eSports
Tickets are available now for Red Bull Home Ground 2022: Talent and the first round of teams announced for the pro VALORANT invitational!
- Red Bull Home Ground will see eight of the best VALORANT teams go head to head in December for the finals, broadcast from Victoria Warehouse, Manchester.
- The first round of teams for the pro invitational has been announced including Team Liquid, Team Vitality, FOKUS Clan, the Turkish Qualifier winners FUT Esports & EMEA Qualifier winner Team BIG – with the full lineup set to be released via Red Bull Gaming socials.
- Yinsu Collins returns to host the third iteration of Red Bull Home Ground, alongside Mitch “Mitchman” McBride, Tom “Tombizz” Bissmire, Ryan “RyanCentral” Horton, Beatriz “kaquka” Alonso and Adam “Dinko” Hawthorne.
- Special appearances from G2 Gozen and “Legends Never Die” singer Chrissy Costanza.
- AGON by AOC is the official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors. AMD joins Red Bull Home Ground as Technology Provider, ensuring the high-performance computing that will push the boundaries of the tournament. Supporting Red Bull Home Ground as a peripheral sponsor, HyperX ensures that players will be able to reach their full potential on the stage.
Tickets are now available for the one-of-a-kind pro-VALORANT competition, Red Bull Home Ground. As an official part of the VALORANT Champions Offseason Tournaments and returning to the vibrant city of Manchester for its third iteration, eight of the world’s elite teams will battle it out to be crowned champions in a unique ‘Home and Away’ format from December 9th-11th.
- 9th December: Best-of-three group stages begin; two teams will immediately pass to the semi finals, four will pass to the quarter-finals, and two will be eliminated.
- 10th December: Kicking off at 16:00 CET, the quarter-finals will switch to a best-of-five format, eliminating two more teams.
- 11th December: Fans can catch the four teams battling it out in the semi finals from 13:00 CET, with the losing teams from each match-up facing an immediate knockout. Leaving two teams to battle it out in the finals for the Red Bull Home Ground 2022 trophy.
For the first time, Red Bull Home Ground has opened its doors to teams outside of Europe who are set to make waves going up against the EMEA’s best teams, taking their best shot at the $100,000 prize pool. These invitations promise fierce competition as Red Bull Home Ground will witness rivalries reignite for the first time outside the VALORANT Champions Tournament. Before, we’ve seen EMEA battle it out on the Red Bull Home Ground Stage, but now it’s time for the Americas teams to prove their skills.
Fans will get the chance to see eight world-class international VALORANT teams, including last year’s Red Bull Home Ground champions Team Liquid go head-to-head as the first round of teams has been announced, with more set to be revealed soon:
- Team Liquid
- Team Vitality
- FOKUS Clan
- TO BE ANNOUNCED
- TO BE ANNOUNCED
- TO BE ANNOUNCED
- FUT Esports – TR Qualifier
- Team BIG – EMEA Qualifier
FUT Esports grabbed their spot during the closed Turkish Qualifiers in August. This year’s EMEA Open Qualifier took place on Sunday and saw German organisation Team BIG emerge victorious. In an incredibly close final, BIG went head to head with KOI, securing the win over the Spanish squad.
Providing insight into the team’s dynamics and expert opinions throughout the tournament, Yinsu Collins is set to return as the host of the invitational alongside commentators; Mitch “Mitchman” McBride, Tom “Tombizz” Bissmire, Ryan “RyanCentral” Horton, Beatriz “kaquka” Alonso and Adam “Dinko” Hawthorne.
An official part of the VALORANT Champions Offseason Tournaments, Red Bull Home Ground will also feature special guest appearances from from G2’s female VALORANT roster G2 Gozen and Against The Current front-woman and recent desk host of the VALORANT Champions Tour, Chrissy Costanza. Taking a break from inventing, VALORANT Agent “Killjoy” will also make her way to Red Bull Home Ground; stay updated on her journey via her TikTok closer to the event. Fans can also anticipate some exciting cosmetic content drops throughout the tournament’s gameplay.
Red Bull Home Ground pioneers a pulse-racing Home and Away structure that puts an exciting curveball on the traditional VALORANT format. The two competing teams will select a “home ground” to play on for the open two maps. This structure rewards tactical awareness, map knowledge and wider map usage; if a team wins both opening “home” and “away” matches, they automatically win the tie, while a stalemate will default the tie to the traditional best of format.
