Conferences in Europe
Announcing the shortlists for CEEG Awards 2022 (Central and Eastern European Gaming Awards)

The results of the online voting stage at the CEEG Awards are in, here are the top companies who made it to the shortlists.
The team at Hipther Agency is delighted to announce that the online voting stage for the 2022 edition of the CEEG Awards has ended and the shortlists have been decided by the industry.
For the past two weeks, the industry was invited to vote for their favorite suppliers and operators to determine the top five of each category. During the online voting stage, a grand total of 2741 votes have been submitted and there was quite a battle in some of the categories.
As a result, the top 10 most voted companies in each category have advanced to the shortlists and in some particular cases, there are even more due to the equal number of votes per company.
The final winners in each category are going to be decided by the attending delegates of the Central and Eastern European Gaming Conference (CEEGC) on 16 September in Budapest by a secret voting session at THE RITZ-CARLTON BUDAPEST.
View the program | Register/Get tickets here
Totaling 21 nomination categories, the awards are considered the leading accolade in the region, established to provide an independent, fair, and representative awards event that recognizes significant achievements across the Central and Eastern European gaming industries, including the Balkans.
You can find the shortlisted companies below, or by browsing this page:
https://hipther.com/events/ceegc/ceegawards2022/
Operators
BEST ONLINE CASINO IN CEE 2022
PALMS BET
PRINCESS CASINO
VLAD CAZINO
UNIBET
WINMASTERS
STANLEYBET
ADMIRAL
7777 BG
PUBLIC WIN
EFBET
SPORTINGBET
POKERSTARS
ONLINE CASINO – BEST CUSTOMER SUPPORT IN CEE 2022
CASA PARIURILOR
MOZZARTBET
PRINCESS CASINO
EFBET
BETFAIR
PINOCASINO
DUXCASINO
BAUMBET
PALMS BET
SCATTERS
SAZKA
BETANO
BEST SPORTS BETTING OPERATOR IN CEE 2022
SUPERBET
BAUMBET
FORTUNA
BETANO
7777 BG
FAVBET
BWIN
SPORTINGBET
NOVIBET
MAXBET
TIPSPORT
WINMASTERS
PUBLIC WIN
888
GET’S BET
SPORTS BETTING – BEST CUSTOMER SUPPORT IN CEE 2022
CASA PARIURILOR
GET’S BET
STANLEYBET
SUPERBET
NOVIBET
FORTUNA
PUBLIC WIN
SPORTINGBET
VISTABET
TIPSPORT
Lottery
BEST LOTTERY SERVICE PROVIDER IN CEE 2022
PLAYTECH
TOTALIZATOR SPORTOWY
MULTILOTTO
SG DIGITAL
IWG (INSTANT WIN GAMING)
HELIO GAMING
IGT
LOTTOLAND
SZERENCSEJÁTÉK ZRT.
INTRALOT
Casino Providers
BEST ONLINE CASINO PROVIDER IN CEE 2022
WAZDAN
TOM HORN GAMING
BF GAMES
PLAYSON
NSOFT
SYNOT GAMES
GLOBAL GAMING
RELAX GAMING
DIGITAIN
EZUGI
SPINOMENAL
IGAMINGPLATFORM
GAMEART
1X2 NETWORK
RISING STAR – ONLINE CASINO TECHNOLOGY IN CEE 2022
WAZDAN
TOM HORN GAMING
AMUSNET GAMING
IFORIUM
EVOPLAY
QUICKSPIN
EZUGI
ENDORPHINA
KIRON INTERACTIVE
SPINOMENAL
HACKSAW GAMING
BF GAMES
