Latest News
ThePOGG and BetBlocker are Proud to Announce the Launch of the Responsible Gambling Directory – Supporting Vulnerable Players Worldwide
It is with immense pride, and after an incredible amount of work, that Betblocker.org and ThePOGG can announce the arrival of the Responsible Gambling Directory (RGD). This incredible resource is a master index of the different organisations – free and commercial – around the world that can offer help and support to those experiencing gambling related harms. The RGD is supremely easy to navigate via its 6 master categories: Phone Lines, RG Information, Blocking Gambling, Support Groups, Therapy and Emergency Help. Geotargeting ensures that the user is only able to view those organisations that can actually support them from their country of residence meaning their pathway to help is a direct one.
A growing frustration at the lack of a central resource of support mechanisms for those with gambling addiction issues led to the co-development of the RGD by BetBlocker – the responsible gambling charity – and ThePOGG.
Most industry experts agree on the fact that blocking softwares – such as that offered free to all be BetBlocker – are vital in bringing about recovery – but fresh insight is highlighting the fact that they work most effectively as part of a raft of support measures. BetBlocker intends to give those with problem gambling tendencies links to all means of support out there so that they are able to take back control of their lives. The RGD is giant hub for these links.
We were interested to hear more on the RGD project from BetBlocker Trustee, Duncan Garvie.
“The Responsible Gaming Directory has been a vast undertaking due to the global scope of the data involved. We simply would not have been able to bring this to a successful conclusion without assistance from the team at ThePOGG.com.
We are delighted that we are able to create the RGD to help those with gambling addiction issues find the right type of support for them, with ease. Some players will merely require information on how to pre-empt problem gambling behaviours whilst others will be in the midst of a crisis precipitated by their addiction – regardless – the RGD will lead them to the appropriate category of help in the country in which they are resident.”
BetBlocker is now at the stage of offering the use of their resource to other institutions who have a need for it. There is no other tool like this out there and so it is invaluable to those organisations that take safer gambling seriously. The BetBlocker team is most willing to build unique branded versions of their tool for any charity, non-profit, public educational institution or regulatory entity wishing to aid their users by making it clear to them just how many problem gambling support mechanisms are out there providing support.
Should any commercial enterprise wish to procure a branded version of the tool (this will include their personal logo and custom colour scheme) then this is also possible by committing to an annual donation in support of the charity, and the important work it does every day of the year.*
We were keen to find out more about these personalised versions of the tool so asked Mr Garvie to explain:
“Well simply put, iGaming operators and other gambling related agencies have direct contact with thousands of players every single day. Way more than we do. There is the potential for any player to experience problem gambling habits, and by working with these other institutions, we can meet the needs of far more vulnerable players than if we insist on hosting this information ourselves. We aren’t naïve – we know that in reality commercial organisations and charitable agencies – want things on their sites to look “right”. They want their logos on the pages, the colours to match those of the branding on the rest of the site. That’s not a big deal to us if it means more players get the help they need more quickly than ever before. It’s an idea we were all behind.”
Powered by WPeMatico
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
-
Africa7 days agoDRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Baltics5 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Compliance Updates7 days ago
The Danish Gambling Authority Blocks 178 Illegal Gambling Sites
-
Central Europe5 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Compliance Updates6 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Baltics6 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Central Europe6 days ago
GGL Publishes its 2024 Activity Report
-
Africa5 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025
