Latest News
SPORTRADAR TO BOLSTER KINDRED GROUP’S CUSTOMER ACQUISITION WITH AD:S PAID SOCIAL
Sportradar has announced a new agreement with Kindred Group for the provision of paid social media advertising to boost customer acquisition through its ad:s multi-channel performance marketing platform.
Under the terms of the deal, the sports technology company is helping the global digital entertainment brand to grow its customer base and increase the effectiveness of its advertising spend by optimising social media as an acquisition channel.
Sportradar’s ad:s paid social advertising solution enhances Kindred’s ability to effectively target and acquire customers across social media, through deeper understanding of online behaviours and the delivery of relevant, real-time content based on individual interests.
The company’s proprietary technology automatically generates hundreds of thousands of personalised adverts, allowing three of Kindred Group’s flagship brands, 32Red, Unibet and VladCasino, to send more effective messages directly to sports fans and bettors across the Meta platforms of Facebook and Instagram.
Florian Geheeb, Global Director Advertising Sales, at Sportradar said: “Sportradar has enjoyed a productive partnership with Kindred Group, and today’s deal underscores our commitment to continuously deliver the best possible products and services to the top names in betting and gaming. An effective social media advertising strategy is essential for sustainable customer growth and must deliver strong return on investment; our ad:s paid social service will help Kindred Group realise this potential.”
Elen Barber, Chief Marketing Officer at Kindred Group said: “By leveraging Sportradar’s AI-led technology, Kindred will enhance the relevancy and personalisation of social media advertising across a number of regions, boosting our creative delivery capabilities and improving marketing campaigns’ time-to-market.”
Utilising artificial intelligence and machine learning technologies, and 20 years of data expertise, Sportradar has developed the leading paid social media advertising solution in the betting and gaming industry. With more than three billion people worldwide actively engaging with social media each month, sports betting operators are increasingly recognising the significant customer acquisition potential of paid social advertising.
Sportradar’s ad:s end-to-end paid social media advertising service includes campaign management, measurement tools that optimise performance in real time, and automated creative production featuring the latest fixtures and odds. Sportradar’s market-leading product is supported by a team of expert channel strategists and has been shown, in a private study, to increase purchase intent and drive significant return on advertising spend of up to 450%.
The deal is an expansion of an existing agreement Sportradar has with Kindred Group to supply the company with its market leading portfolio of betting products and services including live streaming of sports events, virtual betting solutions, and engagement tools such as live match trackers.
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Danielle Calafato CCO at Gaming Corps
Gaming Corps signs distribution deal with Elantil
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In-demand provider’s content now available to operators powered by the innovative iGaming platform
Gaming Corps, a publicly-listed game development company based in Sweden, has agreed to add its portfolio of games to the marketplace of cutting-edge platform provider, Elantil.
Under the deal, Gaming Corps’ full suite of games will be integrated into the Elantil platform and made available to operators using its sophisticated technologies to power their online casinos.
Gaming Corps has developed in-demand games in Slots, Multiplayer Games, Table Games, Plinko and its proprietary Smash4CashTM titles.
This ensures operators can target the largest audience of players, meeting all preferences from classic slots and video slots to non-traditional formats.
Just some of the titles now available to operators powered by Elantil include the super popular 3 Pigs of Olympus, recent release, Anubis V Horus: Twin Titans and the trademarked Piggy Smash 2.
The partnership between Gaming Corps and Elantil brings together two innovative companies leveraging the latest technologies to deliver superior products and experiences.
Elantil has reimagined how platforms should work from the ground up, being fully modular and extremely agile.
Its crypto-native platform equally supports regulated markets, features multi-wallet and multi-active bonus capabilities and offers speedy supplier integration.
Built for customers with big ambitions and technical expertise, Elantil is the alternative to clunky, monolithic systems that slow down progress.
Danielle Calafato, CCO at Gaming Corps, said: “This is an important partnership for us, putting our growing portfolio of content in front of high-calibre operators looking to offer their players a superior experience.
“Each of our games, whether a casino slot, table game, multiplayer game, plinko title or one from our Smash4Cash series, has been designed to put players on the edge of their seats and deliver the fun and thrilling experiences they are seeking.
“Titles from our Smash4Cash series allow operators to offer something a little different and are performing incredibly well in markets across the world – so too are our plinko titles as the demand for non-traditional content continues to rise.
