Canada
IGT Presents World-Class Gaming, Systems, iGaming and Sports Betting Portfolio at 2022 Global Gaming Expo
International Game Technology PLC announced that it will present a diverse and high-performing portfolio of games, systems, iGaming and sports betting solutions at the 2022 Global Gaming Expo (“G2E”) October 10-13 in Las Vegas, Nev. Backed by the theme “We’ve Got Game,” IGT will welcome casino operators from around the world to its booth 3659 with innovations to maximize growth opportunities of today and the future.
“We are excited to demonstrate IGT’s industry-leading games at G2E 2022. We have innovated with our existing games and developed new games in virtually every category. As evidenced from our strong Q2 results, including shipping more units than any other supplier, we’re showcasing a compelling selection of games, hardware and solutions that have delivered chart-topping analyst ratings and performance,” said Vince Sadusky, IGT CEO.
With the largest booth at G2E, IGT will host more than 200 innovations spanning every vertical of the casino gaming, systems, iGaming and sports betting sectors. Some of the standouts in IGT’s G2E booth 3659 will include:
- The Company will present a vast portfolio of compelling multi-level progressive (MLP) games across the premium and for-sale segments. Building on high-performing game themes, IGT will present new base games for Money Mania video slots link with its fast-hitting second-level WAP jackpot via Sphinx Fire, and for the chart-topping Prosperity Link game via Ri Jin Dou Jin. Another must-see MLP game will be Fort Knox Heist, which is inspired by the highly successful Wolf Run Eclipse game, and Fu Gi Hao Men
- IGT’s PeakDual 27 and PeakCurve cabinets will make their global trade show debuts at G2E. Joining the Company’s successful Peak hardware family, both cabinets are expertly crafted for optimal performance and player satisfaction. The PeakDual 27 cabinet is an upright gaming machine with two high-definition monitors, a 13.3-inch digital player panel and the latest in lighting, audio and convenience technologies. The PeakCurve cabinet includes a 49-inch, C-curve display, ergonomic design, a 27-inch topper and is supported by a deep library of entertaining premium titles.
- Another G2E highlight will be IGT’s award-winning and convenience-driving systems innovations, including the Resort Wallet and IGTPay cashless gaming solutions, including a new point of sale integration and compelling player wallet funding advancements. G2E attendees can experience new bonus delivery games themed from the Company’s library of proven performers, as well as the next-generation AVENTO
- IGT PlayDigital will demonstrate the depth and breadth of its iGaming content portfolio, the capabilities of its Remote Game Server (RGS) technology, as well as new user- engagement tools and other capabilities from the recent iSoftBet acquisition. Standout online games from IGT PlayDigital will include Majestic Megaways and Cash Eruption Terminal, PeakBarTop
- IGT will propel its jackpot-focused content legacy with a variety of new premium WAP titles. The Company will advance the most popular slot game of all time with the debut of several new Wheel of Fortune games including Wheel of Fortune Diamond Deluxe slots on the CrystalWheel slots on the Peak65 cabinet. Similarly, the popular TV game show Let’s Make a Deal will come to life in a new way via IGT’s Let’s Make a Deal video slots. Joining IGT’s library of top-tier licensed themes and housed on the towering Peak65 cabinet, Let’s Make a Deal video slots includes a WAP “Grand Deal” progressive and incorporates fan-favorite imagery and mini-games from the namesake TV show. IGT will also debut video and mechanical reel Megabucks titles including Megabucks® Fortune Coin on the S3000XL
- Coming off the recent release of the DiamondRS mechanical reel cabinet, IGT will reveal a portfolio of new games for the dazzling hardware. Marquee mechanical reel games in IGT’s booth will include Diamond Jackpots, Fortune Storm Respin game. Each of these games comes to life on the DiamondRS’ IGT Diamond Glass, allowing for rich content.
- To fuel the Company’s continued growth in core video, IGT will present a compelling content portfolio at G2E comprised of more than 40 total core video game themes on a range of form factors. Standouts will include new takes on player-favorite games with Fortune Coin 5 and a modernized version of Rich Girl, Money Mover Jackpots and Gold Party®slots.
“IGT’s G2E 2022 showcase builds on the positive results that we have generated across the gaming enterprise over the last 12 months and is guided by strong market demand and opportunity,” said Renato Ascoli, IGT CEO Global Gaming.“IGT’s G2E portfolio is as diverse as our customers’ needs and the players who enjoy our games. We will highlight a spectrum of game evolutions on successful themes such as Wheel of Fortune, Fort Knox, Fortune Coin, and Ultimate X Poker, as well as innovative new slot games such as Let’s Make a Deal and Magic Treasures. G2E will also be the global trade show debut for the PeakDual 27 and PeakCurve cabinets and another opportunity to demonstrate IGT’s systems leadership via solutions such as Resort Wallet, IGTPay and the IntelligenEVO VLT system.”
“IGT PlayDigital will present its most robust offering to date at G2E 2022,” said Enrico Drago, IGT CEO Digital & Betting.“Coming off a year of continued PlaySports and iGaming growth and the strategic acquisition of iSoftBet, IGT PlayDigital has the industry’s strongest team and technology to help operators achieve growth in the sports betting and iGaming sectors. IGT PlayDigital will present its impressive content portfolio for the Remote Game Server, its best-in-class self-service sports betting technologies, and much more.”
Additional solutions in IGT booth will include:
- Compelling new video poker games such as Fortune X Poker Poker and Big City 4s Poker Poker Tournament.
- The must-see Hybrid Baccarat Electronic Table Games (ETG) solution featuring random number generated (RNG) multi-games, innovative merchandising hardware and the all-new Dynasty View terminal.
- Advancements in IGT’s Class II and CDS Class II portfolio with marquee themes Magic Gong Rising respectively.
- Expanded content portfolio for Historical Horse Racing (HHR) that is compatible with multiple HHR system products and anchored in entertaining themes such as Shamrock Stars and Caerus Cash Eruption
- Next-generation VLT titles that are built on proven mechanics and localized play preferences with themes such as Greenback Attack.
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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
| a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
| b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
| c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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