Asia
Maxim88 strikes gold with legendary footballer Michael Owen as its brand ambassador in Asia

Asia’s leading online betting platform, Maxim88, has sealed a two-year partnership with legendary English striker and former Liverpool and Manchester United star Michael Owen, who will be representing the brand as official Brand Ambassador in Asia.
Michael Owen is one of the greatest English & Premier League strikers of his generation – with his signature great pace, instinctive finishes and agility. A prolific goal scorer, he had defenders quivering in fear but won the hearts of fans with his skills and astuteness on the field. He not only excelled in the regional leagues with the likes of Liverpool, Real Madrid, Manchester United and Newcastle, but also thrived on the international stage representing England.
The revered English striker will collaborate with Maxim88 to promote the brand across Asia ahead of the English Premier League kick-off on 6 August and conduct various digital marketing activations to further boost the brand’s awareness across the region. This deal also signifies Maxim88’s intent to strengthen its position as Asia’s leading online betting platform and reinforce their commitment to provide only the best in terms of quality, choice and security to sports enthusiasts in Asia.
“I am delighted to join hands with Maxim88 for their marketing initiatives in Asia. As brand ambassador, I am looking forward to engaging with more sports fans and am committed to giving my absolute best in this partnership with Maxim88 to represent all the great qualities that Maxim88 stands for – outstanding, innovative and entertaining!” said Michael Owen.
“Maxim88 is dedicated to being a reliable and user-friendly platform that is always working on providing members the best there is. As a matter of fact, we have secured the partnership with Evolution Gaming to elevate members’ gaming experience, and we hope that this new collaboration with Michael Owen will bring on something fresh and exciting. Michael Owen, who has proven himself to be a stalwart figure in the football scene throughout his career is just who we need to help achieve greater heights. We are honored to work with Michael and we look forward to engage with more sports enthusiasts in the region through our platform,” said Adam Hong, Maxim88’s spokesperson.
This ambassadorship was brokered by Outlast Sports Entertainment for Maxim88.
“We are thrilled to have played an integral part in connecting one of Asia’s biggest online betting platforms with a respected name in football like Michael Owen. We are certain that this partnership has the dynamics to bring about valuable results and greater opportunities for the region. The hope is to replicate the good results Maxim88 has after partnering up with the well-known gaming provider, Evolution Gaming,” said Outlast Sports CEO, Salauddin Sinnakandu.
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Asia
Macau Govt Appoints Ng Wai Han as Director of DICJ

The Macau Government has appointed Ng Wai Han, who was serving as Director of the Public Administration and Civil Service Bureau (SAFP), as Director of the Macau Gaming Inspection and Coordination Bureau (DICJ).
Ng had served as head of the Public Administration Bureau since September 2023, following a three-year stint as Deputy Director.
Between 1999 and 2020, Ng rose through the ranks of the Labour Affairs Bureau (DSAL) to the position of Deputy Director.
With this appointment, the reshuffling of DICJ’s leadership team is now complete. The position of Director had remained vacant since 20 December last year, when her predecessor, Adriano Marques Ho, became Director General of the Macau Customs. Deputy Director Lio Chi Chong had been serving as Acting Director in the interim.
Lei Seak Chio, who, like Ng, previously worked at DSAL, was appointed one of DICJ’s Deputy Directors in February, replacing Peter Chui.
The post Macau Govt Appoints Ng Wai Han as Director of DICJ appeared first on European Gaming Industry News.
Aquisitions/Mergers
Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com

Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced today that it has signed definitive agreements, subject to closing conditions, to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. These IPs add to the already dominant global position of Absolute Sports in the combat sports publishing industry.
TJRWrestling and ITRWrestling established in 2009 and 2020 respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. Together, they currently attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. They generated $722K (~INR 6.1 crore) in revenue in 2024.
The transaction, valued at $1.25 million (~INR 10.5 crore), will be an all-cash asset purchase via the company’s U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.
This strategic acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats.
Ajay Pratap Singh, CEO of Absolute Sports, commented: “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”
The post Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com appeared first on European Gaming Industry News.
Asia
BMM INNOVATION GROUP REINFORCES ASIA-PACIFIC LEADERSHIP AT G2E ASIA MAY 7-9, CONTINUING TO DRIVE GROWTH THROUGH TRUSTED PRODUCT COMPLIANCE AND DIGITAL GAMING SERVICES

Company’s focus is on leading, protecting, and powering the future of gaming in the world’s fastest-growing gambling market
BMM Innovation Group, a technology conglomerate focused on land-based and online gaming product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its support and participation in G2E Asia May 7-9 at The Venetian Macao.
With a legacy spanning over four decades serving the Asia-Pacific region, the BIG Group continues to lead the region’s land-based and online gaming product compliance market, supporting the growth and integrity of the region’s regulated gaming markets.
Through its core business BMM Testlabs, BIG delivers industry-leading certification testing, quality assurance testing, compliance consultation, mathematical analysis, inspection, and training services. Its long-standing relationships with regulators, suppliers, and operators across Asia-Pacific have solidified its reputation as the most experienced and trusted product compliance partner in the market.
BMM is also meeting the market’s increasing demand for online gaming services with product transfers internationally to markets including Europe, North America, and now Brazil. BMM’s services include certification and QA testing for iGaming platforms, sports betting platforms, mobile and web-based gaming applications, RNG evaluations, and security assessment tailored to regulated online environments.
BMM’s President, Land-Based Gaming & Inspections Kirk White said, “Asia-Pacific is one of our most important markets, and we remain deeply committed to supporting its growth. Our legacy here is built on integrity, innovation, and performance — values that continue to drive everything we do today.”
The Company has offices and test labs throughout the region in Macau, Singapore, and Sydney and Melbourne, Australia, with additional offices positioned strategically around the world for global market coverage.
BMM’s regional leadership team will be at the show to connect with customers, regulators, and partners to discuss the market’s evolving needs and how BIG is positioned to help the fast-growing market continue to thrive through integrity, regulation, and innovation.
The post BMM INNOVATION GROUP REINFORCES ASIA-PACIFIC LEADERSHIP AT G2E ASIA MAY 7-9, CONTINUING TO DRIVE GROWTH THROUGH TRUSTED PRODUCT COMPLIANCE AND DIGITAL GAMING SERVICES appeared first on European Gaming Industry News.
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