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Stride launches challenger platform to drive participation in horse racing ownership and wider fan engagement in the sport

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Backed and developed by SportCaller founders, new syndication platform for racing outlines next-gen features and streamlined admin & comms from one responsive digital hub


Stride, the next-generation horse racing platform that truly democratises Flat racehorse syndication and deepens the ownership experience, has been launched to bring new levels in value and engagement for key stakeholders who represent the lifeblood of the sport.

Stride plans to become the premier racing communications platform that both centralises and optimises communications between syndicate owners and their respective horses, trainers, stable support staff, jockeys and racecourses. Its aim is to support, illuminate and enrich the experience of owning a thoroughbred on the journey from the purchase ring to the winner’s enclosure.

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The Stride team brings together a host of familiar faces and heavy hitters from the domains of sport, racing, betting and fan-engagement technology for a clearer take on fractional ownership that delivers increased engagement against the backdrop of a progressively homogenised digital-management landscape for horse racing.

Cillian Barry and Eugene Cosgrove, founders of SportCaller – the market-leading free-to-play sports games supplier whose cornerstone clients and games were horse racing-focussed – take the reins as Chairman and Head of Product respectively, while veteran COO Donal Browne has been recruited to steward day-to-day business operations for a venture whose horses will initially be placed with Group 1-winning trainer Joseph O’Brien, whose talented string is housed at picturesque Piltown in County Kilkenny, Ireland.

However, Stride’s CEO and prime mover is former Munster and Leicester rugby star Johne Murphy, who has proven his equine and syndicate management muscle in recent years with the formation of both Rugby & Racing and Thoroughbred Racing Syndicates, the latter also attached to the O’Brien yard, whose successful track record for buying and selling equine talent and exploiting a primed bloodstock market created a dream foundation on which to build Stride’s subsequent flagship brand.

As an eloquent case in point, the business sold five of the six horses which were bought to race on the Flat in 2021 for close to seven figures, giving backers a 27% return on their investment. Stride is also part of the Techstars Sports Accelerator, a global network that assists entrepreneurial ventures in succeeding over the long-term. Founded in 2006, Techstars has now invested in more than 3,000 companies and today has a market cap of $75 billion.

Murphy continues in his multi-faceted role, also acting as Stride’s spokesperson and a passionate rudder for both thoroughbred and syndicate recruitment.

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Murphy commented: “Stride is more than a responsive platform for buying and selling shares in elite-level racehorses. It’s also a way for racing to reconnect, engage and retain its most vital stakeholders: passionate owners who support the sport through times good and bad. Our fractional ownership model readily articulates the merits over micro-ownership and its associated cautionary tales, and also enables our members to choose a portfolio of racehorses that elevates enjoyment and mitigates downside at a challenging economic time across most sectors. Investors can now research, buy, manage and watch their stable of syndicated thoroughbreds at a fraction traditional ownership spends, with zero hidden costs or clawbacks. The price you pay for your share in the syndicate is the sole fee you’ll ever be asked for.

“But our unique Stride platform and its underpinning technology is also here to help owners seamlessly experience racehorse ownership at the click of a button, wherever their busy lives take them on the map. That can mean anything from what you’d expect in the simple joys of sharing the risk with friends and enjoying the raceday thrills and spills; to what you might not in the form of enhanced stable-engagement tools, or regular re-evaluations for profitable resale opportunities. No-one’s got a keener eye for acquiring and training top-class talent than Joseph, so we can’t wait to see how our first syndicated fare over the 2023 season ahead.”

“Stable visits and racecourse privileges are par for the course, alongside the clubbable craic with your family, mates and members. But it’s a long time between drinks in racing! And in racehorse ownership there should be so much more to enjoy, evaluate and benefit from experientially and analytically. Stride is the fluctuating portfolio you won’t want to put down – and the one your friends and colleagues actually want to hear about!”

Cillian Barry, Stride Chairman, added: “Having seen what Johne and Joseph achieved with their first round of syndicates, it’s a thrill to combine their passion and equine acumen for Stride with our own technical know-how around proprietary technology platforms and improved engagement. Eugene and I are already enjoying getting back to our shared first love of racing – remember, SportCaller was initially named RaceCaller!

“Stride’s next-generation informational and experiential platform already includes an array of management, administration and engagement features whose quality and variety set it apart from its rivals who have to date benefitted from a niche sector which has been slow to adopt transformative technology and the latest techniques in social engagement. We naturally aim to build on that over the coming 12 months, fostering a best-in-breed intuitive digital hub, whose array of audiovisual, editorial and data outputs will take members closer to the action than ever before. Whether your horse is fighting out a high-octane finish at the track or enjoying a well-deserved roll in the hay with the stable cat, we’ll capture and communicate it all.”

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Stride’s unique operating model:

Stride purchases unraced yearlings and two-year-old breeze up horses in a price bracket from €25,000 – €150,000. This means Stride horses cover every maiden option in Ireland, facilitating multiple runners and accompanying racecourse engagements throughout the season, and granting syndicate members multiple selling points over the year. Stride typically sell shares in syndicates of between 2-6 horses. These syndicates are comprised of horses throughout the aforementioned price range. The intention is to sell within 12 months of purchase and profits returned to owners. While there are no fixed amounts for syndicate investment, a 5% investment in one syndicate would usually range from €5,000 to €50,000. The price you pay for your share in the syndicate is the only fee members pay.

