Affiliate Industry

Checkd Group expands into Canada as FlashPicks gains Ontario licence

Published

2 years ago

September 13, 2022

Fast-growing iGaming business Checkd Group has entered the sports betting market in Canada with its FlashPicks brand after gaining an affiliate licence from the Alcohol and Gaming Commission of Ontario (AGCO).

The acquisition of the licence, which arrived in time for the start of the new NFL season, comes after Checkd Group met a series of strict marketing regulations in Canada’s most heavily populated province.

The new licence means that sports bettors in Ontario can utilise operator links on Checkd Group’s fast-growing sports betting community site FlashPicks, along with their counterparts in 15 US states where online betting is currently regulated.

It also coincides with the appointment of Callum Broxton as Checkd Group’s Head of US Operations. Broxton has spent the past six years within Checkd’s Media division, as Head of Social, Head of Brand Operations and Commercial Manager, and will now be based full-time in New York.

European Gaming Congress 2024 (Warsaw, Poland)

“Ontario is an important sports betting market and one where there is a high bar in terms of meeting regulatory requirements,” said Broxton.

“To have gained our first licence in Canada is a major milestone, serving to underline the rapid progress since we launched FlashPicks in the US earlier this year. We have been working hard to increase the range of experts that we can utilise to help inform and educate FlashPicks’ rapidly growing community and it is gratifying to be able to serve sports enthusiasts right across North America ahead of what is sure to be an exciting NFL season. Our aim is to provide the community with stats and information that can inform their picks – and hopefully help create some winners.

“On a personal note, six years on from first joining the company it’s a great privilege to head up Checkd’s international arm, just in time for the football season. We have some very exciting plans ahead and I can’t wait to get started.”

Launched earlier this year, North American-focused FlashPicks provides visitors to the website with selections served up by a team of US sports specialists. The brand has quickly gained traction on social channels, hitting 30 million organic Twitter impressions, as well as 250,000 unique visitors on the website.

FlashPicks is also growing its video and audio content presence, with new headline show ‘For Bettor or Worse’ achieving over 500,000 views and listens across all platforms. It has also significantly expanded its resident US sports betting experts, driving traffic to operator partners including FanDuel Sportsbook, BetMGM, Caesars Sportsbook, bet365 and PointsBet.

FlashPicks has continued to evolve and now features live odds feeds for four major sports, with instant betslip click-outs to selected operator partners – a key feature for enhancing the user experience as the NFL season gets underway. It is currently licenced in key US states including New Jersey, New York and Pennsylvania.

Affiliate Industry

Gentoo Media reports Q3 2024

Published

1 week ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.