ONLINE CASINO INNOVATOR IN CEE 2022
TOM HORN GAMING
WAZDAN
EVOPLAY
PRAGMATIC PLAY
PLAYSON
NSOFT
HABANERO
SPRIBE
DIGITAIN
GLOBAL GAMING
BF GAMES
ONLINE CASINO INNOVATOR IN CEE 2022
TOM HORN GAMING
WAZDAN
EVOPLAY
PRAGMATIC PLAY
PLAYSON
NSOFT
HABANERO
SPRIBE
DIGITAIN
GLOBAL GAMING
BF GAMES
Sports Providers
BEST SPORTS BETTING PROVIDER IN CEE 2022
METRIC GAMING
ALTENAR
DIGITAIN
INSPIRED GAMING
PLAYTECH
EVENBET GAMING
BETLOGIK
NSOFT
EVERYMATRIX
MERIDIANBET
RISING STAR – SPORTS BETTING TECHNOLOGY IN CEE 2022
INSPIRED GAMING
BETCONSTRUCT
GOLDEN RACE
BTOBET
ULTRAPLAY
STATSCORE
EVENBET GAMING
GIG (GAMING INNOVATION GROUP)
DELASPORT
BETSOFT GAMING
BETGENIUS
BETLOGIK
BEST SPORTS BETTING INNOVATION IN CEE 2022
OFFSIDE GAMING
BETCONSTRUCT
GOLDEN RACE
NSOFT
MERIDIANBET
TAIN BETTING PROMOTIONS LTD
KAMBI
GIG (GAMING INNOVATION GROUP)
ALTENAR
SPORTING SOLUTIONS
BETLOGIK
RISING STAR – VIRTUAL SPORTS / FANTASY SPORTS IN CEE 2022
GLOBAL BET
DS VIRTUAL GAMING
SCOUT GAMING GROUP
EVENBET
KIRON INTERACTIVE
GOLDEN RACE
BETRADAR
VIRTUAL GAMING TECHNOLOGIES
VINFOTECH
NSOFT
MAGELLAN ROBOTECH
EVERYMATRIX
BEST VIRTUAL SPORTS / FANTASY SPORTS PROVIDER IN CEE 2022
EVENBET
MAGELLAN ROBOTECH
GOLDEN RACE
SCOUT GAMING GROUP
GLOBAL BET
NSOFT
BETCONSTRUCT
DS VIRTUAL GAMING
KIRON INTERACTIVE
EVERYMATRIX
BEST ESPORTS SERVICE PROVIDER IN CEE 2022
ULTRAPLAY
BETER
INBET GAMES
ELBET
BETGENIUS
TAIN BETTING PROMOTIONS LTD
ESPORTS ENTERTAINMENT GROUP
PANDASCORE
Connected categories
BEST TESTING LABORATORY IN CEE 2022
GAMING LABORATORIES INTERNATIONAL(GLI)
ITECH LABS
ECOGRA
QUINEL
BMM TESTLABS
SLOVENIAN INSTITUTE OF QUALITY AND METROLOGY (SIQ)
BEST PAYMENTS SERVICE PROVIDER IN CEE 2022
ORANGE PAY
TRUSTLY
WIRECAPITAL
ECOMMPAY
EURO PAYMENT GROUP
PAYSAFE
HEXOPAY
WORLDPAY
EMERCHANTPAY
HIPAY
BEST INDUSTRY PRESS IN CEE 2022
E-PLAY ONLINE
CASINO LIFE AND BUSINESS MAGAZINE
IGAMING BUSINESS
GAMBLINGCOMPLIANCE
GIOCCO NEWS
GAMBLING INSIDER
INTERGAME
EGAME SPECTRUM
FOCUS GAMING NEWS
JAMMA EUROPE
BEST AUXILIARY IGAMING SERVICE PROVIDER IN CEE 2022
(TRANSLATION, LOCALIZATION, SEO, MARKETING, AGGREGATORS)
INCOME ACCESS
DENCH EGAMING SOLUTIONS
ALL-IN GLOBAL
WAKEAPP
SLOTEGRATOR
BEST HOSTING PROVIDER IN CEE 2022
NETSHOP INTERNET SERVICES
INTERNET VIKINGS
BEST SUPPORT FOR RESPONSIBLE GAMBLING IN CEE 2022
ENTAIN
KAIZEN GAMING
ROMSLOT
GAME WORLD
EGT
CASINO GURU
ROMBET
KINDRED GROUP
KAMBI
FORTUNA
As mentioned earlier, to provide a fully transparent process, the final winners of each shortlist category will be decided by a special voting session held during the day of the conference.
Starting 2022, the return of the boutique-style in-person meetup is also bringing a new format that will allow more interaction among the attending delegates.
Among the already confirmed sponsors of the event, you can find Global Bet and Nordic Gambling.