“Of course, our core slots and table games offering provides both quantity and quality, allowing operators to add value and value to their lobbies.”
John Debono, CTO at Elantil, added: “Gaming Corps has emerged as a must-have provider for operators, and we are delighted to have integrated its entire portfolio into our platform.
“Our operator partners are always looking to keep their lobbies fresh with new content, and in Gaming Corps, we have a provider whose portfolio covers a wide range of formats and with plenty of firm player favourites in the mix.”
The post Gaming Corps signs distribution deal with Elantil appeared first on European Gaming Industry News.
Conferences in Europe
Frogo: Real Time Fraud Prevention at SiGMA Rome
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This November 4-6, Frogo invites you to stand #1047 at SiGMA Rome – where everyone will have the chance to see how our next-generation fraud prevention platform helps businesses stay one leap ahead of every threat in real time.
At SiGMA Rome, Frogo – a RedCore’s brand – will be on-site to present how its intelligent tools, from device fingerprinting and AI-powered scoring to graph-based forensics, work together to deliver instant visibility into user behavior and fraud patterns. Frogo empowers companies across iGaming, e-commerce, fintech, and beyond to detect anomalies, respond in real time, and protect their profits with confidence.
But Frogo’s appearance in Rome isn’t just about technology – it’s about redefining how businesses approach risk in a world where threats evolve every minute.
“Fraud doesn’t wait and neither do we,” says Frogo CEO Volodymyr Todurov. “Our goal is to make fraud prevention not just smarter, but simpler. We want to show how companies can shift from chasing fraud to predicting it and even turning those insights into profit.”
Visitors to the Frogo stand will be able to explore the platform’s all-in-one environment, designed to centralize everything anti-fraud teams need – from automated scoring policies to AI-powered insights and dynamic rule management.
Where to Find Frogo
Frogo will be present at stand #1047, ready to connect with businesses that want to take control of risk, automate their processes and strengthen customer trust without slowing down operations. Whether you’re looking for a scalable solution or just exploring what’s next in fraud prevention – Frogo’s team is ready to meet you.
About Frogo
Frogo is a next-generation anti-fraud product built for companies that take fraud seriously. With solutions combining device fingerprinting, AI-powered scoring and forensic-level analysis, Frogo empowers teams to detect smarter, respond faster and act with confidence.
The post Frogo: Real Time Fraud Prevention at SiGMA Rome appeared first on European Gaming Industry News.
CommsHub
Simplifying Connections: Meet Communications Hub at Rome
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Meet Communications Hub (CommsHub) in Rome, Italy – November 4-6 at SiGMA stand#𝟭𝟬𝟱𝟳𝗚 with its cutting-edge communication management platform.
Developed by industry experts and now operating as a standalone brand within the RedCore business group, Communications Hub brings together a complete suite of tools – from SMS to flash calls and alpha name registration – all under one interface.
Reimagining Communication Management
In today’s fast-paced digital world, businesses can’t afford to lose time or messages. Communications Hub streamlines every stage of communication management – from onboarding of new service providers to real-time performance analytics – helping companies save resources and boost efficiency.
At its core, the platform simplifies complex integrations, offering: 75 % faster onboarding, smart routing and backup mechanisms, advanced analytics and flexible communication control.
What’s waiting for you at our booth? Live demo, case studies tailored to your stack, networking with our experts, giveaways and a few surprises.
Built for Businesses That Move Fast
From iGaming and affiliate marketing to fintech, e-commerce and digital agencies, Communications Hub is designed for industries where communication speed, reliability and insight make all the difference.
“We created a Communications Hub to make communication management effortless,” said Viktoriia Yefimenko, CEO of Communications Hub. “Our platform is the result of years of expertise and one clear goal – to make integration smooth, delivery reliable and results measurable. Communication shouldn’t be complicated. It should simply work.”
See CommsHub Live in Rome
Visitors to the event in Rome will have the exclusive opportunity to experience Communications Hub firsthand, explore the platform’s unique capabilities and meet the team behind it. Meet Communications Hub at stand #𝟭𝟬𝟱𝟳𝗚
The post Simplifying Connections: Meet Communications Hub at Rome appeared first on European Gaming Industry News.
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