partnerships
The #hipthers engage in strategic partnerships with Affpapa and iGamingFuture (iGF)

Innovative iGaming publications to provide editorial support for HIPTHER events through 2023
Affpapa and iGamingFuture (iGF) are among the recently announced partners of the #hipthers, partnerships that will empower all mentioned organizations through the upcoming years to grow together and enhance the overall coverage of the online gaming industry.
AffPapa is an iGaming directory, connecting operators and affiliates together for a one-on-one collaboration. With over 1000+ affiliates and 150+ operators, the AffPapa website has everything iGaming-related (from informative articles & guides to company reviews and interviews with the brightest minds in iGaming). Along with acting as a connecting bridge between affiliates and operators, AffPapa also hosts activities including the AffPapa iGaming Awards and the iGaming Club event series – both huge successes – which elevate the concept of linking industry members in a greater direction.
Yeva Avagyan, Head of Commercial at AffPapa, said: “I am thrilled to announce our partnership with Hipther Agency. Our cooperation has been going hand in hand with keeping our audience updated with the latest conferences and summits organized by HA as well as the latest news and industry developments. Given how we kick-started this partnership it’s going to be a fruitful and productive one for both parties.”
Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, added: “We are very excited to have Affpapa as partners in our ever-growing expansion. Their team has put a lot of work and effort into what makes today a great and unique platform that connects affiliates and operators. We are lucky to work with them and look forward to sharing future growth as strategic partners”
As mentioned above, team HIPTHER has also entered into a strategic partnership with iGamingFuture (iGF).
Founded in 2020, iGF is a future-focused igaming publication that delivers news and events, examining the most innovative igaming practices, to help stakeholders meet the challenges they face.
They are a small dedicated team of people with a true passion for driving change. In a rapidly evolving market, they cut through the noise with unique perspectives from some of the greatest minds in the industry.
Rory Niblock-Stuart, Head of Publishing and Events at iGamingFuture (iGF), commented on the partnership: “We’re delighted to partner with Zoltan and his team for their upcoming events. We’ve been consistently impressed with their commitment to supporting markets across the globe via their high-level networking opportunities”
Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, added: “iGamingFuture is the new generation of industry coverage and we really like their angle on the daily subjects. Their approach is very innovative and they’ve brought a new wave of journalism to the industry. Having +14 years of experience in the industry, I can say it’s exciting times ahead for all of us.”
Both industry portals will be covering the news about conferences organized by HIPTHER which include PRAGUE GAMING & TECH SUMMIT (29-30 MARCH 2023), MARE BALTICUM GAMING & TECH SUMMIT RIGA (16-17 MAY 2023), CEEGC BUDAPEST (SEPTEMBER 2023), the virtual European Gaming and Gaming Americas Quarterly Meetups, and more.
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Aviatrix
Aviatrix partners with TQJ and joins the Bet do Milhão portfolio

The popular crash game Aviatrix has entered a strategic partnership with Brazilian operator Todos Querem Jogar (TQJ) to bring the hit title to the recently launched brand Bet do Milhão.
TQJ is a Brazil-licensed operator and an investee company of the Silvio Santos Group, one of the country’s largest media conglomerates. Its first brand, Bet do Milhão, is inspired by Show do Milhão, the iconic Brazilian TV game show, and debuts with a full portfolio of sports betting and online gaming, with a strong focus on innovation, security, and responsible play.
Through the partnership, Bet do Milhão players will now enjoy the full Aviatrix experience, including one of the most dynamic and engaging crash game mechanics in the world.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This partnership with TQJ and Bet do Milhão is a perfect fit. Aviatrix is about delivering exciting and intuitive gameplay, which aligns perfectly with the Bet do Milhão concept. This is another key milestone in establishing Aviatrix as one of the most popular online casino games in Brazil.”
Leonardo Sampaio, Chief Operating Officer at Todos Querem Jogar, added: “We want to combine the Brazilian way of having fun with the very best in technology and content available in the market. That’s why bringing Aviatrix to our new brand was a priority. We are excited to build a long-term relationship with the team and are confident the game will be hugely successful with our players.”
Aviatrix has been rapidly expanding in Brazil in recent months. In April 2025, the game received full federal certification to operate via licensed operators nationwide, as well as a dedicated certification for the state of Paraná.
The post Aviatrix partners with TQJ and joins the Bet do Milhão portfolio appeared first on Gaming and Gambling Industry in the Americas.
Bede Gaming
Bede Gaming awarded NASPL Associate Membership

