Canada

US industry veteran, former DraftKings executive, Jamie Shea appointed as CMO for Strive Gaming

Published

4 years ago

September 21, 2022

Jamie appointed by Strive Gaming to lead the marketing efforts of the industry’s leading B2B

Strive Gaming, the first platform business specifically set up to meet the multi-state requirements of gambling operators across North America, has announced that it is further strengthening its senior leadership team with the appointment of Jamie Shea as Chief Marketing Officer.

Jamie was formerly VP of Sportsbook Operations and VP of VIP Marketing at DraftKings, playing a critical role in its growth following PASPA’s repeal.

Prior to that, Jamie headed up several sportsbooks across Nevada including the Flamingo, Venetian, Hard Rock, and Station Casinos. Prior to the repeal of PASPA, Jamie worked with IGT to customize the IGT platform for consumption in the US market as well as leading the marketing and sales of said system, before moving to DraftKings.

In her new role as CMO, Jamie will manage all B2B marketing activities, all communication practices internally, externally and will lead the Managed Services function. The latter function is a 24/7 department of customer support agents, payment, risk & fraud agents, CRM experts, more for those customers of Strive Gaming who want this service in addition to the platform and native mobile apps the business provides.
Shea will work between Las Vegas, Nevada and Vancouver, Canada, the latter being where Strive Gaming has its main headquarters operationally in North America. Strive Gaming also has offices in the United Kingdom and Malta.

Max Meltzer, Chief Executive Office at Strive Gaming, said: “Appointing Jamie to our C-level is another milestone moment for Strive Gaming, as we build on our reputation for being the number one B2B player platform in North America.

“Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operator such as Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention, cross sell across different channels as it relates physical on-premise and digital sportsbook and casino players throughout the US.

“Jamie understands platforms, technology, people and is a joy to work with which is why we all look forward to working with Jamie.”

Jamie Shea, Chief Marketing Officer at Strive Gaming, said: “Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities but nothing is more exciting for me personally than joining Strive Gaming.”

“There are lots of companies vying for media, investor, customer attention but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology. I feel I can bring so much to the journey and help Strive communicate even more succinctly why operators should be choosing to partner with us. All while helping drive efficiencies internally through our managed services team.”

affiliate marketing

CasinoCanada partners with LolaJack Casino to expand Canadian visibility

Published

9 hours ago

June 2, 2026

GamingAmericas.com

casinocanada-partners-with-lolajack-casino-to-expand-canadian-visibility

CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

Ben Wood CCO at Playson

Playson strengthens North American footprint with Caesars Entertainment partnership

Published

10 hours ago

June 2, 2026

GamingAmericas.com

playson-strengthens-north-american-footprint-with-caesars-entertainment-partnership

Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

Canada

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

Published

11 hours ago

June 2, 2026

Wladimir P.

peter-&-sons-signs-st8-deal-to-distribute-slots-in-ontario-and-the-uk

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.