Embracing the pulsing atmosphere of Manchester, the Red Bull Home Ground cyberpunk aesthetic sets a futuristic mood for this year’s event. The combination of eight world-class teams, global rivalries, and famous hosts offers the live audience a once-in-a-lifetime experience at Victoria Warehouse. The event will be brought to life for digital audiences across the globe, made available in several languages on Twitch and YouTube.
VALORANT analyst, commentator and content creator Beatriz “Kaquka” Alonso said: “Red Bull Home Ground brings together some of the world’s top teams, giving us the opportunity to see completely new match-ups and teams partnerships ahead of next year. The unique format means we’ll see teams perform and strategise in totally new ways, bringing unpredictability to one of the most anticipated tournaments for some time. I look forward to catching up with the UK VALORANT community and fans in the vibrant city of Manchester- see you there!”
Going into its third edition, Red Bull Home Ground is the premier Red Bull event for VALORANT and, alongside Red Bull Campus Clutch – an open global VALORANT tournament for students – encapsulates the brand´s continued commitment to support the VALORANT community and uplift its competitive ecosystem, from a grassroots level with an array of local initiatives to the very highest echelons of esports. National Qualifiers are taking place across the world right now, head over to redbull .com/campusclutch for more information
To level up last year’s tournament and create a truly unforgettable experience for teams and fans alike, Red Bull Home Ground has teamed up with gaming and esports industry leaders. AGON by AOC, a global leader in gaming monitors, is the Official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors. AMD joins as Technology Provider, ensuring the high-performance computing that will push the boundaries of the tournament. Also supporting Red Bull Home Ground as a peripheral sponsor, HyperX ensures that players will be able to reach their full potential on the stage.
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The International Esports Federation (IESF) held its 16th Ordinary General Meeting (OGM) on November 18, bringing together over 150 delegates from the member federations in Riyadh, Saudi Arabia.
Before the official start of the assembly, IESF welcomed representatives from the Saudi Olympic & Paralympic Committee (SOPC) and the Esports World Cup Foundation (EWCF). Abdulaziz Baeshin, CEO of SOPC presented Saudi Arabia’s progress in Esports and sports development and their vision moving forward. Frank Weber, Director of Corporate Marketing at EWCF discussed the success of the EWCF and highlight upcoming plans for the future.
In his opening speech, IESF President HRH Prince Faisal bin Bandar bin Sultan Al Saud expressed gratitude for the number of delegates who attended the assembly. He reflected on the federation’s success and achievements over the past year, the key areas for improvement, and the necessity of continued close collaboration among members.
The first session of the assembly continued with reviewing motions submitted by the members and voting on their acceptance or rejection. The members also voted to grant Full Membership status to Canada, Germany, Latvia, and Malta.
The second session of the OGM was dedicated to electing key positions within the IESF Board and committees. The results are:
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Board Member: Mr. Samart Benjamin Assarasakorn
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Treasurer: Mr. Daniel Wen Jun Loy
Membership Committee Members:
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Mr. Soufiane El Filali
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Mr. Jaroslav Melishek
Audit, Risk, and Governance Committee:
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Chair: Mr. Tomas Gabris
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Members: Mr. Jacopo Ierussi and Mr. Stevan Nenad Rosic
Regulatory Committee Chair:
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Mr. Ido Orel Brosh
In his concluding statement, IESF General Secretary Boban Totovski congratulated the assembly on a productive and democratic meeting. He expressed his appreciation for the valuable insights shared by members and their dedication to the growth of the IESF.
“This year’s assembly demonstrated the strength of our community and the shared vision that drives IESF forward. I thank everyone for their contributions to a democratic and smooth process, and I look forward to welcoming more member federations to our family next year and even greater success” said Totovski.
The OGM 2024 in Riyadh was another step forward in IESF’s mission to unite the Esports world under a shared vision. With the growing number of national federations, the IESF continues to cement its role as the largest Esports family.
The post IESF Concludes 16th Ordinary General Meeting in Riyadh appeared first on European Gaming Industry News.
Chad Kinlay Chief Marketing Officer TrafficGuard
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
The sports betting industry is undergoing significant growth worldwide with restrictions loosening and new markets emerging. New opportunities create fierce competition among sportsbooks, and this has led to them devising increasingly expensive and aggressive advertising campaigns.
Public figures and influencers have become a popular go-to for sportsbooks promotions, such as Michael Jordan partnering with DraftKings or Jamie Foxx with BetMGM. Big names are costly, and sportsbooks haven’t realised the ad spend used on these campaigns is going to waste. Without the right precautions in place, up to 22% of ad spend is lost to fraud according to Juniper Research.
