so live your dream with FUN88!
“In short, I’m energised to be joining a new squad at FUN88 and very grateful for being given the chance to act as their ambassador and public face across an electric World Cup program.”
While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.
FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.
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PG Soft, the world-class digital mobile games company, has been confirmed as the Title Sponsor of Global Game Connect 2026 (GGC), which will take place from 16–17 March 2026 at the prestigious Cinnamon Life venue in Sri Lanka.
Organised by HUIDU, Global Game Connect has quickly established itself as a key event within the iGaming industry. The conference brings together global leaders from across the sector, including platforms, operators, API integration providers, payment solution suppliers, and compliance specialists.
The sponsorship highlights PG Soft’s ongoing investment in emerging markets and its commitment to supporting the development of the industry at a regional level. With Sri Lanka identified as a strategic expansion market in 2026, the partnership strengthens the company’s brand presence while contributing to the continued growth of the country’s iGaming ecosystem.
As part of the agreement, PG Soft will receive prominent brand visibility throughout the event, including across promotional materials, exhibition entrance archway displays, and the registration area. The sponsorship also includes a comprehensive HUIDU advertising package, covering membership promotion, press exposure, and targeted digital marketing support.
Spanning two days, Global Game Connect 2026 will feature a forward-looking conference agenda covering a range of key industry topics. Discussions will explore emerging market trends, growth strategies, player data and analytics, regulatory compliance, as well as the evolving role of blockchain technology and artificial intelligence within modern gaming ecosystems.
A PG Soft spokesperson said:
“Global Game Connect 2026 provides an ideal platform to encourage meaningful discussions around innovation, regulation, and the future of the iGaming industry. Sri Lanka is becoming increasingly important as a regional iGaming hub, and we’re proud to support the event alongside HUIDU.”
The post PG Soft revealed as Title Sponsor for Global Game Connect 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.
Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).
The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.
Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.
The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.
The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Agilysys Inc
Winford Resort & Casino Manila Philippines Deploys Agilysys Hospitality Technology to Elevate Operations and Service
Agilysys Inc., a leading global provider of hospitality technology solutions, announced that Winford Resort & Casino Manila Philippines, has deployed Agilysys InfoGenesis POS to centralize food and beverage operations across 11 venues and integrate in real time with their Total Rewards System (TRS).
Located in Manila’s historic San Lazaro Tourism and Business Park, the 22-story integrated resort features 128 rooms and suites, multiple dining outlets, premium entertainment facilities and a full casino operation. To support this high-volume environment, Winford transitioned from legacy POS systems requiring manual processes to a fully automated platform aligned with the technology standards of Newport World Resorts.
With InfoGenesis POS, dining transactions now connect directly real time to guest loyalty and reward data through seamless TRS integration, improving transaction speed, billing accuracy and operational efficiency while delivering a more streamlined experience for guests and staff.
Since the deployment, Winford staff have noted the intuitive nature of the new system. Key benefits identified during training and initial use include:
• Intuitive Workflows: The system is easy for staff to navigate, significantly reducing training time and minimizing order errors.
• Integrated Rewards: Real-time synchronization with TRS eliminates manual workarounds, allowing guests to earn and redeem rewards effortlessly across the property.
Arman Reyes, Assistant Director of IT at Winford Resort & Casino, said: “Agilysys InfoGenesis POS stood out as the ideal choice for Winford Manila because of its flexibility, seamless integration with our systems, and real-time data insights. We wanted to replace our legacy software with a truly modern solution that is intuitive for our team, scalable for our operations, and agile enough to consistently deliver exceptional guest experiences. InfoGenesis empowers us to achieve greater efficiency and mobility across our property, helping us serve our guests better every day.”
Tony Marshall, Vice President & Managing Director for Agilysys Asia Pacific, said: “We are proud that Winford Resort & Casino Manila chose Agilysys InfoGenesis POS to be the backbone of their dining and retail transactions. InfoGenesis is designed specifically for complex, high-volume environments like Winford, ensuring exceptional performance even during peak times. By integrating POS with the resort’s loyalty ecosystem, the property is now able to deliver a more seamless and rewarding guest experience. This partnership underscores our commitment to providing cutting-edge solutions that drive efficiency and elevate the guest experience in the Asia-Pacific region.”
The implementation of InfoGenesis POS reinforces Winford Resort & Casino’s commitment to investing in best-in-class technology to maintain its position as a leading integrated resort destination and establishes a strong foundation for the future innovation and growth.
The post Winford Resort & Casino Manila Philippines Deploys Agilysys Hospitality Technology to Elevate Operations and Service appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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