eSports
Greentube launches its feature-packed Ski Challenge esports challenge
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has officially launched its new and improved Ski Challenge game as a play-anywhere mobile esports experience.
Now available to download for free on iOS and Android, the new version of the legendary and internationally popular Ski Challenge has been produced in collaboration with Swiss-Ski, the Austrian Ski Federation and the German Ski Federation, offering players exclusive tracks from the downhill skiing world.
For the first time, players can compete against each other on a brand new track in Zermatt, ahead of the Alpine Ski World Cup race which starts on the Gran Becca course on October 29th. The Greentube team will be out in force at Zermatt’s public viewing area during the race from October 28th – 30th, inviting members of the public to play along and join the challenge.
Ski Challenge sees players compete head-to-head in organised online and offline tournaments featuring real-money prizes, while attempting to climb the leaderboard. Capturing all the excitement and motion of real-life on-piste action, the game has a host of customisation features allowing for players to select the most desirable gear, tracks and suits, while also including taunt positions.
The return of the Ski Challenge franchise is set to prove popular with the game’s large, active and global community of fans. Operating all-year round and not only during the skiing season, Greentube will continue to roll out new features and tracks following today’s launch. The original Ski Challenge game was Greentube’s first-ever gaming title when it hit the market in 1998.
Michael Bauer, Greentube’s CFO/CGO, said: “We like to say that life is a race, not a journey and the launch of Ski Challenge ahead of the World Cup race in Zermatt provides an adrenaline thrill in itself. We are delighted to be able to offer the track exclusively to our loyal community, as well as the new players drawn to a fun and exciting competition.
“During the last year those involved in creating the game have worked passionately towards our big goal of launching it at the start of the new skiing season. They have really gone the extra mile and I’m both proud of their achievements and grateful to work with such an amazing team. Everyone at Greentube has looked forward to this launch day and I can’t wait to present the game to the public at Zermatt later this month. Although the release of the game is a massive achievement, we are currently only at the start of a long development slope for Ski Challenge. There are plenty of exciting updates in development for the franchise and players will see some really nice additions as soon as November and December of this year.”
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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.
Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.
The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.
“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”
As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.
The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.
ASUS Republic of Gamers (ROG), the ASUS sub-brand creating the world’s best gaming hardware and software, and PlayVS, North America’s leading scholastic and collegiate esports platform, announced a new partnership to deliver premium gaming technology for the PlayVS Championship League (PCL) during the 2025-26 collegiate season. ROG will champion PCL’s marquee live events by equipping athletes with its flagship products including the ROG G700, ROG GM700, along with other ROG products. These desktops, along with future models, will be powering the mainstages of all the tournaments, including floor practice and mainstage setups. ROG gaming PCs will guarantee powerful, industry leading performance for PlayVS’ College league, the largest collegiate esports league in the nation supporting student-participants at over 900 college campuses.
Through this partnership, ROG aims to deepen its commitment to education by supporting esports as a powerful tool for student growth. The initiative helps students foster critical skills like teamwork, communication, and strategic thinking, while also opening doors to careers in STEM, game design and content creation. By delivering elite gaming setups and immersive experiences, ROG drives engagement and empowers the next generation of digital innovators.
“Republic of Gamers has always been about pushing the limits of gaming performance. Partnering with PlayVS and the PCL allows us to empower the next generation of esports athletes with the hardware and experiences they need to reach their full potential, build valuable skills, and prepare for future careers in the digital world,” said Benjamin Yeh, ASUS Computer International President.
Kicking off the partnership, ASUS devices will be powering the inaugural PlayVS College League (PCL) Fall Championships, taking place December 13–14, 2025 at The University of Akron. The first PCL Fall Championships will feature top collegiate esports teams from across the US and Canada over a two-day event. Players will compete on ROG-powered setups in front of a live audience, with matches broadcast on Twitch to thousands of fans worldwide.
“At PlayVS, we are committed to giving student-athletes the very best environment and experience to showcase their talent. Partnering with ASUS Republic of Gamers ensures our players have access to the most advanced gaming technology available, creating unforgettable live experiences for competitors and fans alike,” said Jon Chapman, CEO at PlayVS.
With this collaboration, PCL Championships will not only showcase elite collegiate competition but also highlight the role of the newest technology shaping the future of esports.
The post ASUS Republic of Gamers Partners with PlayVS appeared first on Gaming and Gambling Industry in the Americas.
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