Swedish Television (SVT) has chosen Vindral as a component of its software-driven method for remote production, which has been reported by various media sources (read more here). The system is presently employed for the ongoing coverage production in Milano Cortina.

The partnership is a key component of SVT’s groundbreaking NEO initiative, representing Next-Gen Online Production. Inaugurated in 2020, NEO was designed with the goal of facilitating entirely software-driven remote production and distribution. The initiative signifies not just a technical change but also a change in perspective, driven by the belief that production processes ought to be easy to understand and use, without needing specialized engineering knowledge to start or oversee a broadcast. In addition to flexibility, the initiative seeks to enhance cost efficiency in remote production settings.

Vindral has been chosen as a technology provider within this extensive NEO ecosystem, featuring both of Vindral’s main offerings, Vindral Composer and Vindral Live. Vindral Composer and Vindral Live are utilized as instruments in the live broadcast pipeline, facilitating low-latency contribution streams to producers, real-time compositing, along with audio processing.

Moreover, Vindral Composer substitutes conventional hardware-focused production arrangements with a software-driven compositing option that allows for quicker implementation, simpler configuration, and greater accessibility for production teams.

Vindral Live Multiviewer enables concurrent observation of several channels in the production setting. Vindral Live also provides production feeds utilizing Media Over QUIC (MOQ), an advanced transport protocol that facilitates ultra-low-latency video contribution between distant production locations via standard internet connections.

A key challenge of the NEO project was ensuring reliable performance at a lower cost while also allowing for increased flexibility. The Games, rooted in the principles of excellence, respect, and friendship, consistently unite viewers across nations, with advanced, robust production infrastructure crucial for delivering that experience to audiences effortlessly.

Vindral, established by Swedish technologists with extensive knowledge in video, audio, real-time streaming, computer vision, and AI, offers a high-performance live video platform designed for contemporary broadcasters.

Daniel Alinder, CEO at Vindral, commented: “We’re proud to support Swedish Television in its sports coverage through the NEO project, now in use for one of the world’s most prestigious events. SVT has long been recognised as a pioneer in broadcast innovation, and working within this forward-looking remote production environment, and world-class team, is a strong validation of the platform we have built.”

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Sportradar AG, the global sports technology company, and aireal, the business transforming broadcast and digital audio into programmatically tradable media, announced a strategic partnership to elevate how brands advertise around sports content – at a time when relevance, context and timing matter more than ever.

With the 2026 FIFA World Cup approaching and advertisers competing in what has become the “relevance economy”, the partnership enables brands to use broadcast radio as a modern channel to reach sports fans with contextually aligned messaging placed into ad breaks close to key sports moments.

Aireal’s technology identifies when broadcast or digital audio programming features sports content by recognizing context like commentary, match previews and sports news. The technology makes FM, DAB+ and streaming audio inventories addressable based on context, unlocking highly targeted and sports-relevant advertising inventory for Sportradar’s demand- side platform to purchase on behalf of clients.

Sportradar adds “sports moments” signals such as goals, momentum changes and penalties allowing advertising into upcoming blocks through aireal’s sell-side platform and real-time insertion tech. Sportradar’s GenAI-enhanced creative intelligence generates audio scripts provided by team narratives, tournament dynamics or fan sentiment. This automation enables brands to align with emotional instances fans care about, without interrupting live broadcasts.

The agreement further boosts Sportradar’s advertising capabilities to engage sports fans on behalf of clients and builds on its end-to-end solution already featuring a proprietary demand-side platform, programmatic ads including digital out of home, display, video and audio such as podcasts. The company also offers paid social and paid search as acquisition tools and a range of retention products.

Ralf Ollig, Sportradar’s VP of Product Marketing and Advertising Services, said: “Audio is critical in any sports-focused advertising campaign as brands need scalable channels that keep them connected to sports moments throughout the day. We know that radio is a primary channel for match-day build-up, commentary, travel-time listening and fan gatherings and radio consumption surges during major sports cycles such as the FIFA World Cup, Euros, Bundesliga, winter sports and cycling. Our partnership with aireal turns broadcast radio into a digitally activated, programmatic channel and is the next evolution in our sporting moments approach to campaign planning and execution.”

Markus Adomeit, aireal MD, said: “We’re bringing automation and contextual intelligence to one of the most important media channels. Working with Sportradar allows advertisers to align their audio campaigns with sports programming and sports signals in a way that’s scalable and relevance driven.

“Broadcast radio remains one of the strongest mass-reach media channels worldwide. Radio has high trust levels and is repeatedly ranked as one of the most credible advertising channels, meaning this partnership enables advertisers to reach millions of listeners across international markets with unparalleled brand safety.”

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