Pioneering iGaming technology company becomes the latest member of North American Association of State and Provincial Lotteries trade group, reinforcing its commitment to advancing the lottery sector through innovative digital solutions
Bede Gaming, the data-driven iGaming technology provider known for its market leading software and full-service platform solutions, announced this month that it has officially joined the prestigious North American Association of State and Provincial Lotteries trade group as an Associate Member.
NASPL is the largest trade association in the lottery space, representing 53 state and provincial lottery members throughout North America. The group plays a pivotal role in advocating for lottery organisations on matters of general policy and best practice, while also leveraging collaboration, communication, education, and information for the betterment of the industry.
“NASPL is pleased to have Bede Gaming as our newest Associate Member Partner; we look forward to collaborating this year and beyond with the goal of strengthening our industry.” Jake Coy, Director of Partner Relations, NASPL.
Reflecting on the company’s new NASPL membership, Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “We’re absolutely thrilled to be joining NASPL as an Associate Member. As a company that’s passionate about supporting lottery customers in achieving their digital transformation goals, this membership provides an opportunity for us to further demonstrate our capabilities and do so in alignment with the highest industry standards.
“Bede is looking forward to working closely with NASPL members and partners to learn about the challenges that they face. Our goal is to explore how our pioneering platform technology can best support their needs, while also contributing to the broader advancement of the lottery industry.”
The NASPL ’25 Annual Conference and Tradeshow this month presents the first opportunity for Bede to do precisely that, with many NASPL members attending, including event host and current Bede partner, the Ontario Lottery and Gaming Corporation (OLG).
As existing members of both the World Lottery Association and European Lotteries, Bede holds a strong commitment to supporting the future of the industry through innovative digital solutions. In the North American market, this is exemplified by the company’s ongoing successful partnership with OLG, which was a key factor in the decision to pursue NASPL membership and a move that was wholeheartedly supported by the provincial lottery.
“Bede has been a trusted partner to OLG for five years, providing us with innovative products and technical solutions that continue to enhance the digital lottery experience for our players in Ontario,” confirmed Andrew Darley, VP of iCasino and iLottery at OLG. “We were happy to recommend them for this esteemed membership and believe that by joining NASPL, they’ll now have the perfect platform to showcase how their expertise can assist the industry going forward.”
The post Bede Gaming awarded NASPL Associate Membership appeared first on Gaming and Gambling Industry in the Americas.
Genius Sports Limited
Genius Sports Expands its Long-term Partnership with Hard Rock Bet Sportsbook

Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product.
Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL, and more.
Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution. BetVision is the world’s first immersive live betting product, giving Hard Rock Bet customers access to real-time stats, augmented viewing options, and an integrated betslip from a single interactive player.
Hard Rock Bet will also deploy BetVision’s new “Touch to Bet” capability, allowing users to immediately access player stats and betting markets in real-time by simply tapping on a player during live games. This feature allows fans to wager without navigating away from the low latency live stream. BetVision will give fans a new way to enjoy global soccer leagues, including Serie A, as well as in-market and national NFL games on phone and tablet.
Through its proven advertising technology, Genius Sports will also help Hard Rock Bet to attract, engage, and retain bettors.
“Sports fans don’t just want to watch — they want to engage, interact, and be part of the action. This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app,” said Matt Primeaux, Executive Managing Director & President at Hard Rock Digital.
“By providing Hard Rock Bet Sportsbook with the highest quality official data and immersive live viewing modes across the world’s biggest sports leagues, Genius Sports is supercharging the live betting experience. We’re excited to roll out the latest version of BetVision across Serie A and the NFL, providing a compelling platform for fans to watch and bet on live matches,” said Sean Conroy, Executive Vice President, North America at Genius Sports.
The post Genius Sports Expands its Long-term Partnership with Hard Rock Bet Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
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