The #hipthers have prepared multiple types of delegate passes that will accommodate the guest’s needs. You can check out the pass types and register on the following link: https://hipther.com/events/regbudapest/
Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas, eSports Connect, the HIPTHER news app and the WireUp networking app (in the testing phase) found on the Play Store.
To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf
For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]
Powered by WPeMatico
Conferences in Europe
New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement

With gamification emerging as a driving force in the casino industry, SBC Summit introduces the Gamification Academy, an initiative built to confront pain points in engagement, retention, loyalty, and differentiation by exploring what truly keeps players coming back.
Launched in partnership with leading iGaming turnkey solutions provider Soft2Bet, the Gamification Academy will take place on Tuesday, 16th September, at the Sala Tejo, MEO Arena.
The programme forms part of SBC’s newly introduced Tech Academies, a series of immersive learning streams designed to arm summit attendees with practical know-how in AI, marketing, Web 3.0 & blockchain, and gamification.
Delegates can anticipate discussions examining the role of personalisation in driving loyalty, strategies for balancing gamified features with brand authenticity, and honest reflections on both the successes and challenges of gamification in the industry.
“Gamification has transformed how people interact with digital products across industries, and iGaming is no exception,” SBC Founder and CEO Rasmus Sojmark said.
“Players now expect fun, engaging, and rewarding experiences, and that’s exactly what gamification delivers. The Gamification Academy will show the industry how to apply these proven principles to build deeper connections, keep players returning, and create more meaningful player journeys,” he added.
Kicking off the Academy, Soft2Bet’s Chief Product Officer Yoel Zuckerberg will lead the ‘Introduction to Gamification & Player Engagement’ workshop. Setting the stage for the day, the session offers a comprehensive overview of gamification’s power and how it has shaped the industry in recent years.
Chief Business Development Officer Toni Jermaniš (SofaScore), CEO & Co-Founder Josh Jones (Rise & Hustle), and Senior Solutions Engineer Alec Gehlot (Optimove) will focus on the player retention angle through their ‘Why Personalisation is the Key to Retention‘ panel moderated by Soft2Bet’s Chief Business Development Officer Martin Collins. The session will explore how tailored offers, customisable interfaces, and personalised recommendations are giving players more control over their experience and, in turn, strengthening loyalty and long-term value.
Following a networking break, two case studies will spotlight real-world lessons from gamification, dissecting what works, what doesn’t, and how to measure success.
First up is the case study titled “Baking in Gamification During Design”, led by Alexis Wicen (CEO, Scatters Group). In this session, delegates can learn how to weave gamification into their products without losing brand authenticity. Drawing on real-world examples, the session will examine where brands have succeeded in integrating gamification into their games and platforms, and where they have fallen short, showing delegates how to approach gamification more effectively in their own projects.
The second case study, ‘The Metrics of Gamification’, will examine where the impact of gamification is most evident and how brands can measure it effectively. Featuring Uri Admon (CEO, Captain Up), the session will cover key factors such as retention, loyalty, engagement, revenue, and player enjoyment, helping delegates understand how to balance player needs with company goals.
The Academy will close with ‘The Five Steps of Gamification,’ a panel hosted by Soft2Bet’s Head of Sales, Alon Eshed, joined by Helen Walton (Founder & CCO, G Games), David Olim (CEO, FootAR), and Tom Jang Lemke (CEO and Founder, SavageTech). By breaking down the fundamental building blocks of gamification, including rewards, progression, competition, and storytelling, the session will highlight how these principles form the foundation of more engaging and personalised player experiences.
The Gamification Academy will feature at the upcoming SBC Summit 2025, SBC’s global flagship event, taking place at Feira Internacional de Lisboa and MEO Arena from 16–18 September. The summit will also host a six-track conference, a 135,000 square meter exhibition, the Affiliate Leaders Summit and Payment Expert Summit, plus a full schedule of evening networking events.
Participation in the Tech Academies is exclusively for VIP Event Pass and Expo+ holders only.
You can RSVP to attend our tech academies here.
VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.
Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.
Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.
Expo Only Pass: Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry who want to explore potential partnerships. Please note that this will not grant you access to our academies.
Operator and Affiliate Passes: Operators and affiliates are eligible for a free VIP event pass. Simply apply.
