Canada
IGT Presents World-Class Gaming, Systems, iGaming and Sports Betting Portfolio at 2022 Global Gaming Expo
International Game Technology PLC announced that it will present a diverse and high-performing portfolio of games, systems, iGaming and sports betting solutions at the 2022 Global Gaming Expo (“G2E”) October 10-13 in Las Vegas, Nev. Backed by the theme “We’ve Got Game,” IGT will welcome casino operators from around the world to its booth 3659 with innovations to maximize growth opportunities of today and the future.
“We are excited to demonstrate IGT’s industry-leading games at G2E 2022. We have innovated with our existing games and developed new games in virtually every category. As evidenced from our strong Q2 results, including shipping more units than any other supplier, we’re showcasing a compelling selection of games, hardware and solutions that have delivered chart-topping analyst ratings and performance,” said Vince Sadusky, IGT CEO.
With the largest booth at G2E, IGT will host more than 200 innovations spanning every vertical of the casino gaming, systems, iGaming and sports betting sectors. Some of the standouts in IGT’s G2E booth 3659 will include:
- The Company will present a vast portfolio of compelling multi-level progressive (MLP) games across the premium and for-sale segments. Building on high-performing game themes, IGT will present new base games for Money Mania video slots link with its fast-hitting second-level WAP jackpot via Sphinx Fire, and for the chart-topping Prosperity Link game via Ri Jin Dou Jin. Another must-see MLP game will be Fort Knox Heist, which is inspired by the highly successful Wolf Run Eclipse game, and Fu Gi Hao Men
II , a follow-up title to the namesake original that is known for its progressive jackpot pick bonus and hold and spin mechanics. - IGT’s PeakDual 27 and PeakCurve cabinets will make their global trade show debuts at G2E. Joining the Company’s successful Peak hardware family, both cabinets are expertly crafted for optimal performance and player satisfaction. The PeakDual 27 cabinet is an upright gaming machine with two high-definition monitors, a 13.3-inch digital player panel and the latest in lighting, audio and convenience technologies. The PeakCurve cabinet includes a 49-inch, C-curve display, ergonomic design, a 27-inch topper and is supported by a deep library of entertaining premium titles.
- Another G2E highlight will be IGT’s award-winning and convenience-driving systems innovations, including the Resort Wallet and IGTPay cashless gaming solutions, including a new point of sale integration and compelling player wallet funding advancements. G2E attendees can experience new bonus delivery games themed from the Company’s library of proven performers, as well as the next-generation AVENTO
in-game hardware. The Company will also debut IntelligenEVO, the advanced VLT management system, and IGT ADVANTAGE in the Cloud, a cloud-based version of the proven casino management system that elevates performance, uptime and speed to market. - IGT PlayDigital will demonstrate the depth and breadth of its iGaming content portfolio, the capabilities of its Remote Game Server (RGS) technology, as well as new user- engagement tools and other capabilities from the recent iSoftBet acquisition. Standout online games from IGT PlayDigital will include Majestic Megaways and Cash Eruption Terminal, PeakBarTop
with Sports Betting, PlaySports Pad and the PlaySports Kiosks, all strengthened by the expertise of the Company’s trading advisory services team. - IGT will propel its jackpot-focused content legacy with a variety of new premium WAP titles. The Company will advance the most popular slot game of all time with the debut of several new Wheel of Fortune games including Wheel of Fortune Diamond Deluxe slots on the CrystalWheel slots on the Peak65 cabinet. Similarly, the popular TV game show Let’s Make a Deal will come to life in a new way via IGT’s Let’s Make a Deal video slots. Joining IGT’s library of top-tier licensed themes and housed on the towering Peak65 cabinet, Let’s Make a Deal video slots includes a WAP “Grand Deal” progressive and incorporates fan-favorite imagery and mini-games from the namesake TV show. IGT will also debut video and mechanical reel Megabucks titles including Megabucks® Fortune Coin on the S3000XL
. - Coming off the recent release of the DiamondRS mechanical reel cabinet, IGT will reveal a portfolio of new games for the dazzling hardware. Marquee mechanical reel games in IGT’s booth will include Diamond Jackpots, Fortune Storm Respin game. Each of these games comes to life on the DiamondRS’ IGT Diamond Glass, allowing for rich content.
- To fuel the Company’s continued growth in core video, IGT will present a compelling content portfolio at G2E comprised of more than 40 total core video game themes on a range of form factors. Standouts will include new takes on player-favorite games with Fortune Coin 5 and a modernized version of Rich Girl, Money Mover Jackpots and Gold Party®slots.
“IGT’s G2E 2022 showcase builds on the positive results that we have generated across the gaming enterprise over the last 12 months and is guided by strong market demand and opportunity,” said Renato Ascoli, IGT CEO Global Gaming.“IGT’s G2E portfolio is as diverse as our customers’ needs and the players who enjoy our games. We will highlight a spectrum of game evolutions on successful themes such as Wheel of Fortune, Fort Knox, Fortune Coin, and Ultimate X Poker, as well as innovative new slot games such as Let’s Make a Deal and Magic Treasures. G2E will also be the global trade show debut for the PeakDual 27 and PeakCurve cabinets and another opportunity to demonstrate IGT’s systems leadership via solutions such as Resort Wallet, IGTPay and the IntelligenEVO VLT system.”
“IGT PlayDigital will present its most robust offering to date at G2E 2022,” said Enrico Drago, IGT CEO Digital & Betting.“Coming off a year of continued PlaySports and iGaming growth and the strategic acquisition of iSoftBet, IGT PlayDigital has the industry’s strongest team and technology to help operators achieve growth in the sports betting and iGaming sectors. IGT PlayDigital will present its impressive content portfolio for the Remote Game Server, its best-in-class self-service sports betting technologies, and much more.”
Additional solutions in IGT booth will include:
- Compelling new video poker games such as Fortune X Poker Poker and Big City 4s Poker Poker Tournament.
- The must-see Hybrid Baccarat Electronic Table Games (ETG) solution featuring random number generated (RNG) multi-games, innovative merchandising hardware and the all-new Dynasty View terminal.
- Advancements in IGT’s Class II and CDS Class II portfolio with marquee themes Magic Gong Rising respectively.
- Expanded content portfolio for Historical Horse Racing (HHR) that is compatible with multiple HHR system products and anchored in entertaining themes such as Shamrock Stars and Caerus Cash Eruption
. - Next-generation VLT titles that are built on proven mechanics and localized play preferences with themes such as Greenback Attack.
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Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
Canada
ComeOn Launches New Marketing Campaign in Ontario
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.
Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.
To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.
At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.
Brooke Hilton Head of Casino at PointsBet Canada
Ezugi and PointsBet join forces to bring expanded live gaming to Ontario
Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.
As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.
Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.
Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.
Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”
James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”
The post Ezugi and PointsBet join forces to bring expanded live gaming to Ontario appeared first on Americas iGaming & Sports Betting News.
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