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ComeOn.nl launch in the Netherlands with Bragg Gaming’s turnkey iGaming platform

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ComeOn.nl announced going live in the Dutch market with Bragg Gaming Group’s (“Bragg”) full turnkey Player Account Management (PAM) iGaming platform and content.

ComeOn.nl launched at the end of October, with Bragg’s comprehensive PAM iGaming platform including the Bragg Hub distribution platform and FUZE™ promotional tools, complemented by player and payment management, customer relationship management (CRM), content management services (CMS) and integrations with all Dutch-specific entities and databases required by the market’s regulatory framework. ComeOn.nl, focus on a compliant-product first strategy focuses on a player centric approach for a safe and top-tier entertainment experience. The fundamental strengths and industry experience of ComeOn.nl powered with Bragg’s technology provides the platform for a strong start for the offering in the market.

ComeOn.nl customers in the Netherlands will be able to enjoy Bragg’s online slots and live casino games, delivering a wide breadth of aggregated third-party content, as well as proprietary games and exclusive content from their partner studios. Additionally, the Bragg-powered package manages all marketing services for ComeOn.nl including the segmentation, conversion, retention and reactivation of players using the most advanced tools available in the industry.

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The thriving partnership between ComeOn.nl and Bragg in the Dutch online market maintains both parties ongoing successful execution of their market and customer growth initiatives. Braggs market-leading flexible and powerful products and services continue to demonstrate their strong position to meet the needs of the industry.

Eelco Paul ten Broeke, Country Manager at ComeOn.nl, said: “The Netherlands represents a key market for us in which we have joined forces with Bragg. As we saw with our exceptional start of operations, by working with Bragg’s experienced team and technology we are favourably positioned to stand out in the market and to continue to grow as we deliver stand-out brand experiences in a safe gaming environment to the Dutch player. We operate to high standards at ComeOn.nl so it’s perfect for us to partner with a supplier that holds similar values as us. Bragg’s PAM provides a comprehensive and efficient springboard for our Dutch business which will only add further diversity and depth to our brand offering.”

Chris Looney, Chief Commercial Officer at Bragg, said: “ComeOn! is a leading international casino brand that is well known for providing online players in multiple markets with a great gaming entertainment experience. We are pleased to see the relationship go from strength to strength with such a highly regarded operator to address a market where we have already achieved strong early success.”

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Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025

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Soft2Bet, a leading provider of iGaming turnkey solutions, is proud to have been shortlisted in six categories, including the prominent ‘European Software Provider’ and ‘European ESG Initiative of the Year.’

In addition to these accolades, three Soft2Bet brands, which operate across B2B and B2C verticals under 13 licenses, also secured nominations in several categories:

  • Betinia: Nominated as The Nordics and Baltics – Rising Star for its innovative online sportsbook and casino offerings, featuring competitive odds and an extensive range of betting markets designed to captivate its growing audience.
  • CampoBet: Contending for the prestigious Nordics and Baltics – Operator of the Year award, reflecting its comprehensive platform and dedication to serving the needs of betting enthusiasts in Denmark and beyond.
  • se: Receiving dual nominations for The Nordics and Baltics – Rising Star and Nordics and Baltics – Operator of the Year for its focus on mobile-first design, smooth user experience, and diverse selection of live casino and sports betting options.

Oksana Tsyhankova, Soft2Bet’s CMO, commented: “Our brands’ strong performance throughout the year has been highlighted by key industry awards, reaffirming our success in localisation and delivering exceptional results in every market we serve.”

The EGR Europe Awards are among the most prestigious in the industry. They celebrate innovation, operational excellence, and exceptional contributions. This year’s nominations reaffirm Soft2Bet’s reputation as a leader in performance and innovation while emphasizing its commitment to sustainability and responsible gaming.

 

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About Soft2Bet

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and has over 14 global licences.

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DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP

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DevilFish Poker, the pioneering creator of the free-to-play social community poker game, proudly announces its strategic partnership with EvenBet Gaming to develop cutting-edge social poker software.

The DevilFish Social Poker brand has witnessed remarkable growth over the past two quarters of 2024, fuelled by the resurgence of social-based Web3 poker on a global scale. Current industry statistics indicate that the social free-to-play market is valued at $8 billion and is projected to expand by over 8% annually. The alliance with EvenBet Gaming, a leader in poker software innovation, positions the DevilFish brand to accelerate their reach across multiple international markets.

JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, confidently stated, “The growth of social poker and free-to-play models has been undeniable in recent years. We are witnessing a revitalization of interest in poker from a diverse range of digital natives eager to engage in community gameplay and the latest Web3 innovations—such as avatars, skins, traits, NFTs (non-fungible tokens), and digital ownership.

Our brand is uniquely positioned, enriched by its legacy in the online poker scene and its association with the late David A. ‘Devilfish’ Ulliott, a member of the WSOP Poker Hall of Fame. Our highly engaged community represents the next generation of social poker players and followers across social media and community platforms like Discord, X and Mastodon.

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Selecting EvenBet Gaming as a strategic partner was a critical and confident choice; they possess a deep understanding of the synergy between traditional poker, social poker, and Web3/Crypto features, allowing us to deliver unique, innovative digital products for our poker brand throughout 2025.”

Dmitry Starostenkov, CEO of EvenBet Gaming, expressed, “DevilFish embodies a powerful brand narrative within traditional online poker, and we are inspired by how the team is reimagining this digital-first/Web3 product experience.

From the ground up, JJ and his team have successfully built an engaged community and revitalized the gaming franchise for today’s digital players—those who have evolved with social media, crypto, gamification, and digital asset ownership. Our vision, like DevilFish is global, and my mission is to expand our poker software innovation and platform, and support JJ and his team execute their global plans, for category dominance.”

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Compliance Updates

Booming Games Receives Danish License Approval

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Booming Games, a rapidly expanding provider of iGaming content, has successfully secured a Danish Gambling Authority (Spillemyndigheden) license, marking a major milestone in the company’s efforts to broaden its presence across Europe.

Booming Games has officially secured its B2B gaming license from the Danish Gambling Authority (DGA), enabling the company to supply its renowned content to licensed gambling operators across Denmark. Danish players can now enjoy popular titles such as Burning Classics, TNT Bonanza, Cash Pig, Buffalo Hold and Win Extreme, and Gold Gold Gold.

This achievement marks a significant milestone in Booming Games’ strategic expansion into the European market. By obtaining the DGA license, the company strengthens its position as a leading iGaming content provider and unlocks new opportunities within the region. With the Danish license complementing its existing portfolio of certifications, Booming Games is poised to deliver outstanding gaming experiences to players throughout Europe.

Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We are excited to announce the acquisition of our full Danish B2B gaming license. This milestone further expands our presence in the fast-growing Danish market. It positions us to leverage our strengths and enhance our product portfolio to meet our customers’ needs better.”

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