 

The Stride platform’s features and tools include but are not limited to:

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  • Website, social media feeds & mobile app-centralised comms (soon to debut in the App Store)
  • Syndicate management & updates (direct from both trainer and work riders)
  • Yard tours and live stable-cams
  • Profile pieces (from top trainers and jockeys to key stable staff)
  • Gallops videos
  • Racecourse workouts
  • Equine interest videos (your horse, its education, its stablemates, unpacking their unique characters and idiosyncrasies)
  • Equine welfare (tracking and ensuring your horse’s wellbeing)
  • Easy-access group chat interaction and networking with other syndicate members
  • Race preview and reviews
  • Ratings, timings, form and results
  • Early entries, declarations and race-shape criteria
  • Up-to-the-second betting data and odds
  • Live low-latency raceday streaming
  • Breeding prospects / resale opportunities

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ELA Games Partners With Superbet to Expand Offerings in Serbia

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ELA Games, an innovative game development studio, announces its strategic partnership with Superbet, a tech and entertainment company operating in various key markets across the globe.

Founded in 2008, Superbet’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries. The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.

As part of the collaboration, Superbet will host various ELA Games titles on its Serbian platform, including creative, award-nominated Joker Winpot, high-quality designed It’s Shark Time 2, and renowned classic slot Flame Fruits Frenzy. Players in the region will have access to a diverse portfolio of games that prioritize visual quality, unique gaming experiences, and fun. ELA Games’ titles have a history of commercial success for operators due to their casino-centric features that boost growth metrics such as player acquisition and retention, GGR, and more.

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Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the partnership: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia. We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”

Tanja Nauparac, Country Manager, Superbet Serbia, also commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering.

ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”

ELA Games continues to grow into one of the premier game development companies, balancing operator-friendly performance with exceptional player experiences. As the studio’s portfolio develops, platforms like Superbet will have more content to ensure its player base remains active, loyal, and satisfied.

The post ELA Games Partners With Superbet to Expand Offerings in Serbia appeared first on European Gaming Industry News.

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EGTs RK6C roulette with a first-ever installation at Volcano Casino in Montenegro

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EGT’s RK6C roulette made its debut on a global level. The product was installed at the sophisticated Volcano Casino in Ulcinj, Montenegro, earlier this month.

We are very happy that the first installation of RK6C was accomplished here,” said Milen Dimitrov, Director of EGT’s office, responsible for Croatia, Montenegro, and Slovenia. “We have a long-term, fruitful cooperation with the operator, which we have now strengthened once again. This roulette has enormous potential to become a favorite of the casino’s customers and the results it has demonstrated so far are eloquent testimony.”

RK6C is the latest member of the company’s portfolio of ETG solutions. Standing out with a sleek design featuring 6 play stations and numerous advanced features, including dynamic LED lighting and engaging sound effects, it provides players with a state-of-the-art gaming experience. Guests of the establishment enjoy unparalleled comfort while trying their luck with Blue Power HD and Green Power HD multigame mixes, containing some of EGT’s well-known slot titles combined with widely preferred multiplayer games such as Baccarat, Blackjack, European, and American Roulette.

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Adi Plakalo, Chief Executive Officer, Vezuv d.o.o., highly appreciated the product’s performance. He stated: “Having in mind the great popularity that EGT’s slot games and cabinets from General, Phoenix, and General Series have gained among clients on all our casino floors, we had very high expectations for the RK6C. It not only met, but even exceeded them. That is why, next month, another roulette of this model will be available at one of our other locations. We are also considering more installations in the future.”

The post EGTs RK6C roulette with a first-ever installation at Volcano Casino in Montenegro appeared first on European Gaming Industry News.

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Premier Bet expands partnership with Logifuture by launching Simulate across Africa

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Premier Bet & Partners, one of Africa’s most established online gambling brands, has now integrated Logifuture’s Simulate, further expanding its ongoing relationship with the provider.

Following the successful rollout of Zoom Soccer last year, Simulate is the next step in Premier Bet’s adoption of Logifuture’s portfolio across African markets.

This latest launch strengthens the collaboration between the two companies and brings new levels of entertainment to Premier Bet & Partners customers across the continent.

Simulate brings a fresh layer of engagement to sports betting by allowing users to instantly simulate the outcome of their betslip using the same real teams, events, and markets – without the waiting time of real matches.

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The result is instant action, instant results, and instant fun, all of which combine to enhance the classic sportsbook experience.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Simulate is about innovation and answering players’ demand for instant fun. By creating an additional layer of excitement around the standard betting journey, we are bringing something truly new to users while strengthening Premier Bet’s offering.”

The launch of Simulate highlights the growing collaboration between Premier Bet and Logifuture while underscoring a shared focus on innovation. With further launches planned, the aim is clear: deliver 24/7 engaging iGaming experiences for players across Africa.

Karen Hope, Chief Operations Officer at Premier Bet & Partners, said: “Following on from the successful launch of the Zoom product, Simulate was the next logical step to provide our players with new options for instantly betting on their preferred events. Taking the live odds from real matches is a game changer in Virtual Games, adding even more instant excitement and fun to our customers’ betting experience.”

Logifuture will be exhibiting at SBC Lisbon 16-18 September 2025 on Stand C50 in Hall 3.

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Please get in touch with James McMath if you would like to interview Logifuture CEO Vincenzo Rocco in-person at the Summit, or another member of the senior leadership team.

The post Premier Bet expands partnership with Logifuture by launching Simulate across Africa appeared first on European Gaming Industry News.

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