The post New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement appeared first on European Gaming Industry News.
Conferences in Europe
Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success

Alex Malchenko, Head of Sales at Evoplay, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress 2025.
Evoplay, proud Pen & Paper Sponsor of this landmark event, continues to pave the way in iGaming with pioneering content, creative game design, and strategic market expansion.
With over a decade of B2B sales experience, Alex has played a lead role in entering regulated territories, forging new Bingo and Lottery partnerships, and launching fresh business directions – making him the ideal voice to explore insights around localising content for different markets: challenges, nuances, and successful strategies.
Alex, with your background scaling new markets and products, what challenges have you encountered with content localisation in the iGaming space?
When we enter or grow in a new market, we look at its own specifics. In some markets, the main challenge is regulation, whether it’s strict certification rules, requirements on game content and promotions, RTP levels, or even small details like how session time is displayed. That’s why we take time to understand the rules, the culture, and what local players actually want.
One good example is our instant game Penalty Shoot-Out: Street, which we created for Brazil and its strong football culture. The challenges there were both technical and regulatory, since Latin American markets often have very different rules. In some countries, just certifying the game isn’t enough — additional RGS and RNG certificates and official confirmations are also required.
On top of that, we had to make sure the gameplay matched what players expected. With Penalty Shoot-Out: Street, we achieved this by combining fast bets, quick results, a familiar theme and the thrill of every goal, and it worked.
Another case is our Hot Triple Sevens, a worldwide-popular slot, which we’ve refreshed with new mechanics like Hold & Win. Then we re-skinned the game to suit different audiences — for example, American Sevens and Fogo do Brasil 777 — to make them resonate more with local styles and tastes.
When games are built with the right themes and mechanics for a specific market, they feel more engaging and relevant to players, which can significantly boost their appeal. That’s why localisation is something we put thought into every time, learning from experience, working with partners, testing locally and improving as we go.
When it comes to Evoplay approaching localisation for a new market, what are the first strategic frameworks or priorities you put in place?
In short: regulation, communication with partners, and understanding players. When entering a new market, we carefully study all aspects, analyse the situation, and build a strategy. This includes legal, commercial, marketing and financial components, among others. Of course, for a complete picture, we also look at competitors’ experience, talk extensively with local participants, and study players — sometimes launching special campaigns independently, sometimes in collaboration with partners.
In this regard, Evoplay has made significant progress this year, reaching a new level. To support this approach, we also run campaigns that help us better understand players and their preferences. For example, the Oath of Steel campaign with SlotsCalendar, featuring a shared prize pool, invited players to take part and share their feedback, which we looked at thoughtfully. Similarly, we worked on a joint game with SlotCatalog, drawing on insights from their player preference analytics. Initiatives like this give us a better sense of what players enjoy and help us shape our games for different audiences, supporting our broader approach when entering or growing in new markets.
Could you share an example where you had to adapt a game significantly – theme, mechanics, or language – to resonate with local players? What were the specific market nuances you had to tune into?
In our business, every game must meet regulatory requirements, and it’s normal that adapting a game for a specific market requires some extra adjustments. A good example of this is the lottery vertical, which is quite different from standard iGaming. In our business, every game must meet regulatory requirements, and it’s normal that adapting a game for a specific market requires some extra adjustments. A good example of this is the lottery vertical, which is quite different from iGaming. Here, we need to follow particular rules regarding content and promotions, along with other market-specific restrictions.
Other bright examples of our games adapted to local markets include mythology-inspired hits like Temple of Thunder II Bonus Buy and Roman Rule, as well as the previously mentioned American Sevens and Penalty Shoot-Out: Street. These games work well because everything comes together — the theme clicks with players, the visuals fit the concept, and the mechanics are engaging. I’d also highlight the simplicity of the games and their user-friendly UX/UI, which players appreciate no matter the region.
Operating in regulated markets obviously adds complexity. How do you strike the balance between compliance (e.g., legal, cultural mandates) and maintaining the brand’s creative integrity during localisation?
In situations like this, branded games are a good approach. Creating them involves working closely with partners, discussing details such as logos and technical settings like RTP or bet ranges.
