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SPORTRADAR TO BOLSTER KINDRED GROUP’S CUSTOMER ACQUISITION WITH AD:S PAID SOCIAL
Sportradar has announced a new agreement with Kindred Group for the provision of paid social media advertising to boost customer acquisition through its ad:s multi-channel performance marketing platform.
Under the terms of the deal, the sports technology company is helping the global digital entertainment brand to grow its customer base and increase the effectiveness of its advertising spend by optimising social media as an acquisition channel.
Sportradar’s ad:s paid social advertising solution enhances Kindred’s ability to effectively target and acquire customers across social media, through deeper understanding of online behaviours and the delivery of relevant, real-time content based on individual interests.
The company’s proprietary technology automatically generates hundreds of thousands of personalised adverts, allowing three of Kindred Group’s flagship brands, 32Red, Unibet and VladCasino, to send more effective messages directly to sports fans and bettors across the Meta platforms of Facebook and Instagram.
Florian Geheeb, Global Director Advertising Sales, at Sportradar said: “Sportradar has enjoyed a productive partnership with Kindred Group, and today’s deal underscores our commitment to continuously deliver the best possible products and services to the top names in betting and gaming. An effective social media advertising strategy is essential for sustainable customer growth and must deliver strong return on investment; our ad:s paid social service will help Kindred Group realise this potential.”
Elen Barber, Chief Marketing Officer at Kindred Group said: “By leveraging Sportradar’s AI-led technology, Kindred will enhance the relevancy and personalisation of social media advertising across a number of regions, boosting our creative delivery capabilities and improving marketing campaigns’ time-to-market.”
Utilising artificial intelligence and machine learning technologies, and 20 years of data expertise, Sportradar has developed the leading paid social media advertising solution in the betting and gaming industry. With more than three billion people worldwide actively engaging with social media each month, sports betting operators are increasingly recognising the significant customer acquisition potential of paid social advertising.
Sportradar’s ad:s end-to-end paid social media advertising service includes campaign management, measurement tools that optimise performance in real time, and automated creative production featuring the latest fixtures and odds. Sportradar’s market-leading product is supported by a team of expert channel strategists and has been shown, in a private study, to increase purchase intent and drive significant return on advertising spend of up to 450%.
The deal is an expansion of an existing agreement Sportradar has with Kindred Group to supply the company with its market leading portfolio of betting products and services including live streaming of sports events, virtual betting solutions, and engagement tools such as live match trackers.
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The Chinese New Year settles over Asia, setting the stage for a new chapter in affiliate marketing. Meet Jinero, a performance-driven affiliate program built to bridge global ambition and local expertise.
At the heart of Jinero stands JINJI, the six-armed lucky cat. A guardian of momentum and prosperity, JINJI symbolizes many hands guided by one shared intention. Rooted in Asian tradition and reimagined for the modern, digital world, JINJI reflects Jinero’s belief that the strongest success is built together — with patience, intention, and trust.
“Jinero was created as a golden gateway for affiliates who want to grow in Asia with confidence,” commented the Jinero Team. “Our goal is to turn deep regional understanding into consistent, sustainable performance. We focus on removing uncertainty and leaving partners with clarity, structure, and results — the pure mathematics of success. In our view, fortune is not something you wait for — it’s something you build through strong relationships and consistent action.”
Among the first brands to join Jinero is Longfu88, a premium online casino inspired by Asian heritage and designed for players seeking depth, loyalty, and long-term value.
Guided by the Golden Dragon and his graceful companion, Longfu88 blends timeless symbols of prosperity with modern online entertainment across slots, live casino, and sports betting. Built on the pillars of Loyalty and Luck, the brand invites players into a world where progress and commitment are generously rewarded.
At the core of Longfu88 is a 25-level VIP system, one of the most comprehensive loyalty structures in the market. Each level unlocks exclusive rewards, bonuses, and recognition, transforming long-term player engagement into lasting value. Supported by intuitive design, personalised experiences, and stellar gamification, the platform is fully localised for Asian markets and aligned with regional celebrations.
To celebrate this new beginning, Longfu88 welcomes players with a generous Chinese New Year bonus. Inspired by the tradition of red envelopes and New Year blessings, this time-limited offer is presented as a gesture of goodwill and trust.
The Chinese New Year reminds us that fortune favors those who step forward with purpose. With Jinero, affiliates are invited to walk a new path — guided by respect, cultural understanding, and shared ambition across Asia.
You do not have to be great to get started, but you have to get started to be great — drive traffic to Jinero and start promoting Longfu88 today!
To celebrate Chinese New Year, CT Interactive has introduced a festive slot collection inspired by symbols of luck, prosperity and celebration.
The lineup includes Celestial Dragon, Dancing Dragons, Fire Egg, Celestial Rules, Fortune Fish, Fire Lord, Kingdom Treasures, Mighty Moon, More Dragons and Lord of Fortune, each designed to immerse players in the spirit of the holiday.
The celebration is highlighted by the debut of Red Bird and Golden Dragon, featuring Wild and Scatter symbols, Free Games and Extra Wins. With medium volatility and a max multiplier of 2000x, the title is well suited for casual players.
“Our Chinese New Year collection blends traditional Chinese symbols with attractive mechanics. Built on our proven math models, the games deliver rewarding play and a festive atmosphere with every spin,” said Dimitar Nikolov.
The post CT Interactive Launches Festive Slot Collection for Chinese New Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Rank Group has appointed Cliff Baty as its interim Chief Financial Officer, effective February 23, 2026.
Cliff is a highly experienced CFO with deep expertise in strategic and financial planning, investor relations, financial controls, international business operations and stakeholder management, built across listed leisure and gaming businesses.
Cliff was appointed CFO of Manchester United plc in 2016, a position which he held for over 8 years, until 2024. Prior to that he was CFO of Sportech plc from 2013 to 2016, an appointment which followed an 8 year period as Financial Director of Ladbrokes plc.
The post The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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