Balkans
PRAGMATIC PLAY OPENS BULGARIAN STUDIO AS IT EXPANDS LIVE CASINO OPERATIONS

Pragmatic Play, the global content provider to the iGaming industry, is to launch a brand-new live casino studio in Bulgaria as it continues to expand its global corporate footprint to meet ever increasing demand from its operator clients.
Renowned for its award-winning slot range, which boasts more than 250 titles, Pragmatic Play has also entered other key verticals such as Bingo, Virtual Sports and Sportsbook.
The new Live Casino location will be offering Pragmatic Play’s staple Live Casino products – with its premium immersive experience, broadcasted with 4k cameras and leading audio technology. The state-of-the-art facility will be based in Sofia, and will see Pragmatic Play hire over 2,000 people to add to its Bulgarian talent pool by the end of 2023.
The new location becomes the latest opened by Pragmatic Play, following the establishment of its first studio in Bucharest and corporate hubs in Serbia and Gibraltar, as well as recently expanding its Malta office.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to announce the opening of our new Bulgarian location, right in the heart of the capital, Sofia.
“It is an important step for us as we look to both expand the capacity of our Live Casino operations and intend to work with the fantastic talent in Bulgaria.
“We’re proud of the strides made as a business since our inception, and this marks another exciting chapter for Pragmatic Play.”
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Balkans
SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025

SYNOT Group once again took part in the prestigious Belgrade Future Gaming exhibition, held on May 27–28, 2025, in Belgrade, Serbia. At booth A3, featuring a brand-new casino-inspired design, SYNOT presented its latest technologies and gaming solutions, which were met with positive feedback from both visitors and business partners.
This year’s presentation built on the successful introduction of the company’s new visual booth concept at the ICE exhibition in Barcelona. Representatives from SYNOT W, SYNOT Games and SYNOT Interactive brought a comprehensive range of products and solutions to the Serbian capital.
SYNOT unveiled its newest product innovations and technological advancements, including a broad portfolio of the latest gaming cabinets and systems. The world premiere of the ST3-27 cabinet, which features 27-inch monitors, attracted significant interest when it was unveiled to the public for the first time in Belgrade.
Among other presented models was the modular ST2-32 cabinet, the first of its kind in the SYNOT portfolio. It was showcased in a configuration featuring an LED jackpot display and the Gamifire Prime gaming system, offering 36 games. Also on display were the brand-new Firebird Gold system, offering a mix of 42 classic and Hold and Respin games, and Firebird Platinum, featuring a combination of 36 classic and linked games.
Visitors could also see other proven models, including the UP2-32, UP1-27, and Eclipse FL-32. The presentation was further enriched by updated jackpot systems, such as the new version of SUPER LINK for slot machines with 8 linked games, presented in the UP2-32 cabinet with LED display; MAGIC BALL LINK in the Eclipse FL-32 setup; and the well-known Firebird Red, Blue and Explosive Games Premium+, which drew significant attention.
A key part of the SYNOT presentation was the SYNNET Casino Management System, introduced by experts from SYNOT Interactive. The company also showcased its complete portfolio of iGaming software solutions. Meanwhile, SYNOT Games highlighted its growing offer of over 200 online games, including the innovative retention tool PEAK, which enables operators to launch targeted promotional campaigns.
“Belgrade Future Gaming is traditionally an important event for us. It provides the opportunity to present our latest innovations, meet with partners, and explore new business opportunities. We were very pleased with the high attendance at our booth and the positive reactions to both our new products and booth design. Throughout the exhibition, we held numerous productive meetings that opened up further opportunities for collaboration. This strong interest from industry professionals confirms that BFG remains a key platform for strengthening the SYNOT brand and expanding our business in the region,” said Roland Andrýsek, Sales Director of SYNOT GROUP.
The post SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.
Balkans
Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming

Merkur Group has showcased its latest product portfolio at the Belgrade Future Gaming 2025, held on May 27-28.
“Our confidence and optimism regarding the future of gaming in the Balkans remain strong. Our successful presence at the fair has reaffirmed this. Serbia is a market with great potential and continues to be one of our key markets. We look back on two successful days filled with substantive discussions, fresh ideas, and promising new contacts,” said Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming.
As usual, Merkur Gaming arrived in the Serbian capital with a tailored portfolio to meet the specific preferences of customers and players in the country. Among other offerings, the company introduced its proven multi-game package, Merkur Prime, distinguished by a modern menu interface, an enhanced player experience and additional game titles. Also featured on the exhibition stand was the highly popular Game Ring platform by Reel Time Gaming, tailored for the Balkan market and showcasing the latest and most beloved RTG games on the Mod Ex cabinet.
Given the immense popularity of Linked Progressive Jackpot systems in the Balkans, Merkur Gaming presented Clash Link as another highlight at Belgrade Future Gaming. The system stands out with its unique jackpot mechanics and high frequency of diverse features, capturing the attention of numerous visitors at the Merkur booth. Equally impressive was Link Overdrive, featuring Hold ‘n Spin mechanic, enticing free spins with additional reels and the spectacular Big Reel feature, proving to be a major attraction for attendees.
Borivoje Rajšić, Sales Director at Merkur Gaming Serbia, said: “I am delighted with the overwhelming customer feedback on our exhibition portfolio. It demonstrates that our strategy for the Serbian market is spot on. We have a strong customer base and long-standing partnerships here, which gives us confidence for the future.”
The post Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming appeared first on European Gaming Industry News.
Balkans
Evoplay partners with Palms Bet to strengthen Bulgarian presence

Evoplay, the award-winning game development studio, has partnered with Bulgaria’s leading betting and casino brand Palms Bet, continuing its expansion across key regulated European markets.
As part of the collaboration, a selection of 32 Evoplay titles has gone live on Palms Bet’s online casino, including standout games such as Hot Volcano, Hot Rio Nights Bonus Buy, and Fruit Super Nova 40.
With over a decade of experience in the industry, Palms Bet has become one of Bulgaria’s leading gaming brands, with a strong focus on its dynamic online platform. While rooted in a network of land-based venues, the company has evolved into the country’s first publicly listed gaming operator and a digital frontrunner, consistently delivering innovative, player-focused experiences in the online space.
The partnership forms part of Evoplay’s ongoing strategy to grow its presence in regulated jurisdictions by aligning with trusted, high-performing operators who share its focus on quality, localisation, and long-term success.
Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “We’re delighted to join forces with Palms Bet, a brand that embodies excellence in both land-based and online gaming.
“This launch marks a significant step in our regional strategy, and we’re confident our titles will bring added value to Palms Bet’s online casino and resonate with players in Bulgaria.”
“Evoplay’s reputation for creating innovative, high-quality content made this partnership an obvious choice for us,” said Matey Matev, Chief Operative Officer at Palms Bet. “Their imaginative game design and diverse portfolio align perfectly with our vision to provide top-tier entertainment and elevate the online experience for our players.”
The post Evoplay partners with Palms Bet to strengthen Bulgarian presence appeared first on European Gaming Industry News.
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