Canada
US industry veteran, former DraftKings executive, Jamie Shea appointed as CMO for Strive Gaming
Jamie appointed by Strive Gaming to lead the marketing efforts of the industry’s leading B2B
Strive Gaming, the first platform business specifically set up to meet the multi-state requirements of gambling operators across North America, has announced that it is further strengthening its senior leadership team with the appointment of Jamie Shea as Chief Marketing Officer.
Jamie was formerly VP of Sportsbook Operations and VP of VIP Marketing at DraftKings, playing a critical role in its growth following PASPA’s repeal.
Prior to that, Jamie headed up several sportsbooks across Nevada including the Flamingo, Venetian, Hard Rock, and Station Casinos. Prior to the repeal of PASPA, Jamie worked with IGT to customize the IGT platform for consumption in the US market as well as leading the marketing and sales of said system, before moving to DraftKings.
In her new role as CMO, Jamie will manage all B2B marketing activities, all communication practices internally, externally and will lead the Managed Services function. The latter function is a 24/7 department of customer support agents, payment, risk & fraud agents, CRM experts, more for those customers of Strive Gaming who want this service in addition to the platform and native mobile apps the business provides.
Shea will work between Las Vegas, Nevada and Vancouver, Canada, the latter being where Strive Gaming has its main headquarters operationally in North America. Strive Gaming also has offices in the United Kingdom and Malta.
Max Meltzer, Chief Executive Office at Strive Gaming, said: “Appointing Jamie to our C-level is another milestone moment for Strive Gaming, as we build on our reputation for being the number one B2B player platform in North America.
“Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operator such as Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention, cross sell across different channels as it relates physical on-premise and digital sportsbook and casino players throughout the US.
“Jamie understands platforms, technology, people and is a joy to work with which is why we all look forward to working with Jamie.”
Jamie Shea, Chief Marketing Officer at Strive Gaming, said: “Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities but nothing is more exciting for me personally than joining Strive Gaming.”
“There are lots of companies vying for media, investor, customer attention but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology. I feel I can bring so much to the journey and help Strive communicate even more succinctly why operators should be choosing to partner with us. All while helping drive efficiencies internally through our managed services team.”
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Canada
Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo
Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.
Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.
The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.
According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.
The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner
Tonybet’s World Cup Card Collection for Canadian customers has found its first major winner, with one lucky player taking home $15,000 CAD for securing the campaign’s prized bronze card.
There are 51 cards in total to collect during the tournament for Tonybet’s Canadian playerbase (excluding Ontario), including 48 digital cards – one for each participating World Cup nation – and three unique cards available in gold, silver and bronze – with a $150,000 CAD total prize fund on offer.
The three unique cards reward winners with prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze – and the bronze card has now been discovered by a Tonybet customer, having been on on offer through the World Cup’s group stage.
The silver card comes into play during the knockout rounds up to the quarter-finals, with the gold card held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
The same three cards are in circulation across Tonybet’s other markets. In some, a bronze has already been claimed; in others, all three are still waiting to be found.
Tonybet’s World Cup Card Collection runs until 31 July, with a $150,000 CAD prize pool (and separate pools running across its other markets).
The post Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner appeared first on Americas iGaming & Sports Betting News.
Canada
Gaming Corps goes live with OLG iCasino in Ontario
Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.
The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.
OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”
Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”
The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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