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Future Anthem Accelerates Expansion with Board Appointment and Chief Product Officer
Future Anthem, the pioneering AI and data science powerhouse, has continued its expansion plans with the double hire of Julie Haddon and Ian Tibot.
Haddon joins Future Anthem as a non-executive member of the Board of Directors, bringing substantial experience having worked in top-level management at a host of world-renowned US companies.
She most recently served as Senior Vice President, Global Brand and Consumer Marketing at the National Football League (NFL). In addition to her five years at the NFL, Haddon has held high-level positions and consulting stints at PayPal, Twitter, eBay, DreamWorks, SoFi and Zynga.
Haddon strengthens the Future Anthem board that includes founder and CEO Leigh Nissim and non-executive Oliver Hansard, former Dunnhumby and Liberty Global executive.
“This is an exciting time to be part of a fast-growing AI and data business,” said Haddon. “Future Anthem is built on firm foundations with a standout executive team and is on an impressive growth trajectory having eclipsed many business milestones. I look forward to helping Leigh and the team double down on that rapid progress to help Future Anthem scale as it enters North America”
Also joining Future Anthem is Ian Tibot, who moves into the role of Chief Product Officer. He arrives with notable pedigree, having built a strong reputation at William Hill, where he spent nine years.
At William Hill Tibot was responsible for the bookmaker’s sportsbook platform as Head of Product and previously international product development for gaming and sports, working across multiple regulated markets, leading over 100 team members in three European locations.
“The combination of Future Anthem’s achievements to date, alongside its vision and future ambitions made it an easy decision to join,” said Tibot. “Future Anthem’s must-have, market-leading solutions will allow us to shake up the sports vertical and capitalise on the success in gaming.”
Future Anthem CEO Nissim said: “Bringing Julie and Ian into the business is a real statement of intent. They are transformational appointments that will enhance our ways of working and are key to realising our expansion plans following our recent investment.
“Julie’s invaluable Brand and Marketing leadership experience at blue-chip international technology, media and sports organisations will significantly accelerate our roll-out in North America and we now a have a fantastic, well-balanced board with hugely relevant knowledge in a number of key areas.
“Ian’s background fuels our momentum in sports betting – with his addition allowing Future Anthem to lead the charge in personalisation in this area, as we make additional R&D investment to capitalise on the opportunity in sport.
“We continue to proactively identify and bring in the best talent across the business. We have several hires planned, including a General Manager, Americas, and multiple roles in our product team. Meanwhile, our rolling intern programme goes from strength to strength.”
The appointments come just weeks after Future Anthem closed a Series A round of financing led by Bettor Capital. The funding allows the company to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data, and delivery specialists to service the rapidly expanding North and Latin American markets.
The funding will also allow Future Anthem to significantly scale its machine learning models and AI products, expand its leadership position in online casino, and expand further into sports betting and other verticals.
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The Global Esports Federation at its 16th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.
The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.
In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.
The outcomes of GEF 16th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.
The post Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games appeared first on Gaming and Gambling Industry in the Americas.
Playtech announced the successful launch of its retail sports betting rollout across the MSC Cruises fleet. The deployment builds on a recently established partnership between the two companies earlier this year, marking Playtech’s entry into the cruise leisure sector and extends its innovative technology to a new frontier in entertainment.
As the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America, MSC Cruises offers a powerful platform for Playtech’s global expansion into new verticals. This strategic collaboration introduces Playtech’s cutting-edge sports betting solutions to the cruise sector, enhancing the onboard entertainment experience for guests.
MSC Cruises’ onboard casinos are designed to deliver a dynamic mix of entertainment, featuring reel, video, and video poker slot machines, alongside timeless table games such as Roulette, Blackjack, Three Card Poker, and Texas Hold’em. With the addition of sports betting, guests now have even more ways to engage and enjoy their time at sea. Guests can place bets on a wide range of sports events through Self-Service Betting Terminals and Playtech’s newly developed mobile tills, all seamlessly integrated with guests’ onboard accounts for a smooth and secure experience.
Yori Arami, VP Sports at Playtech commented; “We are excited to partner with MSC Cruises and bring our retail sports betting solutions to their impressive fleet. This partnership represents a significant milestone for Playtech as we continue to expand our offerings and provide unique, engaging experiences for players around the world on land and sea.”
Mara Friso, Head of Casino at MSC Cruises said, “We are very proud to be able to deliver the excitement and engagement of sports gaming to our guests through our partnership with Playtech. Our fleet of modern cruise ships will provide our customers a wide array of immersive digital content as a complement to our state-of-the-art cruise casinos.”
The initial phase of the rollout is now live across seven MSC Cruises vessels, with additional deployments scheduled over the coming months. The integration leverages Playtech’s advanced retail sports betting technology, delivering a seamless and engaging experience for guests onboard.
The post Playtech successfully launches Retail Sports Betting on MSC Cruise Ships appeared first on Gaming and Gambling Industry in the Americas.
Kristina Dimoski Account Manager at Meridianbet
SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru
SYNOT Games, a leading international iGaming content provider, is proud to announce the extension of its strategic partnership with Meridianbet on the Peruvian market. This alliance marks a major step forward in SYNOT’s strategy to expand across Latin America, one of the world’s fastest-growing regions for online gaming.
Through this collaboration, Meridianbet will integrate SYNOT’s full portfolio of premium online slots into its next platform. Players in Peru will gain access to top-performing titles, including Money Vaults, 100 Stunning Fruits, and 7even Max – all designed with immersive gameplay, mobile-first performance, and full regulatory compliance.
SYNOT Games is extending its collaboration with the well-known Meridianbet brand, which operates across multiple jurisdictions. The partnership in Peru positions both companies for long-term growth in the LatAm region and beyond.
Following successful launches in Serbia, Bosnia, and Montenegro, the partnership will soon expand to fast-growing Brazilian iGaming landscape. Through this alliance, SYNOT Games will strengthen its brand visibility also in Spanish and Portuguese-speaking markets by delivering localized, high-quality content tailored to regional player preferences. Meanwhile, Meridianbet will enhance its global gaming offer with a wide range of certified HTML5 titles and proven retention tools used in other regulated markets.
“Latin America is at the heart of our international growth strategy,” said Martina Krajčí, CCO at SYNOT Games.
“We are excited to partner with Meridianbet in Peru, a trusted and dynamic operator, to bring our games to new audiences across the region. This collaboration reflects our shared commitment to innovation, quality, and long-term market development.”
Kristina Dimoski, Account Manager at Meridianbet shares operator’s perspective: “At Meridianbet, we are always looking for partners who can deliver value not only through outstanding games, but also through a clear understanding of local markets. SYNOT Games brings both. Their portfolio is diverse, engaging, and built with quality in mind, making it a perfect fit for our rapidly growing player base in Peru.”
By combining SYNOT’s strong creative production with Meridianbet deep global iGaming market knowledge, the collaboration aims to boost player engagement, session time, and retention across the continent.
The post SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru appeared first on Gaming and Gambling Industry in the Americas.
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