The big budgets behind high-profile brand campaigns need to translate into real user engagement. To achieve this, sportsbooks must ensure their digital channels are optimised to capture the surge in interest these campaigns generate. Without proper management, this potential can be lost to inefficiencies like invalid traffic, diluting the impact of their investments.
Ad Budgets Going to Waste
In today’s competitive landscape, sportsbooks need to make every click count. In 2023 alone, The American Gaming Association estimated that over $1.9 billion was spent on advertising campaigns in the US. With such a large amount of spend in play, it’s crucial that sportsbooks see as big a Return on Advertising Spend (ROAS) as possible.
Pay-Per-Click (PPC) campaigns are vital for sportsbook growth but can be disrupted by invalid traffic (IVT). IVT includes both malicious activity, like fraudulent bots, and unintentional actions, such as users repeatedly clicking on ads without intent to convert. These interactions inflate impressions and skew campaign performance data, leading to higher customer acquisition costs (CACs) and inefficient allocation of ad spend. Effectively managing IVT ensures that ad budgets drive genuine engagement and measurable growth.
Investing into influencers and celebrities also forces sportsbooks to bid on brand keywords to prevent their competitors stealing potential users searching for them. Up to 29% of PPC budgets are spent on this bidding according to Wordstream. As competition for brand keywords increases, PPC budgets are depleted without generating any new net revenue.
As campaigns become more expensive than ever, sportsbooks can’t afford to let profits fall to ad fraud. Instead of cutting budgets, sportsbooks should focus on analysing their campaign strategy.
Problematic Navigational Traffic
Navigational traffic is also presenting a significant challenge to sportsbooks alongside ad fraud. Navigational traffic refers to existing customers clicking on branded keywords to log into their accounts. While this seems convenient and harmless enough, this behaviour drastically inflates CACs. Like ad fraud, this can skew the effectiveness of PPC campaigns. By utilising paid search results instead of organic links to navigate to the site, costs are driven up without contributing to new user acquisition.
In addition to the challenges posed by navigational traffic and ad fraud, the competitive landscape for first-time depositors intensifies the need for strategic bidding on Google search. Brands investing heavily in influencers or sponsorships of major sporting events to generate awareness and drive potential users to search for them. However, without securing top placements in paid search results, these prospective customers may be intercepted by competitors before reaching the organic search listings. This creates a critical juncture where the effectiveness of a brand campaign hinges on converting that intent-driven traffic into first-time depositors, ensuring marketing spend achieves its goal of meaningful user acquisition.
First-time depositors are a critical metric for sportsbooks, and this issue directly impacts the cost efficiency of acquiring them. High CACs make marketing budgets less effective, reducing overall ROI.
Shoring Up Your Defences
Before launching costly ad campaigns, sportsbooks should adopt a multi-faceted approach to address ad fraud. IVT typically goes unnoticed, so to prevent this sportsbooks should monitor and analyse their campaign traffic for any suspicious activity. It is possible to identify IVT by looking out for signs such as irregular spikes in traffic from unknown locations or high pageviews. Fraudulent traffic can then by highlighted and removed.
The advancement of technology has made ad fraud more difficult to identify, and legacy fraud tools fail to detect IVT. They don’t analyse traffic at the impression level or consider the context of the business advertising. Sportsbooks can leverage ad-verification platforms to compensate for this. This allows sportsbooks to analyse and report suspicious traffic in real-time. Fraud can then be blocked before it has a chance to harm budgets.
Sportsbooks can also deploy tactics to reduce the impact of navigational traffic on CACs. Methods include encouraging existing customers to use mobile apps or direct bookmarks to log into their accounts instead of paid search campaigns. This decreases their reliance on PPC campaigns for navigation and protects budgets.
Keeping Profits in Sportsbooks’ Hands
Influencer and celebrity campaigns have proven to be a popular and useful tool in reeling new users and profits. However, if sportsbooks don’t have the essential precautions in place, they risk losing these profits to advertising fraud.
To make the most of their advertising efforts, sportsbooks need to prioritise their traffic. Implementing sophisticated tools to analyse traffic and filter out fraud will allow sportsbooks to protect their interests and focus on driving future growth. This way, they can secure their position in an increasingly competitive landscape.
Written by: Chad Kinlay, Chief Marketing Officer, TrafficGuard
A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.
8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.
With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.
India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.
8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.
The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.
The post 8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India appeared first on European Gaming Industry News.
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