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European Gaming Congress 2024

Affiliate Industry

20% Monthly Increase in Player Acquisition: Affilka by SOFTSWISS Shares Results of Client Migration

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A complete reporting system and crypto payment solutions are often cited as advantages of switching to the SOFTSWISS affiliate marketing platform Affilka. The team has shared the results of the BC.GAME migration case which showed a 20% monthly increase in player acquisition.

According to the latest Affilka migration cases, the main reasons why online casinos switch affiliate management platforms include a lack of detailed and customisable affiliate and player activity reporting, AML compliance issues, and high costs of in-house development. On top of that, proprietary solutions require additional resources stealing the spotlight from primary business objectives while poor reporting capabilities impede growth. Affilka by SOFTSWISS,  an innovative and award-winning partner tracking platform, offers complete platform transition support which includes assistance from accounts managers and technical staff to address all client concerns, whether past or present.

By taking over all software-related issues, Affilka helps clients focus on their business-building imperative. Migrations result in increased player acquisition,  improved team resource management and optimised brand processes. Migrated clients note the following benefits:

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European Gaming Congress 2024 (Warsaw, Poland)
  • full technical support, a winning combination of technical support and automation
  • a complete multi-level reporting system with near-real-time updates for both operators and partners
  • crypto-friendly platform and payment solutions
  • multi-brand management under one Affilka account or partner program
  • flexible commission plans and traffic budget optimisation


Speaking about client migration, Anastasiya Borovaya, Head of Affilka by SOFTSWISS, highlights the following: “Switching an affiliate marketing platform can be challenging. There can be many reasons behind the decision. Сhoosing a new platform can be complicated through a lack of knowledge about the resulting benefits. At Affilka, we have built the necessary software platform migration expertise to take the lead. The process may be as simple as moving affiliate IDs and contact details or rather as complex as transitioning player historical data and affiliate payment history to meet the new platform’s requirements. Whatever  our clients decide, Affilka’s account managers will be there to walk them through the transition.”

Affilka by SOFTSWISS was recognised as the Best Affiliate Tracking Software by the prestigious SiGMA Balkans & CIS 2022 awards. The advantages of this multifunctional affiliate management and tracking software comprise zero set-up fees, integrated payment systems, and efficient affiliate management. Affilka will be showcasing at SiGMA Europe in Malta, which is to be held in Valletta on 14–18 November, 2022.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Affiliate Industry

Gentoo Media reports Q3 2024

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Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

  • Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
  • EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
  • EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
  • EBIT reached €10.0m, with a margin of 33% (32%).
  • Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
  • Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
  • Cash flow from operations will improve post-split, expanding capital allocation options moving forward
  • Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

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SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

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European Gaming Congress 2024 (Warsaw, Poland)

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

on

increase-redirect-speed-by-5-times-with-affilka-new-feature

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

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European Gaming Congress 2024 (Warsaw, Poland)

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

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European Gaming Congress 2024 (Warsaw, Poland)

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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