At the same time, we like to experiment with small creative touches to see what really clicks with players. A good example is The Easter Catch slot, an updated version of our worldwide popular The Greatest Catch, especially designed for the Easter holidays. Taking this approach keeps the game flexible, meets legal and cultural requirements, and still feels like our brand. Tailoring it for the partner and their audience also makes the game more engaging and usually leads to better performance.
You’ve been instrumental in forging Bingo and Lottery partnerships. How does localisation differ when tailoring for those verticals versus standard casino-style titles?
First of all, I want to emphasise that Bingo and Lottery are quite different from standard iGaming. These are established verticals with their own history, unique communities, and regulatory features. The lottery market is also largely monopolised and moves at a slower pace compared to the fast-moving world of iGaming.
Some online lotteries, while offering more dynamic and engaging experiences than paper versions or traditional online formats, are subject to many restrictions. For example, design themes common in slots are often prohibited, RTP requirements differ, and other regulatory rules apply.
When it comes to trends in this area, the World Lottery Association sets the pace, and other lotteries tend to follow their lead.
Evoplay entered this sector to bring a fresh, innovative perspective, showing how classic games can be reimagined for a new generation of players and enthusiasts seeking new experiences. The projects we’re currently developing here hold great promise and add a fresh spark to this traditional space.
Thank you, Alex, for walking us through Evoplay’s thoughtful approach to content localisation and the art of balancing strategy with respect for local flavor. We can’t wait to hear more from you and other industry leaders live at the European Gaming Congress 2025.
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
The post Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success appeared first on European Gaming Industry News.
Conferences in Europe
European Gaming Congress 2025 Unites Europe’s Leading Operators with Record-Breaking Support

The European Gaming Congress (EGC) 2025 is set to become the defining industry event of the year, as an unprecedented number of Europe’s largest operators rally behind the Congress — showing their support through sponsorships, thought leadership, and active participation.
This year, EGC welcomes a record number of sponsors, and the attendance is including industry leaders such as SUPERBET, Betclic, Fortuna, Betfan, Kaizen Gaming, Betano, Totalizator Sportowy, ComeOn Group, LVBet, RocketPlay Casino, WinSpirit Casino, 1spin4win, Win Casino, eCasino.cz, and Alfor (Fenikss).
Some operators are powering the event as sponsors, others are shaping the conversation as panelists in high-level discussions, while many are showing their commitment to collaboration by attending in force.
“The European Gaming Congress has always been about uniting the industry, but this year we’re seeing something truly remarkable,” said Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, the organizer of EGC. “With a record number of operator sponsors, packed panels, and incredible attendance from leading brands, this year’s Congress sends a clear message: Europe’s iGaming sector is ready to work together to build a sustainable and innovative future.”
The EGC 2025 agenda will feature powerful panel discussions and expert-led sessions covering the most critical topics shaping the industry:
- Regulatory updates and cross-border compliance strategies
- Responsible gaming and player protection initiatives
- Technological innovation — from AI to gamification and personalization
- Emerging partnerships driving sustainable market growth
By gathering top executives, regulators, legal experts, affiliates, suppliers, and innovators under one roof, the European Gaming Congress 2025 offers unmatched opportunities for knowledge exchange, strategic partnerships, and collaborative problem-solving.
The European Gaming Congress takes place between 30-31 October in Warsaw, Poland, bringing together Europe’s most influential leaders for two days of networking, insights, and shaping the future of gaming.
Meet Europe’s Leading Operators – Register Now for the European Gaming Congress!
The post European Gaming Congress 2025 Unites Europe’s Leading Operators with Record-Breaking Support appeared first on European Gaming Industry News.
-
eSports5 days ago
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION
-
Blanka Homor Sales Director at Playson6 days ago
Playson strengthens Ontario foothold with Casino Time integration
-
Latest News6 days ago
Octoplay advances on its European growth strategy by partnering with Evoke Group in the UK and Denmark
-
Baltics6 days ago
CT Interactive Expands its Certified Game Portfolio in Latvia
-
Balkans6 days ago
CT Gaming Secures Certification for its Latest Multigame – Diamond King 5
-
Canada6 days ago
iGaming Ontario Appoints Joseph Hillier as its New President and CEO
-
Asia6 days ago
Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance
-
Africa5 days ago
Rise & Hustle partners with Altenar to power its new sportsbook offering